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Marketing School

Apr 30, 2018

In episode #638, Eric and Neil discuss why the small things can make a big difference. Tune in to hear how many different facets go into creating a successful business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Small Things Make The Biggest Difference
  • [00:36] At a past job, Eric took the footer links on the...


Apr 29, 2018

In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads!
  • [00:34] Content pages generally rank higher than product pages.
  • [00:59] While paid ads...


Apr 28, 2018

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post?
  • [00:33] Yes, it is worth the money!
  • [00:45] The cost per blog depends on the industry.


Apr 27, 2018

In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy
  • [00:36] Branding is what separates good companies from the bad.
  • [01:30] If you don’t know how popular a brand...


Apr 26, 2018

In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.