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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 7
Nov 25, 2016

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 ways to use Zapier and IFTTT to speed up your workflow
  • 00:36 – Zapier and IFTTT allow you to hook in and connect your web applications
  • 01:08 – IFTTT is targeted more for the consumer while Zapier is more for a B2B
  • 01:27 – #1 Zapier acts as a central location for content and pushes notifications if anything changes or comes up
  • 02:09 – #2 Zapier automatically save tweets on a Google spreadsheet where you can go back to see which messages did well
  • 03:02 – #3 If you’re using BidSketch or Qwilr—when a new proposal is signed, Zapier will create an automatic Quickbooks customer account, notify you on Slack, send an on-boarding email and create a Basecamp project
  • 03:47 – #4 IFTTT sends email notifications when you’re mentioned on other websites
  • 04:43 – #5 When there is a new Intercom email, IFTTT pushes it to our Salesforce and to Slack to notify us
  • 05:15 – #6 With IFTTT, we get an email notification on what’s trending. For example, we get notifications with what’s happening on Giphy and Google Trends
  • 06:27 – #7 Zapier and IFTTT can help you automate your social media
  • 06:57 – That’s it for today’s episode! 

3 Key Points:

  1. Zapier and IFTTT are both tools that can help you repurpose your content.
  2. Discover the possibilities you can use with Zapier and IFTTT by trying out new workflows.
  3. You can use Zapier and IFTTT to get notified on the latest trends.

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Nov 24, 2016

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 ways to optimize your marketing proposals
  • 00:31 – #1 Don’t talk about how great your company is
  • 01:02 – #2 Don’t assume the decision maker will talk to you
  • 01:23 – Make sure to have case studies in the proposal
  • 01:38 – Show screenshots where the business is messing up
  • 02:00 – #3 Use Qwilr or Bidsketch—this will help you make nice proposals
  • 02:43 – #4 Learn from the people you don’t close
  • 03:27 – #5 People want something customized for them
  • 04:07 – #6 Don’t send people proposals right away
  • 05:16 – #7 Don’t just send the proposal—walk them through it
  • 06:00 – That’s it for today’s episode!

3 Key Points:

  1. It’s not about you or your company, it’s about them!
  2. Get feedback from the people who didn’t close a deal with you—learn from it.
  3. Talk to people in detail before sending your proposals.

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Nov 23, 2016

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 things you should say no to as a marketer
  • 00:34 – #1 Making changes without data
  • 00:57 – Make sure you test with data
  • 01:10 – #2 Looking at the tactics all the time
    • 01:26 – Leads to being in “tactical hell”
    • 01:43 – Don’t focus on tactics
  • 02:00 – #3 Don’t make short term gains for long term losses
    • 02:53 – Don’t make changes for short term gains
  • 02:57 – #4 Lack of organization
  • 03:28 – Look about documenting your marketing processes
  • 03:48 – #5 Don’t do too many things at once
  • 04:51 – #6 Don’t try to take everything on by yourself
  • 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
  • 06:39 – That’s it for today’s episode!

3 Key Points:

  1. Don’t EVER make changes without any data.
  2. New marketing tactics aren’t everything—assess them well before using!
  3. GET ORGANIZED, because a lack of organization doesn’t help you scale.

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Nov 22, 2016

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How tools create a better marketing ROI
  • 00:39 – Neil did a test
    • 00:44 – Neil checked Hubspot
    • 01:02 – Leads today from content marketing, conferences, sponsorships and ads
    • 01:09 – During the early days, they got leads from their tools
    • 01:12 – Word Stream also generates leads from their PPC creator
    • 01:19 – Neil’s tool experiment on Quick Sprout
  • 02:31 – Check Walkscore through Ahrefs and you’ll find a lot of anchor text going back to their site
    • 02:56 – Don’t do black area
  • 03:28 – Neil shares what he knows on Walkscore
    • 03:55 – They created a tool
    • 04:15 – How realtors helped Walkscore build links
    • 04:40 – Realtors were able to use Walkscore as selling point
    • 05:00 – Using links and badges these days can be hit by Google
    • 05:46 – Don’t use tools for mischievous purposes
  • 05:51 – Tools are mouse traps
  • 06:16 – Check Outgrow.co will help you get started
  • 07:01 – Simple tools don’t do well
  • 07:14 – Do a tool that’s a bit more wowing
  • 07:52 – Think about interactive content too
  • 08:20 – Links are a big factor
  • 08:34 – That’s it for today’s episode!

3 Key Points:

  1. Create tools for black hat purposes if necessary.
  2. Complex tools require complex solutions.
  3. Instead of creating simple tools, go for ones with interactive content.

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Nov 21, 2016

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should I hire a PR agency for my business?
  • 00:44 – If you’re first starting out, don’t expect a launch to take you a long distance
  • 01:19 – Neil shares his negative PR experiences
  • 02:05 – The best way to hire a PR person is to have them work full time for you
  • 02:13 – Neil shares more of his PR experiences
  • 03:53 – Find a person to do PR – do not find companies
  • 04:17 – Eric shares his PR experiences
  • 04:36 – The PR industry is antiquated
  • 04:37 – Neil recommended Chris Barrett to Eric
  • 06:01 – PR makes sense if the costs make sense
  • 07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen
  • 07:39 – Your goal is to graduate from an agency and hire in-house
  • 08:01 – That’s it for today’s episode!

3 Key Points:

  1. PR is not for all business types—don’t invent in PR on a whim.
  2. Getting a PR person is way better than getting an agency.
  3. Your end goal is to graduate from hiring agencies and get in-house employees.

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Nov 20, 2016

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is it really worth going after long tail keywords?
  • 00:36 – Long tail keywords are 3-5 word phrases people are searching for
  • 01:06 – Head term vs long tail keywords
  • 01:35 – Wikipedia’s Abraham Lincoln page as an example
  • 02:35 – Brian Dean’s 1M search results
  • 03:28 – Long tail phrases are worth it
  • 04:08 – Don’t think about long tail content
  • 04:28 – Use Ahrefs to see long tail traffic that comes to your site
  • 04:43 – When your content is older, you’ll start ranking for long tail phrases
  • 04:50 – Use your Google Search Console
  • 06:17 – Continually update content you already have
  • 06:57 – That’s it for today’s episode!

3 Key Points:

  1. Long tail keywords are worth using.
  2. Long tail keywords are the way you naturally write content.
  3. Implement long tail keywords to rank old content.

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Nov 19, 2016

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should you repurpose your content?
  • 00:39 – Maximize your investment by repurposing
  • 01:04 – Posting on multiple platforms is repurposing
  • 01:15 – Repurposing helps you get eyes in other areas
  • 01:37 – Not all form of content should be text based
  • 01:42 – Misconception on Google for duplicate content
  • 02:11 – Make sure to link back to the original source
  • 03:29 – Splinter out posts and create more content
  • 03:52 – Google content repurposing workflow
  • 04:30 – Think about the monetization aspect of your business
  • 05:20 – Medium and Quora rewrites certain answers
  • 05:52 – Using Rev to transcribe podcast episodes
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing content doesn’t mean you post the same thing word for word.
  2. Google does NOT penalize duplicate content.
  3. Repurpose your content to maximize your investment.

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Nov 18, 2016

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them!

Time Stamped Show Notes:

  • 00:26 – Today’s topic: Our biggest lessons from 100 episodes of marketing school
  • 00:46 – #1 When you first launch a podcast, you won’t get too much traction
    • 01:17 – As you do it more and more, people start to listen
    • 01:52 – No huge ‘bang for your buck’ on the first 100 episodes
  • 02:06 – #2 Great feedback but with couple of negative ones
  • 03:11 – #3 People who launch a podcast for the sake of making one doesn’t do so well
    • 03:41 – You have to have an audience to push it through
  • 04:02 – #4 Consistency takes a lot of work
  • 05:15 – #5 Blog audience helps the success of this podcast
    • 06:03 – It’s not easy to get a lot of downloads and listens
  • 06:22 – #6 Podcasting is just like blogging
  • 07:11 – #7 Time buys you listens and traffic
  • 08:24 – Google Tomasz Tunguz or Compounding effects of content marketing
  • 08:58 – Having a picture on your podcast helps
  • 09:27 – That’s it for today’s episode!

3 Key Points:

  1. The first 100 episodes didn’t come easy.
  2. Podcasting is much like blogging in terms of traffic and views/listens.
  3. Have a plan for your podcast, without one, you are doomed to fail.

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Nov 17, 2016

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The advantages and disadvantages of having a Wikipedia page
  • 00:36 – Having a Wikipedia page adds credibility
  • 01:05 – Neil used to have a Wikipedia page but he had it removed
  • 01:23 – Knowledge graph pops Wikipedia to the top of search pages INSTEAD of Neil’s website
  • 01:43 – A person or business can have a Wiki page for added credibility but not if you’re doing sales
  • 02:53 – A Wikipedia page can help you with reputation management
  • 03:28 – You can use it to verify your profiles
  • 04:24 – Leonard Kim can help to make a Wikipedia page
  • 04:41 – That’s it for today’s episode!

3 Key Points:

  1. Every platform has its own advantages and disadvantages.
  2. Wikipedia ranks so if you run a sales website, don’t use it.
  3. A Wikipedia page adds credibility to an individual or business.

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Nov 16, 2016

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to get more YouTube views
  • 00:51 – Make different playlists for different topics
  • 01:17 – Going out of your way in videos to tell people what they’re going to learn
  • 02:05 – Tube Buddy allows you to see what tags you’re ranking for
  • 02:54 – Look for popular videos in your niche and reply to comments
  • 03:57 – Be consistent in publishing
  • 04:39 – Work on crafting your story
  • 05:16 – Focus on crafting a story in your video
  • 06:28 – Narrating and relating your story
  • 06:53 – YouTube ads
  • 07:07 – Retarget people on a service page and add more value
  • 07:43 – Squatty Potty as an example
  • 08:08 – Check out the interview on Squatty Potty
  • 08:13 – That’s it for today’s episode!

3 Key Points:

  1. Give value to your viewers—that is the cornerstone of YouTube success.
  2. Let your viewers know what they should expect to learn from your videos.
  3. Craft a story and go through it with your viewers chapter by chapter.

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Nov 15, 2016

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to take advantage of untapped ad opportunities
  • 00:33 – Check Twitch and see if it suits your target demographic
  • 01:26 – Email bloggers around your niche and ask for advertisement opportunities
    • 02:02 – It doesn’t cost very much
    • 02:27 – And it converts well
  • 02:41 – Podcast advertising on Midroll
  • 03:12 – Driving leads from podcasts
  • 03:42 – Pinterest ads can yield good ROI
  • 03:50 – Taboola and Outbrain
  • 04:23 – Apple’s new app ads
  • 04:48 – Youtube ads
  • 05:33 – Waze ads
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Give unconventional platforms a try for advertising.
  2. Ads don’t have to cost much $$$.
  3. Check to see if your target demographics are compatible to the ads you’re looking into.

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Nov 14, 2016

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic
  • 00:46 – Publish more content!
  • 01:21 – Pay people to make content
  • 01:52 – The problem might be your internal structure and how you’re cross linking
  • 02:18 – Link to your cornerstone content
  • 02:31 – Use Google Search Console to look at the pages
  • 02:55 – The depth of your content has to be longer
  • 03:31 – You can add more value to your content
  • 03:42 – Look at the code base too
  • 05:00 – Neil’s friend from Goodreads added new servers
  • 05:30 – Check out Google Page Speed or PingDom to know what makes your website slow
  • 05:44 – Use a CDN Content Delivery Network
  • 06:09 – Go to Twitter and search articles
  • 06:57 – That’s it for today’s episode!

3 Key Points:

  1. Create more content or pay people to help you out.
  2. If the problem isn’t your website or your content, it must be your internal structure.
  3. If you link all relevant phrases to your cornerstone key pieces of content, you’ll notice over time your rankings go up.

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Nov 13, 2016

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google
  • 00:40 – In 2017, Google will start looking at mobile pop ups
  • 01:02 – Neil’s animated interstitial on his site
  • 02:53 – You can do a model that doesn’t own the whole page
  • 03:19 – Google doesn’t want pop ups consuming the whole screen
  • 04:01 – Use sticky bars instead of pop-ups
  • 04:22 – Google “interstitial penalty, 2017” to read more
  • 04:43 – Integrate quizzes on mobile devices
  • 05:10 – Google is adding a news carousel for amp pages
  • 05:28 – That’s it for today’s episode!

3 Key Points:

  1. Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE.
  2. Make use of the other techniques and tools other than pop-ups.
  3. Read more about the changes coming in 2017 to stay ahead of the curve.

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Nov 12, 2016

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size. 

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales
  • 00:39 – #1 Use countdown timers like PlusThis
  • 01:15 – #2 Run a reverse discount
  • 01:43 – #3 Send customize emails with images with PicSnippet
  • 02:15 – #4 Sign filled emails
  • 03:39 – #5 When you should send out emails
  • 04:23 – #6 Urgency and reminders
  • 05:07 – #7 Scrub your list and use a service like MailGun
  • 05:51 – That’s it for today’s episode!

3 Key Points:

  1. Create a sense of urgency and offer discounts that go with it.
  2. Customize emails for your audience.
  3. Remove all the names from your list that don’t engage so your deliverability doesn’t suffer.

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Nov 11, 2016

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How Many Links Does Your Website Need?
  • 00:38 – Look at your big competitors
  • 00:50 – Use Ahrefs to see how much traffic or how many links they have
  • 01:16 – Look at the quality of links
    • 01:40 – Outperform your competitors by having authority links
    • 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers
    • 02:27 – Use Brian Dean’s Skyscraper Technique
    • 02:38 – Use Buzzsumo and find people who link similar articles
  • 02:59 – Use Ahrefs for breakdown of domain authority
  • 03:08 – Moz’s study on links
  • 04:20 – Eric Enge’s post that links don’t matter in 2016
  • 05:09 – Don’t focus on competitive key terms
  • 05:25 – Go to Quora and use questions to get idea for content
  • 05:48 – That’s it for today’s episode!

3 Key Points:

  1. Quantity of links is most important but don’t lose sight of quality.
  2. Produce high “authority links” to outsmart your competitors.
  3. Links can be helpful to your site’s traffic, but great content is always going to be more valuable.

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Nov 10, 2016

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Should you do guest posting or blog on your own property?
  • 00:50 – If Eric is to pick one, he’ll pick writing on his own website
  • 00:55 – Build on your own
  • 01:09 – All great content should be your investment in your property
  • 01:37 – Neil picks guest blogging
  • 02:33 – The market changes
  • 02:47 – Sites that get the highest quality of content tend to get most traffic
  • 03:04 – Neil changed his blogging patterns on his website
  • 03:24 – Blog thorough, in-depth content
  • 04:44 – Guest blogging let’s you have quicker traction
  • 05:16 – Choosing depends on where you sit
  • 05:56 – Neil is cutting his guest posting in America
  • 06:20 – Guest posting helps build your brand
  • 06:36 – Shifting strategies
  • 07:04 – Blogging is not as effective as it used to be
  • 07:25 – Ahrefs’ in-depth study regarding guest posting
  • 08:44 – Blogging is tough now
  • 09:33 – Most people won’t go through the journey of posting content
  • 11:01 – Blogging is just one way to go about growing
  • 11:56– That’s it for today’s episode!

3 Key Points:

  1. Blogging, either on your own site or another, has pros and cons.
  2. What are your goals? Iron those out before committing to a guest post.
  3. Keep your BEST content on YOUR digital properties.

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Nov 9, 2016

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: What makes a quality infographic
  • 00:36 – Kissmetrics’ portfolio of infographics
  • 00:50 – It’s not just the imagery
  • 01:14 – Number 1: Have the right statistics
  • 01:18 – Number 2: Make sure your topic is really good
    • 02:02 – If you can show complex data sets, you’ll do well
  • 02:10 – Number 3: Keep the infographic concise
  • 02:22 – Number 4: Make sure it story flows well
  • 03:08 – Number 5: Have a great design
  • 03:42 – Number 6: Make sure your colors are NOT crazy
  • 04:17 – Put an embed code generator at the bottom
  • 04:28 – Number 7: Write the RIGHT headline
  • 04:48 – Number 7: Add text to the page where the infographic is
    • 05:30 – Make sure the image is in full size and it works on mobile
  • 05:48 – Be creative!
  • 06:07 – GIFographics
  • 06:18 – That’s it for today’s episode!

3 Key Points:

  1. Having infographics is not just about the imagery, it’s also about statistics and your message.
  2. Visual content doesn’t guarantee success.
  3. Don’t forget to add text on the page where your infographic is – Google can’t read images.

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Nov 8, 2016

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to increase your rankings through topical content
  • 00:40 – What topical content is
    • 00:52 – Most websites will create topics and pages instead of just one page with all the topics
    • 01:24 – Make the pages in depth
    • 01:34 – Some sites talk about things that are not so relevant to the main topic
  • 02:33 – Google the word ‘hub and spoke’
  • 03:03 – Neil’s hub page
  • 03:49 – Neil and Eric started consolidating their pages
  • 04:11 – Focus on one page to make things easier
  • 04:17 – Qualaroo is a good example
  • 04:30 – It’s not about producing the most amount of content
  • 05:30 – Don’t extend your post just for the sake of doing it
  • 05:47 – Brian Dean’s 1 Million SEO Results
  • 06:20 – Don’t worry about adding a ton of pages to your site
  • 06:39 – That’s it for today’s episode!

3 Key Points:

  1. Master the art of the hub and spoke.
  2. Stick to your topic – too many additional topics can be irrelevant.
  3. It’s not about having THE MOST content; it’s about the most thorough content.

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Nov 7, 2016

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
  • 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
  • 01:01 – What SingleGrain does
  • 01:48 – When people opt in, tag them in a certain way
  • 02:00 – Don’t ask too many questions on a page
    • 02:10 – Break down the process into 3 pages
    • 02:45 – Take the best leads and cross reference with tools
  • 03:30 – Lead scoring leads
  • 04:02 – Drip and Infusionsoft
  • 04:24 – When your threshold is reached, mark them as a qualified lead
  • 05:07 – Nurture and have a good marketing funnel
  • 05:47 – If the lead isn’t engaged, they aren’t likely going to close
  • 07:04 – Make a reengagement campaign
  • 07:36 – Frank Kern Setting Up Contingencies
  • 08:04 – You have to plan first before diving in
  • 08:31 – That’s it for today’s episode!

3 Key Points:

  1. It’s all about the messaging and who you’re taking to.
  2. The biggest mistake you can do is to put all your questions on one page.
  3. If there’s no engagement, the lead wouldn’t probably close.

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Nov 6, 2016

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat
  • 00:39 – Tell people to go to a specific page on your website
    • 01:24 – Keep the url under 15 characters and use words
  • 02:22 – Show your product or service in action
  • 03:22 – Time based offers
  • 04:18 – Do gamified offers
  • 04:56 – Do shout outs to shout outs to grow your audience
  • 06:25 – Bonus: do a giveaway
  • 07:22 – Make sure you give time to your Snapchat tests
  • 07:39– That’s it for today’s episode!

3 Key Points:

  1. Build relationships first rather than selling to your audience immediately.
  2. Snaps are time based so make each offer a special one.
  3. Find someone who is relevant and tap into their network, have them do shout-outs using your offers.

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Nov 5, 2016

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy!

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads
  • 00:37 – Facebook ads are getting a lot more powerful
  • 01:08 – Frequency
  • 01:51 – Video Ads
    • 02:11 – Screenflow or any screen casting tool
    • 02:53 – “We have people watch our video and then we retarget those people”
  • 03:28 – Don’t increase your ad spend too quickly
  • 04:27 – Use variations and test…then test again.
    • 04:37 – AdEspresso will allow you to make different permutations and headlines
    • 04:53 – Qwaya
  • 05:22 – Do campaigns with more ads
  • 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue
  • 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.
  • 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic
  • 08:26 – That’s it for today’s episode!

3 Key Points:

  1. Always add new creatives, keep your message on Facebook FRESH.
  2. If you don’t have a blog—use video ads.
  3. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!

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Nov 4, 2016

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Tools to help you build and sell your own online course
  • 00:40 – Kajabi allows you to make a membership back-end
  • 01:09 – WebinarJam where you can upload your videos and sell your products
  • 02:00 – Use Drip or Infusionsoft to be able to tag people to move into a funnel
  • 03:05 – Wistia where you can host videos
  • 04:24 – Learndash is a WordPress plugin
  • 04:42 – Build a membership site with OptimizePress and MemberMouse
  • 05:12 – Twilio is an SMS tool to remind clients
  • 06:14 – ClickFunnels allows to pitch a product and up sell
  • 06:44 – Udemy is simply putting up a course and they’ll do the rest
  • 07:43 – Check out Takedown Czar to help prevent piracy on your product
  • 09:10 – That’s it for today’s episode!

3 Key Points:

  1. Tools are either free or premium; but you don’t really have to spend big when starting.
  2. Sometimes, all you need to do is make a little tweak.
  3. It’s normal if you don’t sell a ton of subscriptions on your first launch.

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Nov 3, 2016

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: The prerequisites to make CRO work in your business
  • 00:42 – Make sure the website has a good amount of traffic
  • 01:12 – If you don’t have enough leads, it won’t work out
    • 01:23 – Neil ensures they have at least 100-200 conversions per month
  • 02:04 – Make sure you’re prioritizing correctly
  • 03:07 – Set up your funnel
  • 04:20 – Make sure somebody owns CRO in your team
  • 05:29 – Survey your audience
  • 07:00 – Make use of your website’s search
  • 07:35 – Crazy Egg will show you how users interact with your site
  • 08:20 – That’s it for today’s episode!

3 Key Points:

  1. CRO doesn’t just work with any website; having a good traffic is essential before starting.
  2. Having the right tools if pointless if you don’t have the right strategies and people in place as well.
  3. Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person.

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Nov 2, 2016

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics
  • 00:40 – Make use of advanced segments
  • 01:10 – Create a segment for each country you’re catering to
  • 01:57 – Hook in AdWords with Google Analytics
  • 02:19 – Hook in Google Search Console to Google Analytics
  • 03:02 – Make sure you’re converting goals
  • 03:46 – Scroll down to your segments and check the organic traffic
  • 05:52 – Make sure you have the right Google Analytics reports
  • 06:33 – That’s it for today’s episode!

3 Key Points:

  1. Google Analytics has a ton of features; make sure you’re making the most out of them.
  2. You can interlink Google applications to each other to help out in providing results.
  3. It’s important to get the right reports for your type of business.

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Nov 1, 2016

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Ways to Make Existing Content Better
  • 00:35 – Number 1: Upgrade your content
  • 01:41 – Number 2: Segment your content
    • 01:48 – Add headings
    • 01:53 – Ask your readers a few questions
  • 02:50 – Number 3: Look for underperforming posts
  • 03:43 – Number 4: Do a quick competitor analysis
  • 04:54 – Number 5: Check out Bucket Brigades on Backlinko
    • 05:12 – Instead of having huge walls of text, do it as far as one sentence
  • 05:45 – Number 6: Use Hemingway to help you write better
  • 06:11 – Number 7: Have a custom image through Design Pickle
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Not every reader is looking for the same thing – segment your content.
  2. Your competitor’s content might not be relevant to your company, so don’t copy it.
  3. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.

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  • What should we talk about next? Please let us know in the comments below.
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