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Marketing School - Digital Marketing and Online Marketing Tips


Sep 20, 2019

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS.
  • [00:52] Picking a total addressable market that is too small!
  • [02:10] Market size versus pricing options to make enough money.
  • [03:10] Waiting to launch to begin marketing your business.
  • [03:40] Market research and avoiding building a product in a vacuum.
  • [04:22] Recruiting early on; the timing of your hiring process is vital!
  • [04:57] Start selling as soon as possible, even before it you are fully built.
  • [06:13] Maybe we will do a part 2 on this!
  • [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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