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Marketing School - Digital Marketing and Online Marketing Tips


Jan 18, 2021

If You Should Pay To Promote Your Content

In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Pay To Promote Your Content
  • [00:28] You might not get the best organic reach, so is paying worth it?
  • [01:11] The ratio between what to spend on content creation versus promotion.
  • [01:45] Reasons why it is a good idea to pay to promote your content.
  • [02:16] How paid content ends up boosting organic reach too.
  • [02:37] Reach is the key in a content business, so you have to pay to play.
  • [03:10] Leveraging the reach you have from paid promotions.
  • [03:28] That is it for today!
  • [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

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