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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Nov 21, 2016

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should I hire a PR agency for my business?
  • 00:44 – If you’re first starting out, don’t expect a launch to take you a long distance
  • 01:19 – Neil shares his negative PR experiences
  • 02:05 – The best way to hire a PR person is to have them work full time for you
  • 02:13 – Neil shares more of his PR experiences
  • 03:53 – Find a person to do PR – do not find companies
  • 04:17 – Eric shares his PR experiences
  • 04:36 – The PR industry is antiquated
  • 04:37 – Neil recommended Chris Barrett to Eric
  • 06:01 – PR makes sense if the costs make sense
  • 07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen
  • 07:39 – Your goal is to graduate from an agency and hire in-house
  • 08:01 – That’s it for today’s episode!

3 Key Points:

  1. PR is not for all business types—don’t invent in PR on a whim.
  2. Getting a PR person is way better than getting an agency.
  3. Your end goal is to graduate from hiring agencies and get in-house employees.

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