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Marketing School - Digital Marketing and Online Marketing Tips


Jun 5, 2019

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
  • [00:40] Kim K. charges an average of $300,000-500,000 per post.
  • [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
  • [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
  • [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
  • [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
  • [05:51] Start with a micro influencer and see how it goes.
  • [06:10] Testing is important.
  • [06:45] Look at who people follow in your ideal category.
  • [06:52] That’s it for today!
  • [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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