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Marketing School | Digital Marketing | Online Marketing


Sep 30, 2016

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own businesses, and the stunning advantages of outsourcing.

Time Stamped Show Notes: 

  • 00:29 – Today’s Topic: The Pros and Cons of Hiring In-house Versus Agency Versus Consultant
  • 00:42 – Neil never hires agencies—only specific consultants
  • 01:08 – Eric has an agency but would not hire an agency
  • 02:08 – How the Forced Hiring tactic works
    • 02:10 – Using LinkedIn
    • 02:52 – The easy way is to just look for an agency
    • 02:58 – Agencies do not fully understand your product
  • 03:18 – Be mindful of relationship dynamics
  • 03:26 – Think about why you want to hire
    • 03:34 – In-house for managing the whole process
    • 03:42 – Freelancer for a specific task
    • 03:48 – Consultant for helping in strategy
  • 04:10 – It depends on the task you want to get done
  • 05:00 – Optimize costs and results
  • 05:40 – Working with the big ones means paying for the brand name
  • 06:35 – Consider your company’s culture—don’t hire solely for the results
  • 07:16 – End of today’s episode!

3 Key Points:

  1. Agencies bring convenience, but significant expense as well.
  2. Hiring for what you need done and what fits your culture.
  3. Don’t look at just the costs; look at the results as well.

Resources Mentioned:

  • Angel List and Indeed – Where Eric would search for consultants
  • Forced Hiring – A tactic which Eric wrote a blog about
  • LinkedIn – A social media platform where you can generate leads

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