Preview Mode Links will not work in preview mode

Marketing School - Digital Marketing and Online Marketing Tips


Jun 13, 2019

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
  • [00:35] Google had an IO event where they announced that this would happen.
  • [00:55] You can see episodes and play them from the results page.
  • [01:11] Google is also helping transcribe podcasts.
  • [01:35] This is a sign that podcasting is becoming more popular.
  • [02:42] A venture firm did a study on podcasts.
  • [02:55] Once you have a podcast, make sure to create a website for it.
  • [03:35] Podcasts audiences are different than video audiences.
  • [03:55] Don’t expect results from day one.
  • [04:04] That’s it for today!
  • [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us: