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Marketing School | Digital Marketing | Online Marketing


Apr 29, 2018

In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads!
  • [00:34] Content pages generally rank higher than product pages.
  • [00:59] While paid ads are expensive, you can direct traffic to pages that will generate the most cash.
  • [01:10] The conversion rate is higher, because visitors will land on a page that is selling them something.
  • [01:29] You just can’t control SEO as well as you can paid ads.
  • [01:57] With paid ads, you can scale as much as you need to.
  • [02:20] VC’s really like pouring money into SaaS companies.
  • [02:44] Google and Facebook wouldn’t be worth what they are, if it wasn’t for paid ads.
  • [03:30] People are moving campaigns from TV to the Internet.
  • [04:05] Focus on paid ads before SEO, especially if you have a product or service.
  • [04:34] That’s it for today!
  • [04:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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