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Marketing School - Digital Marketing and Online Marketing Tips


Jun 16, 2020

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!

 

TIME-STAMPED SHOW NOTES:

 

  • [00:25] Today’s topic: If You Should Accept Guest Bloggers.
  • [00:30] If you can get amazing guest bloggers, why not?
  • [01:06] How to set specific criteria for a guest blogger to follow stringently.
  • [01:50] It is a cheap way to grow your traffic initially but you should taper off eventually.
  • [02:17] Google prefers updated old posts over rehashed new ones now.
  • [02:43] Work you can do before asking a blogger; researching keywords, etc.
  • [03:00] Good guest bloggers can turn into future employees!
  • [03:20] That’s it for today!
  • [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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Links Mentioned in Today’s Episode:

 

Entrepreneur

Huffington Post

Wikipedia

 

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