Preview Mode Links will not work in preview mode

Marketing School - Digital Marketing and Online Marketing Tips


Dec 14, 2018

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
  • [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
  • [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
  • [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
  • [02:31] Neil likes to drive people to his webinar right from the email.
  • [02:50] He feels this generates more immediate revenue.
  • [03:35] Ben Settle has an email list called Email Players.
  • [03:50] He popularized the idea of “Seinfeld Emails”.
  • [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
  • [04:28] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us: