Jun 29, 2018
In episode #698, Eric and Neil
discuss why daily blogging is unnecessary. Tune in to hear what
pace at which you should be producing content.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
Why We Don't Blog Daily (and
You Shouldn't Either)
- [00:36] Neil used to blog seven
times per day as an experiment.
- [00:55] It got him a ton of
traffic, but he burnt out working at that pace.
- [01:15] HubSpot gets a ton of traffic and posts multiple
articles on a daily basis, but they are able to keep that
- [01:40] If you want to scale up
and generate more traffic, blog every single day.
- [01:52] If you’re in the B2B
world, don’t blog every day. It’s unnecessary.
- [02:13] The Kleiner-Perkins Internet Trends
report comes out every
- [02:35] It is a popular guide
that serves a huge community.
- [02:50] If you want
high-quality leads, don’t blog every day. Write content that shows
off how smart you are and what you have to offer.
- [03:15] Techcrunch is no longer the end-all, be-all that it used
- [04:05] When you are starting
out, doing one really good piece per week or month will do the
- [04:25] Eric and Neil record
three times every two months and record in batches of 20. This
gives them a lot of shows in advance.
- [04:55] This helps them stay
top-of-mind and provide high-quality content.
- [05:15] If you can’t provide
value, don’t blog or podcast.
- [05:45] Everything has been
done to death, which is why blogging is a hard game.
- [05:59] That’s all for
- [06:02] Go to Singlegrain.com/Giveway for a special marketing tool
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