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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 6
Feb 19, 2017

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets
  • 00:35 – The Snippet is also called ranking zero
  • 01:21 – Optimize the paragraph after headline 1 for search engines to read them
  • 02:11 – Google featured the snippets that answer questions with the proper keywords
    • 02:47 – Think about what people type that is related to your field
    • 02:50 – Use keyword tools like Google Keyword Planner
    • 03:15 – You should be answering questions that can drive more organic traffic
  • 03:56 – There are 3 key points to look at when you’re targeting featured snippets:
    • 04:00 – First is the paragraph
    • 04:15 – Next is a list and last is table
    • 04:50 – For paragraph, the maximum number of words is 97 and average is 45
    • 04:58 – For a list, maximum of 8 items and average of 4.2
    • 05:04 – For a table, 3.6 average and maximum of 9
  • 05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google
    • 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box
  • 06:11 – SEMrush and Ahrefs show which snippets are ranking
  • 06:29 – That’s it for today’s episode!

3 Key Points:

  1. The Google Snippet is one of the best ways to increase organic traffic.
  2. Google features the snippets that answer questions with the proper keywords.
  3. Look up the keywords that is commonly used in your niche and utilize them.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Feb 18, 2017

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017
  • 00:35 – YouTube is the number 2 search engine in the world and is owned by Google
  • 00:50 – First, go live on YouTube
    • 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms
  • 01:39 – Second, create educational videos
    • 01:51 – Neil shares what he does when goes to the studio and records
    • 02:09 – The video clips pop out in Facebook and encourages a following
    • 02:14 – Educational or tutorial videos work for corporate brands as well
    • 02:50 – You can convert people into customers
  • 03:00 – Repurpose your video
  • 03:56 – If you’re doing ads, re-target them
    • 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account
    • 04:43 – Retargeting has been effective for Neil
    • 05:15 – The videos must answer all the objections the people have
    • 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos
  • 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics
    • 06:29 – There’s also suggested tags that help your videos rank
    • 06:47 – Check Appsumo for the price
  • 06:57 – Collaborating with people in your niche can grow your network
    • 07:09 – You can cross-promote each other
  • 07:20 – Leverage YouTube by promoting it through your other platforms
    • 07:41 – This will give you more subscribers leading to more revenue
  • 07:50 – That’s it for today’s episode!

3 Key Points:

  1. Educational videos or tutorials attract more subscribers which can further generate more revenue.
  2. Repurposing is a good way to take your content even further.
  3. Leverage Youtube by promoting it across your other platforms.

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  • What should we talk about next? Please let us know in the comments below.
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Feb 17, 2017

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Rank for Head Terms
  • 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
  • 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
  • 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better
    • 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
    • 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank
  • 02:04 – If your term is the head term itself, it is easier to rank
  • 02:30 – Read the case study of Glen Allsopp of ViperChill
    • 02:36 – Glen studied a group of companies who linked to each other internally
    • 02:50 – Glen called out Condé Nast
  • 04:17 – Your content page should be in-depth and thorough
  • 04:42 – Use the software, Market Muse
  • 04:58 – That’s it for today’s episode!

3 Key Points:

  1. The sites with the highest domain authority tend to do well in ranking head terms.
  2. If your term is the head term itself, it is easier to rank.
  3. Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.

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Feb 16, 2017

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website
  • 00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties
  • 01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way
  • 01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance
  • 01:59 – Reasons why you’re creating a website
  • 02:20 – When you have tons of pages, your content might overlap
  • 02:44 – Your biggest ROI bank should be on-page SEO
  • 03:10 – Combining posts is good
  • 03:21 – If you have a lot of different pages, create a resource page
    • 03:32 – The “hub and spoke” content strategy explained
    • 03:43 – It is an internal link wheel
  • 03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking
  • 04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking
    • 05:08 – Check the top performing keywords that are used
  • 05:18 – Internal linking is really important
    • 05:30 – Have sub signals pointing to the pages
    • 05:41 – Related links also build internal links
  • 05:33 – Most big sites do internal links
    • 06:00 – Most travel links are doing internal linking
  • 06:25 – Using off-page SEO
    • 06:45 – One problem with big sites is getting ranked for random terms
  • 07:14 – Use branding campaigns
    • 07:34 – Short-term brand raising may die down once your campaign ends
    • 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience
  • 08:15 – That’s it for today’s episode!

3 Key Points:

  1. Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy.
  2. Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google.
  3. Internal linking is a necessity for a big website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 15, 2017

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers
  • 00:35 – Email still performs really well because you get to control the message and audience
  • 01:15 – Upgrade your content
    • 01:26 – Providing resources that relate to your topic is going to increase your conversion rate
  • 02:06 – Neil’s first blog didn’t do okay at first
    • 02:24 – Quicksprout, which is Neil’s second blog, performed better
  • 02:33 – Neil’s simple tactic is to improve your blog
    • 02:43 – Find similar blog posts in your space that are ranking and check their comments
    • 03:03 – Check the number of comments per blog post
    • 03:18 – “The more comments they get, the more engaged viewers they have”
    • 03:28 – Check the 10 most popular blogs per comment
    • 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe
  • 04:25 – Use KingSumo contests
    • 04:28 – This is a plugin from WordPress where you can set a contest
    • 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate
  • 05:22 – LeadQuizzes can create quizzes and get people to opt-in
  • 05:59 – Facebook ads and Lead ads are good tools too
  • 06:08 – LinkedIn ads where people can do one-click lead form fills
  • 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month
  • 00:51 – That’s it for today’s episode!

3 Key Points:

  1. Email is still one of the best platform because you can control the message and choose the audience.
  2. It doesn’t hurt to pay a little to improve your email list.
  3. Contests, quizzes, and ads are great tools to find leads.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 14, 2017

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Be Syndicating Your Content?
  • 00:35 – Syndication is reposting content in another website
  • 00:50 – You don’t need to worry if you’re syndicating only a couple of times
  • 01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over
  • 02:01 – If you want to reuse and repurpose your content on different medium platforms—do it!
  • 02:38 – There are different audiences who prefer different audio and video formats
  • 02:40 – Try to resyndicate
  • 03:10 – Medium allows you to add a canonical tag to your content
  • 03:25 – Search for sites that allow syndication; LinkedIn is another example
  • 03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context
  • 03:52 – Syndication is an element of repurposing
  • 04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play
  • 04:39 – That’s it for today’s episode!

3 Key Points:

  1. Syndication should be done in a timely manner while using your best content.
  2. Search and understand the websites that allow you to syndicate.
  3. Syndication is an element of repurposing that helps you maximize the earning potential of your best content.

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  • What should we talk about next? Please let us know in the comments below.
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Feb 13, 2017

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
  • 00:35 – First, have a good image
    • 00:48 – Use tools like Canva
    • 00:53 – A good image drive means a good click-through rate
  • 01:06 – Second, have a lot of text
    • 01:18 – The more persuasive the text and the more stories you have, the better the conversion
  • 01:37 – Third, try different objectives and see the results
    • 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
    • 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
  • 02:42 – Fourth, make sure that ad frequency is less than 2
    • 02:48 – More than 2 is a waste of money
  • 03:03 – Fifth, be mindful of your “ad scent”
    • 03:08 – Make sure that your images or videos are congruent to your landing page
  • 03:35 – Sixth, have a new ad account and duplicate your campaign
  • 04:06 – Seventh, don’t be afraid to explore new ad ideas
    • 04:10 – AdEspresso has a gallery of ads for inspiration
    • 04:28 – Swiped has different long form landing page copy
    • 04:41 – G-star has a good ad that is catchy video
    • 05:03 – Rev has s caption service for your videos
  • 05:17 – That’s it for today’s episode!

3 Key Points:

  1. Facebook is one of the most effective platforms to have an advertisement.
  2. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
  3. Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 12, 2017

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Content Promotion Checklist
  • 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it
  • 00:59 – 1: Hit your social media channels
  • 01:36 – 2: Think of websites you can link to
  • 02:09 – 3: The paid channels can boost your post for only $1/day
  • 03:30 – 4: Look for who shares similar content
    • 03:54 – Send them an email asking if they’d be willing to share it
  • 04:23 – 5: Make sure you’re repurposing the content
  • 04:58 – 6: Make your headline appealing
    • 05:05 – Test your headline ideas on your friends or people in your network
  • 05:30 – 7: Continue to build and push out your email list
  • 06:10 – That’s it for today’s episode!

3 Key Points:

  1. Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out.
  2. Boost your social media channels and leverage it.
  3. A good headline attracts traffic, so make it appealing and compelling!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 11, 2017

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer
  • 00:35 – Tell me about the most impressive win in your career
    • 01:00 – This is the question that Elon Musk uses
    • 01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors
    • 01:50 – The answers should match where they are in life at the moment
  • 01:55 – What would you change with my business from my website? How would you fix it?
    • 02:20 – “In business, people have to come up with solutions at the most inconvenient moment”
  • 02:38 – Use a video interviewing tool called Spark Hire
  • 03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented?
    • 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web?
  • 04:48 – Come up with situational questions and see their thought process
  • 05:23 – Ask questions to see how aggressive the marketer is
    • 05:45 – For example, have you ever bought paid links?
    • 05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged?
  • 06:35 – Give people a homework assignment as a paid trial
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. The answers your interviewee gives should match where they are at in life, at the moment.
  2. Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it.
  3. Give a paid trial assignment – this will give you a clear picture of their capability.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 10, 2017

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how Jason Lemkin leveraged Quora and how you can do it, too!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Attract 9,000 Visitors a Month from Quora
  • 00:40 – You can definitely generate traffic from Quora
  • 00:54 – Jason Lemkin is leveraging out of Quora
  • 01:11 – Respond to popular questions in your page and link relevant articles to your website to get traffic
  • 01:47 – Quora is ranked 122nd for most popular website in the world
    • 01:50 – Quora is 67th in USA
  • 02:00 – Answer a new question on Quora that is gaining traction
    • 02:32 – Add a “call to action” that links to your website at the end of your answer
  • 02:40 – Eric was answering random questions on Quora
  • 03:00 – Jason Lemkin built an entire conference and community
  • 03:25 – Answers need to be concise
    • 03:43 – There can be repurposing answers
  • 03:53 – Jason Lemkin has received 10M views from Quora
  • 04:07 – You can get business partners through Quora
    • 04:32 – The more helpful you are, the more they’ll take to working with you
  • 05:02 – Blocking out a time to just answer questions can enrich your business development
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Quora has its merits for increasing traffic to your website and you need to be leveraging it.
  2. The more helpful you are to others on Quora, the more they see your value and will consider working with you.
  3. Make your answers concise and include a “call to action” that links back to your website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 9, 2017

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It
  • 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it
    • 00:58 – People focus on off-page SEO and no one focuses on on-page
  • 01:20 – For on-page SEO, do keyword research
  • 01:46 – Have a goal that you want to achieve
  • 02:00 – Content and links are what matters in SEO
  • 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant
    • 02:16 – “The last thing you want to do is be seen as a directory”
  • 03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal
    • 03:58 – You have to be willing to spend for a technical audit
    • 04:10 – Be patient
  • 04:37 – Take your most popular pages and link them in your sidebar
  • 05:03 – Google “how to rank zero in SEO”
    • 05:10 – Check if your snippets are working
    • 05:39 – You can use SEMrush and Ahrefs
  • 05:48 – Continue finding your title tags and meta-description tags
    • 06:06 – Optimize and make them persuasive
    • 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”
    • 06:27 – Read books from David Ogilvy, one of the best copywriters
    • 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines
  • 06:40 – Make sure you have the alt tags for the videos
  • 07:04 – Start combining your pages
  • 07:32 – The “hub and spoke” strategy
    • 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy
    • 08:23 – Google wants to see your intro page and the links that are backing it up
    • 08:36 – Google “conversion rate optimization”
  • 08:47 – That’s it for today’s episode!

3 Key Points:

  1. SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche.
  2. All good things come to those who wait—SEO takes time to see the results, so be patient.
  3. Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 8, 2017

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Neat SEO Tricks for 2017
  • 00:35 – First is to upgrade your post that is already doing well
    • 00:49 – Check Ahrefs and Google Search Console
    • 01:30 – Google “online marketing” and Eric is probably Top 5
  • 01:50 – Second, when you add the year on the title tag, it can generate new click throughs
  • 02:26 – Third is to buy a website
    • 02:38 – Look for keywords you’re trying to link
    • 02:40 – Reach out to the top 20 websites see who wants to sell
  • 03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic
  • 04:19 – Fifth, focus on link building to posts that are ranking 5 to 25
    • 04:39 – Build 10 links to your post to signal Google
  • 05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is”
    • 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for
  • 05:36 – Seventh: Tier 2 link building
    • 05:43 – Black hat tools explained
    • 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you”
  • 07:20 – That’s it for today’s episode!

3 Key Points:

  1. Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales.
  2. Make your post relevant to signal Google and increase search traffic.
  3. Do black hat SEO in a white hat way—it’s proven to work better.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 7, 2017

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Hire an SEO Agency
  • 00:46 – Always look at referrals
    • 01:11 – A referral is the first line of offense and defense
  • 01:25 – Look at the previous work of the SEO agency
  • 01:50 – Before hiring an agency, ask them the changes they’d make to your website
    • 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
  • 02:40 – Ask the agency their process:
    • 02:48 – Each agency is different
    • 03:35 – Look at organic traffic and organic conversion
    • 04:00 – There should be alignment from the get go
  • 04:07 – Ask the agency to explain their expertise
  • 04:50 – See what tools the agency uses internally
  • 05:35 – Check for references
  • 06:15 – Ask the agency for their rankings and results for their own website
    • 06:30 – Some agencies don’t rank well
    • 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
  • 07:15 – That’s it for today’s episode!

3 Key Points:

  1. Referrals are a great way to see how the SEO agency has performed in the past.
  2. If an SEO agency can rank their own website well, chances are they can do it for you, too.
  3. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 6, 2017

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
  • 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
    • 00:51 – Redirect all their pages to your website
  • 01:12 – Second, use the Skyscraper Technique
    • 01:19 – This was created by Brian Dean
    • 01:58 – Use BuzzSumo to find people linking to the top 3 results
    • 02:03 – Ahrefs is also useful
    • 02:23 – The Skyscraper technique takes time, but definitely works
  • 02:39 – Third, look at your on-page SEO and topical relevancy
    • 03:00 – Change your URL structure so Google can read it
  • 03:42 – Fourth, build a community
    • 03:52 – Some 6-figure earners started by building a Facebook group
    • 04:00 – Podcasts are also a good option
  • 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
  • 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
    • 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
  • 06:32 – Seventh, optimize your title tags for click through rates
    • 06:35 – Go to Google search, “search analytics”
    • 06:49 – Make your title tags more appealing
    • 06:52 – Copyblogger headline formula can give you ideas
  • 07:52 – That’s it for today’s episode!

3 Key Points:

  1. Try to make a deal with people who are not monetizing their high-ranking websites.
  2. Be patient, these strategies will take time, but they are worth the wait and will be effective.
  3. Leverage your website search console.

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Feb 5, 2017

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate
  • 00:41 – First, add live chat to your web pages
  • 01:03 – Use a 2-step check-out
    • 01:12 – Name and email on the first page, then credit card details on the second
  • 01:25 – Have a countdown timer on the checkout page
    • 01:34 – Learn more about it in Conversion Excel
  • 01:47 – Offer FREE shipping
    • 02:12 – Increase the product cost to cover the free shipping fee
  • 02:26 – Your page speed matters a lot
    • 02:47 – Site speed means better user experience
  • 02:57 – Make sure your site is mobile compatible
  • 03:20 – Have reviews
    • 03:41 – Using default product descriptions will not establish your page as unique
    • 03:51 – Interlink other products to draw people to these other pages
  • 04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
  • 04:37 – Check people’s behavior on your pages
  • 05:18 – Make sure images are of high quality and videos are showing the product well
  • 05:39 – Utilize retargeting to those who consistently check you out
  • 06:18 – Run promotions
  • 06:50 – That’s it for today’s episode!

3 Key Points:

  1. Think about up selling—every product should have an upsell opportunity.
  2. The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
  3. The better the customer experience, the higher the sales.

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Feb 4, 2017

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions
  • 00:35 – First, within your headlines, consider integrating the city
    • 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city
  • 01:13 – Second, use specific statistics and numbers
  • 02:08 – Third, copywriting is about answering objections
    • 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy
  • 02:50 – Fourth, include the person’s name inside the copy when it’s relevant
  • 03:14 – Fifth is to show vulnerability
    • 03:20 – Neil showed how he made mistakes and how he fixed them
  • 04:20 – Include all examples and calls-to-action
  • 04:50 – Seventh is storytelling
    • 04:59 – Don’t forget to innovate stories in your copy
  • 05:13 – That’s it for today’s episode!

3 Key Points:

  1. Use a person’s name and city in the title and in the copy to personalize their experience.
  2. Vulnerability helps people to relate to you and this can develop trust with your customers.
  3. Storytelling is a great way to hook people and draw them in.

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Feb 3, 2017

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017
  • 00:35 – First, check out Russell Brunson’s ClickFunnels
    • 00:56 – Soon, more and more businesses are going to do funnels
  • 01:19 – Second, website personalization
    • 01:21 – Hubspot provides you these options to personalize
  • 01:53 – Third, try micro-retargeting
    • 02:41 – Connect Leads can help you segment your Facebook retargeting
  • 03:30 – Fourth, branding
    • 04:05 – Gary Vaynerchuk is really gaining traffic
    • 04:43 – Branding creates more business opportunities in the long run
    • 04:53 – Google Trends can tell you a brand’s information
  • 05:13 – Fifth, chat is becoming a great marketing tool
  • 06:14 – Sixth, work on your notifications
  • 07:08 – Seventh is content upgrading
    • 07:27 – Find a piece where a tweak is needed and upgrade it
  • 08:08 – That’s it for today’s episode!

3 Key Points:

  1. More and more businesses are turning to sales funnels.
  2. For a long term solution—working on your branding to create more business opportunities in the future.
  3. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people.

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Feb 2, 2017

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is Twitter Still Worth Using?
  • 00:35 – Eric doesn’t use Twitter to engage with people
  • 00:46 – Eric searches Twitter to find out what people are looking for on this platform
  • 01:00 – Eric follows venture capitalists, founders, and SEOs
  • 01:11 – Twitbot’s integration is useful for Eric to read news later
  • 02:00 – “I wouldn’t use Twitter. It’s dead.”
  • 02:27 – Neil’s number of followers is much bigger than the traffic he’s getting
  • 02:47 – Neil’s Facebook traffic is 244K from his fan page
  • 03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook
  • 04:43 – Twitter is a waste of time to generate traffic
  • 04:51 – Twitter is still relevant for content ideas
  • 05:00 – You can now livestream for your Twitter app
  • 05:28 – “Facebook is crushing everyone now with Instagram and Facebook live”
  • 05:39 – That’s it for today’s episode!

3 Key Points:

  1. Twitter still has its benefits and one of them is their search feature.
  2. Twitter is NOT the most advantageous platform to generate traffic—Facebook is.
  3. Facebook is crushing everyone with Instagram and Facebook live.

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Feb 1, 2017

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media
  • 00:35 – First, go LIVE
    • 00:47 – Instagram and Facebook are giving more priority to those who are live
  • 00:55 – Second, repost content that did well after a month of posting
    • 01:12 – Neil just reposted content and is doing well
  • 01:30 – Third, Tag the people in your post
    • 01:49 – Hashtagify can help you find the top hashtags on Instagram
  • 02:05 – Fourth, build a community
    • 02:18 – Interact and engage with people
  • 02:35 – Fifth, make sure you’re scheduling at the right time
  • 02:52 – Sixth, target the right audience
    • 03:20 – Create a fan page in Facebook to know where your audience is coming from
    • 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience
  • 04:20 – Lastly, have a great headline
    • 04:43 – Go to Copyblogger and check their headlines’ post
    • 04:48 – Check your competitors' headlines on BuzzSumo
  • 05:18 – That’s it for today’s episode!

3 Key Points:

  1. Optimize your posts for a maximum reach.
  2. Interact and engage with people—frequently check your messages and reply to them.
  3. Targeting the right audience can increase your engagement.

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Jan 31, 2017

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions when their own businesses were struggling and how an outsider’s perspective can make all the difference in saving your business.

Time Stamped Show Notes:

  • 00:30 – Today’s topic: What Should You Do When Your Business Stops Growing?
  • 00:45 – First, look at your analytics and numbers and see what’s going on
    • 00:53 – Are you losing traffic? Assess, then look at the actions you should take
    • 02:00 – Do your due diligence, don’t necessarily give up
  • 02:20 – Look at other businesses and see how they are growing, learn from them
  • 03:37 – Sometimes you’re too close minded about your processes
    • 04:00 – Neil shares an example from his own personal experience
    • 04:14 – One small change like changing URL structure, does make the difference to growing your traffic
    • 05:17 – The solution isn’t necessarily in your head, step back, and try to look at it form an objective perspective
  • 05:30 – Network with others, be transparent with what’s happening, and you might get the RIGHT feedback and ideas that are worth trying out and will HIT that problem
  • 06:14 – Just because you’re an expert in your space, doesn’t mean you know how to grow your own business
  • 06:36 – Sometimes you’re too close to your own business to see what needs changing
  • 06:45 – Pay contractors and find consultants, or go to networking events
  • 07:40 – Eric shares his struggle with finding lead sources; check out Nathan Latka's podcast He Bought a $150k/mo Agency for $2 with Eric Siu

    • 08:21 – Joining Entrepreneurs' Organization helped Eric find out what he needed to do to save his company—the peer group helped him learn from their experiences
    • 09:16 – If he didn’t have help from this particular peer group, he’d be left Googling for solutions
  • 09:45 – Network at conferences!
  • 09:55 – At the end of the day, you’re dealing with humans and you need that connection
  • 10:30 – That’s it for today’s episode!

3 Key Points:

  1. If you feel like your business is struggling, ASSESS your analytics and numbers to find out what’s going on BEFORE you take action.
  2. Get an outsider’s perspective and help even IF you’re an expert at what you do—sometimes you’re just too close to the situation.
  3. ENGAGE and NETWORK—at the end of the day, you’re dealing with humans and you need that community to help you out.

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Jan 30, 2017

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign?
  • 00:58 – Have specific goals, objectives, and have a timeline
  • 01:05 – Set your smart goal, initially
  • 01:18 – Have the right mindset
  • 01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down
    • 02:06 – Neil had spent on branding, but it wasn’t generating money
    • 02:30 – After 6 years, Neil is now getting a big ROI from branding
    • 03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months
  • 04:05 – Marketing requires reiteration
  • 04:30 – The traction of YouTube ads
  • 05:25 – Always put a timeline on whatever you’re doing
  • 06:00 – That’s it for today’s episode!

3 Key Points:

  1. Just because something isn’t working right now, doesn’t mean it won’t work in the future.
  2. Setting a timeline for your marketing campaign makes you more productive and can save you some money.
  3. Have specific goals and objectives to guide you.

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Jan 29, 2017

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral
  • 01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.”
  • 01:15 – Having a styling guide will help you to be consistent
    • 01:47 – Check Dribbble to get ideas from different portfolios
    • 01:58 – Intercom is consistent in having a good-looking design
  • 02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well”
  • 02:35 – Make sure the text is legible and dark in color for easier reading
    • 02:49 – “Text impacts conversion more than anything else”
  • 02:58 – “Make the design fall with the message you’re trying to create”
  • 03:38 – Use call-to-actions throughout the design
  • 03:53 – Make sure you are also answering objections
  • 04:46 – “Your landing page should be one cohesive story”
  • 05:05 – When you’re designing a page, your website should be responsive
    • 05:25 – Make sure that it works on different browsers and devices
  • 05:38 – Land-book has good examples of different landing pages
  • 06:05 – Swiped has different ideas worth checking out
  • 06:13 – Great design should be invisible and should be sitting in the background
  • 06:31 – “Make sure the design elements you use on different device types are more relevant”
  • 07:27 – That’s it for today’s episode!

3 Key Points:

  1. A simple and great design is invisible and therefore, converts into sales.
  2. Make sure the design is not hurting or taking away from the message.
  3. The design should be tailored specifically to each device for the users to have that unique experience.

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Jan 28, 2017

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating?
  • 00:40 – “Behind the scenes” videos are always a way to get people watching
  • 01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers
  • 01:20 – Third, try to do an interview—perhaps an impromptu interview
  • 01:30 – With Facebook live, you can also invite others to join your live stream
  • 01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him
    • 01:52 – Make sure it is general advice related to your audience, that will really help them
  • 02:15 – Fifth, do a product or service demo
    • 02:35 – Think of the value first
  • 02:45 – Sixth, share personal stuff that isn’t always positive
    • 03:21 – People can relate to it and learn from it
  • 03:42 – Seventh, treat your live stream as a webinar
    • 03:48 – Use Wirecast to simultaneously be online on several online platforms
    • 04:43 – Just be careful in showing recorded videos live because some people may not like that
  • 05:03 – That’s it for today’s episode!

3 Key Points:

  1. Be more open and transparent – it builds trust and goodwill with your viewers.
  2. People love “behind the scenes” videos and appreciate seeing the whole picture of your experience.
  3. Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers.

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Jan 27, 2017

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Started with Affiliate Marketing
  • 00:35 – Affiliate marketing is performance marketing
  • 01:10 – The commission will depend on the industry and products
  • 01:39 – Affiliate marketing is getting other marketers to push your product
  • 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov
  • 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer
    • 02:52 – You can also do paid advertising
    • 03:05 – Cheap traffic sources are Facebook and Pinterest
  • 03:26 – LeadDyno and Getambassador are great tools
  • 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate
  • 04:25 – Go to any popular affiliate network and see what offers convert the best
  • 04:52 – If your conversions are not done right, you’re not going to have any revenue
  • 05:24 – In Clickbanks,their metrics helps you guide your conversion
  • 05:48 – Credit Karma tells you the credit score
  • 06:00 – TPG or The Points Guy is doing affiliate marketing really well
  • 06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term
    • 06:34 – Look for long-term legitimate companies and not shady ones
  • 06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links
  • 07:20 – That’s it for today’s episode!

3 Key Points:

  1. Affiliate marketing is performance marketing.
  2. Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand.
  3. Get your conversions right—do the work to understand everything you can about affiliate marketing.

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Jan 26, 2017

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week?
  • 00:39 – Neil was using Quick Sprout, just once a week
  • 01:38 – You want to produce something that stands out and makes people want to link
  • 01:49 – First, figure out who are you targeting and how you can help them
  • 02:10 – Second, who are your ideal customers?
  • 02:55 – Your content should be very specific
  • 03:25 – Companies are looking at more detailed metrics
  • 03:42 – Blogs should be actionable and thorough
  • 04:00 – Groove HQ is a good example of a growing blog
  • 05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google
  • 05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness
  • 06:10 – That’s it for today’s episode!

3 Key Points:

  1. Produce a blog post that stands out and that people want to share through linking.
  2. Know your target and ideal customers and provide content that is helpful to them.
  3. The KEY is to be relevant towards the right people.

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