May 15, 2017
In Episode #288, Eric and Neil discuss simple methods for
calculating ROI on SEO. Tune in to learn the formula Eric and Neil
use to project an estimated ROI and why some agencies won’t provide
this information to their clients.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Simple Methods for Calculating ROI
- 00:38 – Some agencies are not telling their clients the exact
ROI that they’re going to get
- 00:48 – It is indeed difficult to quantify
- 00:55 – What you can do first is look at the keyword volume
- 01:00 – Look at how you’re currently ranking and your
- 01:04 – The formula is you take your traffic, you take your
click-through rate, then you’ll have your estimated traffic
- 01:12 – You have to look at your conversion rate on your
- 01:18 – If you’re an ecommerce website, look at the average
order value of a product or the specific keyword you’re trying to
- 01:26 – You now have your baseline metric, then you have to
- 01:32 – If you move something from position 10 to position 2,
your click-through rate might go from 2% to 20%
- 01:39 – Then you can map out the estimated revenue or
- 02:02 – Once you have the formula, go to SEMrush or Ahrefs
- 02:16 – Look at all the traffic sources that your competitor is
getting traffic from
- 02:22 – Look at your competitors volume and compare it to your
Ahrefs or SEMrush volume
- 02:27 – Neil goes to Ahrefs; it says he has
100K visitors and his competitors have 200K
- 02:36 – Ahrefs’ numbers are from Google Analytics
- 03:15 – Let Eric and Neil know if the formula works for
- 03:32 – Most agencies fail to quantify projected ROI
- 03:52 – Marketing
School is giving away a free 1 year subscription to Design Pickle, an awesome design
service that Eric has been using
- 04:27 – Subscribe, rate and review Marketing School
- 04:31 – Text MARKETINGSCHOOL to 33444
- 04:41 – If you have other services that you want to give away
and Eric and Neil like them, just send them a message
- 04:50 – That’s it for today’s episode!
3 Key Points:
- It is quite hard to quantify the ROI, but there is a way.
- Your clients need to know their ROI—this will inform them of
whether or not it’s worth it to invest in SEO.
- A projected, estimated ROI is better than not having any idea
or information at all.
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.