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Marketing School | Digital Marketing | Online Marketing


Aug 19, 2016

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast.

Time Stamped Show Notes:

  • 00:25 – How to market a consulting company
  • 00:55 – Blogging to get more traffic
    • 01:28 – Content marketing is the number-one channel for leads
  • 01:40 – In the beginning, you need to generate revenue as quick as possible.
  • 01:50 – Identifying your ideal clients
    • 02:15 – Finding the smaller companies, and showing them how they can improve
    • 03:00 – Sending that info out to multiple employees and their investors
  • 03:50 – Do the things most people aren’t willing to do
  • 04:00 – Using webinars once you have money coming in
  • 04:37 – Creating a tool
  • 05:20 – Associating yourself with the biggest brands
  • 06:25 – Podcasting can lead to business opportunities
  • 07:15 – Using videos to show how you analyze websites
  • 08:15 – Specialization
    • 08:30 – Find a niche for your company
  • 09:15 – See you at our next episode!

3 Key Points:

  1. Start with content marketing.
  2. Do the things that most people aren’t willing to do so that you can get your foot in the door.
  3. Offer free tools and videos to help people see the value that you are providing.

Resources Mentioned:

  • N/A

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