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Marketing School - Digital Marketing and Online Marketing Tips


Jun 17, 2019

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank Higher Than Wikipedia
  • [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
  • [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
  • [02:40] Backlinko ranks well, because his posts are high-quality.
  • [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
  • [04:15] Neil recommends updating your content whenever you get traction.
  • [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
  • [05:09] That’s it for today!
  • [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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