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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 6
Dec 20, 2016

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and affordable.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Tools to Help You in Marketing Design
  • 00:46 – First tool is Canva
    • 00:52 – Currently has around 10 million users
    • 01:00 – Pre-made templates, designs, and dimensions are available for specific social media platforms
    • 01:18 – Very easy to use and intuitive
  • 01:49 – Second tool is Balsamiq for a non-techy person, you can drag and drop
  • 02:33 – Third tool is 99designs
    • 02:53 – Inexpensive option
    • 03:00 – An alternative is DesignCrown
  • 03:09 – Fourth tool is infogr.am
    • 03:20 – Create infographics at an affordable price
    • 03:29 – Has cool and interactive graphics you can embed within blog posts
  • 03:52 – Fifth tool is InVision App
    • 04:15 – Allows you to collaborate different design projects
  • 04:36 – Sixth is Fiverr
    • 04:48 – Easy to use and turn-around time is just a couple of hours
    • 04:54 – Upwork is an alternative to Fiverr
  • 05:03 – Last is Pablo by Buffer
    • 05:11 – Good for social or blog images you need to get done quickly
  • 05:33 – That’s it for today’s episode!

3 Key Points:

  1. If you feel like you’re in a creative rut, there are many designs available online.
  2. Creating or making changes to your marketing design does NOT have to be expensive.
  3. There are several easy-to-use, high quality, graphics and templates available online to make designing easier for marketers.

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Dec 19, 2016

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers
  • 01:06 – Google Tag Manager allows you to make adjustments to pixels
  • 01:46 – Segment.io is a paid alternative for Google Tag Manager
  • 02:09 – The key is to make changes without having to wait for your developers
  • 02:42 – Neil wants to make a few small changes without having to rely on developers
  • 02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools
  • 03:57 – Google Tag Manager allows you to use other tools within your website
  • 04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube
  • 04:58 – Try to get your developers to use WordPress to put up your content as Wordpress is very user friendly
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. You do NOT need a developer to make changes to your website.
  2. Coding is not necessary to be able to touch up your website.
  3. There are a variety of tools available online that will help you become self-reliant in making those changes to your site.

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Dec 18, 2016

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.  

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why You Need to Be Surveying Your Audience
  • 00:44 – Check in with your audience
  • 01:03 – Ask pointed questions and take the feedback
  • 01:15 – Discern “signal” from “noise”—what points or opinions keep recurring?
  • 01:52 – Use Qualaroo to ask people why they don’t convert
  • 02:12 – Quantitative data vs qualitative data
  • 02:50 – Make sure you ask a non-bias question and ask a large group of people
  • 03:18 – Focus on solving areas that show problems first
  • 03:30 – Analyze data in large quantities
  • 03:43 – Use User Testing to ask people questions
  • 04:08 – SurveyMonkey and Typeform are two more options
  • 05:59 – Make sure the people you’re asking are relevant to your business
  • 06:21 – Check out the Kissmetrics blog
  • 06:35 – If you ask terrible questions, expect inaccurate feedback
  • 06:50 – That’s it for today’s episode!

3 Key Points:

  1. Surveys are done to generate feedback so you know what you need to change.
  2. Qualitative data helps you understand why people did NOT convert.
  3. Ask the RIGHT people to get relevant feedback. The right people are your ideal customers.

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Dec 17, 2016

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create a Culture of Testing
  • 00:32 – Most companies have no real process for testing their business
  • 00:44 – You have to create a testing process
  • 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects
  • 01:53 – Check out Sean Ellis’ videos online
  • 02:04 – Group people from different departments into teams so you can test the product internally
  • 03:01 – Let members submit their ideas on how they can grow the company faster
  • 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success
  • 04:54 – Check out Amazon’s Two Pizza Team
  • 05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product
  • 06:45 – Test at least once per week
  • 07:05 – That’s it for today’s episode!

3 Key Points:

  1. Start building a culture of testing by creating a process within your company.
  2. Involve your employees in the process and create an atmosphere that allows them to share their ideas.
  3. Think about your hypothesis BEFORE you run an experiment to get the most out of the process.

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Dec 16, 2016

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Does Direct Mail Still Work?
  • 00:35 – It’s untrue that direct mail doesn’t work anymore
  • 00:41 – Russell Brunson from ClickFunnels is a great example of how well it works
  • 01:07 – “Direct mail is NOT dead”
  • 01:21 – Direct mail still works for businesses that cater to older people
  • 01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail
  • 01:57 – Neil describes an ad he got in the mail the other day that he actually opened
  • 02:21 – Like a website, direct mail also has funnels
  • 02:47 – Send a unique letter to get someone open it
  • 03:00 – Have persuasive copy
  • 03:10 – Neil is testing out a marketing strategy in the mail
  • 04:14 – Consider your audience
  • 05:37 – Be creative with your messaging inside your mail
  • 06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad
  • 07:19 – That’s it for today’s episode!

3 Key Points:

  1. Snail mail is NOT dead—you just need to be creative in your marketing.
  2. It is ESSENTIAL to have creative and persuasive copy in direct mail.
  3. Success in direct mail is dependent on approaching the right, target audience.

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Dec 15, 2016

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget
  • 00:35 – The definition of a crawl budget
  • 01:09 – “Every site has a limited crawl budget”
  • 01:28 – Control what pages Google crawls and have them crawl your most important ones
  • 02:02 – Make sure the Google Search Console is installed
  • 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them
  • 03:21 – Deleting content can sometimes increase traffic
  • 03:35 – Look at impressions in your Google Search Console
  • 04:11 – Link and direct more people to high quality pages
  • 04:29 – WhitePages block off a lot of pages
  • 05:03 – Check the crawl error section in your Google Search Console
  • 06:20 – The faster your servers, the more pages are crawled
  • 07:05 – That’s it for today’s episode!

3 Key Points:

  1. A crawl budget is the maximum amount of pages Google crawls on your website.
  2. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages.
  3. Make sure you have a fast server so your website is crawled faster.

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Dec 14, 2016

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100
  • 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50
  • 01:09 – Use tools like Google Surveys and Survata
  • 01:36 – Post an ad in Craigslist
  • 02:43 – Use surveys in person or in video to get feedback
  • 02:56 – Keep trying to get the best results
  • 03:31 – Check Reddit and Quora
  • 04:37 – Go to the INC5000 list and see what other companies are doing
  • 05:13 – Look for companies in the same industry as yours
  • 06:11 – Research the problems companies in your industry are trying to solve
  • 06:30 – Look at Amazon and Ebay, if you’re selling consumer products
  • 06:43 – Check Flippa and FE International to see what new online businesses are being sold
  • 07:01 – Look at your market using Google Trends
  • 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume
  • 08:00 – That’s it for today’s episode!

3 Key Points:

  1. Use online tools available to you to find that validation.
  2. Talk to people about your business idea and gauge their responses.
  3. Look at the companies in your industry and find out what problems they’re trying to solve today.

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Dec 13, 2016

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Quizzes to Increase Leads
  • 01:36 – Quizzes should optimize for email collection
  • 02:00 – Quizzes should match the offer
  • 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
  • 04:12 – Make sure you have at least 5 questions in your quizzes
  • 04:30 – Use LeadQuizzes as a tool combined with Facebook ads
  • 04:55 – Neil still uses quizzes in their funnel
  • 05:10 – Revolution Golf also makes use of quizzes for their marketing
  • 05:50 – That’s it for today’s episode!

3 Key Points:

  1. The quiz should match and be consistent with your end offer—wrong leads means no sales.
  2. Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
  3. Utilize quizzes by pairing it with other social media campaigns.

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Dec 12, 2016

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue
  • 00:45 – You can advertise in Pinterest
  • 01:06 – The clicks in Pinterest are cheaper than other platforms
  • 01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com
  • 01:48 – The tool BoardBooster that can boost boards in Pinterest
  • 03:20 – Ezra Firestone Pinterest ads
  • 04:33 – Samuel O taught Neil how to overcharge
  • 05:46 – Ezra’s advertorial in Pinterest explained
  • 06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out
  • 06:40 – That’s it for today’s episode!

3 Key Points:

  1. Pinterest may be underrated in the world of marketing, but it can do wonders.
  2. Use tools to analyze your data in Pinterest and take advantage of its cheap rate per click. .
  3. Pinterest, in general, requires a lot of testing, but you can eventually figure it out and make it work for you.

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Dec 11, 2016

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign, 

Time Stamped Show Notes:

  • 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing
  • 01:31 – Find the cause of why your content marketing is failing through analytics
    • 01:44 – Analyze quantitatively
  • 02:29 – The data will tell you what’s wrong with your blog post
    • 02:54 – Get feedback from people asking them what needs improvement
    • 03:03 – People want something that is actionable
  • 03:26 – Find the basic metrics of your site
  • 03:43 – Install Google Search Console
    • 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner
  • 04:45 – Use Hemingway App – a desktop application
    • 05:01 – Hemingway App is the more advanced version of Docs and is best for writers
  • 05:28 – Use HelloBar as an email tool
  • 05:49 – Email out who shares your content to competitors
    • 05:57 – Find your competitors at BuzzSumo
    • 06:08 – You can find the email of the people who are tweeting your content through Hunter
    • 06:11 – Neil shares a sample email that you can send
  • 07:10 – Share it on social media and compare with your other posts to have an average engagement rate
    • 07:40 – Pair it with paid advertising, too!
  • 08:11 – Look at your content as a funnel and work on your headline
  • 09:07 – That’s it for today’s episode!

3 Key Points:

  1. Analyze your data well and find the real cause for why your content marketing is failing.
  2. Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it.
  3. Headlines can draw people to your content – make it interesting and appealing!

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Dec 10, 2016

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research
  • 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience
  • 00:56 – Think about what’s interesting and trending
  • 01:05 – Eric shares his Feedly account with his team to stay on top of trends
  • 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows
  • 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo
  • 02:37 – Look at your competitor's’ posts and try to replicate but make it better
  • 02:41 – Look up Brian Dean’s Skyscraper Technique
  • 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too
  • 04:21 – Use io to search email addresses
  • 04:35 – Use AHrefs and SEMRush to show which top pages are ranking
  • 04:56 – Look into your analytics and figure out what ranks well
  • 05:43 – Getting traffic is NOT just about keywords
  • 05:52 – Go to Quora and see what questions are asked in your space
  • 06:23 – Look at blog headline structures and podcast titles
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. See what your audience is interested in and respond accordingly.
  2. Use your competitor’s content as base to make your content better.
  3. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward.

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Dec 9, 2016

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Improve Your Mobile Conversions
  • 00:32 – Google has changed things; they now have mobile index
  • 00:52 – A description of how mobile pop-ups work
  • 01:09 – Neil doesn’t use mobile pop ups and explains why
  • 02:05 – “Optimize for conversions through the flow”
  • 02:48 – Breakdown steps and forms
  • 03:08 – There will be an interstitial update on pop ups in 2017
  • 03:27 – Convertflow can show different offers to people
  • 04:36 – Different conversion rates for people who already opted in
  • 05:01 – Neil integrates CTAs in his blog posts
  • 05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page
  • 06:10 – Make sure your pop ups don’t take most of the screen
  • 06:31 – Search Google interstitial penalty
  • 06:38 – That’s it for today’s episode!

3 Key Points:

  1. Pop ups may not be a good option for mobile because of the small screen size.
  2. If you break up your content into smaller, shorter pages on mobile, you tend to convert more.
  3. Read about the changes Google is making to guide your 2017 website plans.

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Dec 8, 2016

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own live chat service without his knowing just for our benefit.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Live Chat to Grow Your Business
  • 00:48 – Live chats should pop up at engaging points of interaction to work well
  • 01:25 – Avoid using live chat to interrupt the sales flow
  • 01:47 – Eric has tried Olark and Zopim as live chat tools in the past
  • 02:08 – Eric found out more people are using Intercom.io for their live chats
  • 03:17 – Neil drops what Eric doesn’t know!
  • 03:46 – Intercom.io and Drift are two most popular live chat tools
  • 04:26 – Get in touch with people at certain engagement points
  • 04:58 – Neil messaged Eric on his website using the live chat!
  • 06:03 – Always put the person’s name on the chat
  • 06:25 – How Eric does his live chats
  • 06:42 – Try to help first before pitching your sale
  • 07:38 – “When you engage with someone 4x…they’re much more likely to buy what you sell them”
  • 08:12 – Always have someone manning the chat 24/7
  • 08:30 – Neil gets his chat agents from Upwork
  • 08:59 – Ask for the customer’s email
  • 09:17 – Connect Drift or Intercom to HipChat or Slack
  • 09:39 – That’s it for today’s episode!

3 Key Points:

  1. Live chat that pops up in the right engagement points work.
  2. It’s not just about the tools, it’s also about when pop ups, pop out.
  3. Live chat is NOT for sales alone – remember to help people out.

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Dec 7, 2016

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Amplify Your Content
  • 00:35 – 20% of your time should be spent creating content and 80% marketing it
  • 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content
  • 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content
  • 01:45 – Use hunter combined with every site you’re linking out to
  • 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content
  • 03:22 – Send emails manually instead of using tools like SendGrid
  • 03:29 – Use HubSpot to track how many email opens you’re getting
  • 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads
  • 05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation
  • 06:36 – Neil uses BoardBooster for Pinterest
  • 07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites
  • 08:13 – Don’t forget to promote to your social channels using Meet Edgar
  • 08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week
  • 10:14 – Neil’s spendings on blog posts
  • 11:18 – Try boosting your posts, too
  • 11:39 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to people in the same niche—link to their work and show your appreciation.
  2. Focus on getting people to SHARE your content.
  3. If budget is not an issue, try paid advertising to drive traffic to your site.

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Dec 6, 2016

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic
  • 00:37 – Google’s Search Console is a free SEO tool from Google
  • 01:05 – Click on the search analytic section to know which clicks you should be getting
  • 01:38 – Sort impressions and look at your CTR
  • 02:37 – You should be using structured data
  • 03:55 – Get started with Rich Cards
  • 04:07 – Look at the crawl errors that are happening on your site
  • 05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile
  • 06:31 – Look-up “mobile usability”
  • 07:02 – Look at the regions you’re targeting and select accordingly
  • 08:08 – That’s it for today’s episode!

3 Key Points:

  1. Google Search Console has so much to offer for FREE—get acquainted with it.
  2. Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR.
  3. If you’re not using structured data, you’re losing traffic.

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Dec 5, 2016

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising
  • 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes”
  • 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore
  • 02:04 – The goal is to have the least amount of fans that create the most amount of engagement
  • 02:30 – “Boost Post” button to Facebook works
  • 03:33 – Look at your Facebook insights
  • 03:51 – Make sure you have a content upgrade – you can use Thrive
  • 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc.
  • 05:25 – Eric promotes the page post engagements
  • 06:31 – Think about the channel before investing in paid traffic
  • 07:22 – LinkedIn traffic’s conversion rates are 50-60%
  • 08:14 – Gmail ads also works – check out Growth Everywhere’s post
  • 08:50 – That’s it for today’s episode!

3 Key Points:

  1. Combining paid advertising and content marketing IS possible and profitable.
  2. Build a following instead of just driving paid clicks.
  3. Spend money not for “likes” but to get the right campaign.

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Dec 4, 2016

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign
  • 00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing
  • 01:01 – Make sure you have the right pixel on your site when doing re-marketing
  • 01:10 – Have a Google Tag Manager setup to manage the pixel
  • 01:38 – Create new creative and rotate those createives often to attract more views
  • 02:08 – You can buy stock images from Fotolia
  • 02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic
  • 02:22 – Cold traffic has never heard of your brand before
  • 02:26 – Warm traffic is when they visit your website and join your email list
  • 02:29 – Hot traffic has spent at least a dollar with your brand
  • 02:36 – “You are marketing to people, not objects” and don’t forget it!
  • 03:16 – Tricks for re-marketing successfully
    • 03:45 – Create different landing pages with different content but same value prop
    • 03:58 – The paid content promotion funnel idea
    • 04:35 – Target a specific group of people on a specific week
  • 05:10 – AdEspresso can refresh your ad over and over
  • 05:20 – Setup a content re-targeting funnel
  • 05:36 – Create quirky ads
  • 06:20 – Neil Patel’s quirky ads’ result
  • 07:00 – Tell people stories in your ads and conversion rates will be higher

3 Key Points:

  1. You are marketing to PEOPLE, not objects.
  2. Know you target markets and segment them.
  3. Experiment with your ads. Different content works with different people.

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Dec 3, 2016

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to set a marketing budget
  • 00:34 – Bigger companies’ budget vs small companies’ budget
  • 00:52 – Neil doesn’t believe in a marketing budget
    • 01:18 – Your budget should be flexible depending on the results you’re getting
  • 02:24 – The one that spends the most, is the one that wins
  • 03:31 – The budget should be set by internal resources
    • 04:02 – Spend money on things you get results from
  • 04:24 – Explain why you’re capping budgets
  • 05:17 – Neil talks about his and Eric’s trip to Las Vegas
  • 06:32 – Neil is a gambler in business
  • 07:21 – Spend money in the right areas
  • 07:57 – That’s it for today’s episode!

3 Key Points:

  1. Your budget should always be flexible.
  2. Analyze your marketing campaigns for areas of rapid growth than put your budget into those.
  3. Spend your money on campaigns that deliver results.

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Dec 2, 2016

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What you should do when you’re not seeing marketing results
  • 00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results
  • 01:02 – Be patient, above all be patient—it’s prove to work, but not quickly
  • 01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them
  • 01:58 – Ask people questions with the help of Qualaroo
  • 02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling
    • 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately
  • 03:35 – Not every campaign needs to work, just one or two
  • 03:45 – Test, test, and test some more until you find something that sticks
  • 04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas
  • 05:02 – Brian Balfour’s testing framework
  • 05:20 – Have different goals for different campaigns
  • 05:46 – Look at all the technical stuff—get in the weeds and roll around
  • 07:00 – Set up the correct KPI to monitor progress
  • 07:56 – That’s it for today’s episode!

3 Key Points:

  1. Great marketing takes time to build.
  2. Know your data to understand what’s happening to your campaigns.
  3. In marketing, you need to make continual improvements over time.

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Dec 1, 2016

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create Form Fields that Actually Convert
  • 00:41 – Having less form fields will lead to higher conversion rates but quality will go down
  • 01:00 – Break up form fields
  • 02:20 – Your mileage will vary
  • 02:31 – It’s about getting conversions for qualified leads
  • 02:40 – Small tweaks can make a difference
  • 03:32 – Remove the asterisks in your forms
  • 03:41 – Leverage exit pop-ups
  • 04:18 – Add a check mark for “other” options to get more insights
  • 04:55 – Integrate form fields into stories
  • 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields
  • 06:16 – That’s it for today’s episode!

3 Key Points:

  1. The goal is NOT about getting the most conversions.
  2. Breaking up your forms into steps will help you segment your leads.
  3. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference.

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Nov 30, 2016

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign
  • 00:37 – Have a holiday calendar
  • 00:53 – Google “Holiday Campaigns” to know what others are doing
  • 01:05 – Offer discounts and promotions
  • 02:10 – Make sure you have your products in stock
  • 02:43 – Promote holiday campaigns in advance
  • 03:44 – Set partnerships and promotions beforehand
  • 04:43 – Have upsells and downsells to maximize profit per user
  • 05:22 – Use contests for holidays
  • 05:35 – KingSumo is one contest platforms you can use
  • 06:09 – Put countdown timers like PlusThis in the emails to set the urgency
  • 06:47 – That’s it for today’s episode!

3 Key Points:

  1. Discuss with your team what you can offer for the holiday seasons.
  2. Make sure your inventory is fully stocked BEFORE the holiday promotion begins.
  3. Discounts and promotions during holidays is a SURE and effective way to sell.

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Nov 29, 2016

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 
  • 00:33 – Regardless of the platform, think about how you can set a framework
  • 00:59 – With AdWords, go through your accounts and pause the things that aren’t working
  • 01:37 – Focus on the landing page and your copy
  • 02:15 – Exit pop ups, do not break Google’s policy
  • 02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC
  • 03:25 – Run a survey
  • 03:50 – Use Qualaroo’s survey tool
  • 04:15 – Look at your keywords reports
  • 05:10 – There are limited resources for PPC
  • 05:33 – Spend on your peak hours
  • 06:38 – Spend money faster to get the results faster
  • 07:01 – Send traffic to an educational resource
  • 07:40 – Use Power Editor, AdEspresso or Qwaya
  • 08:07 – Get more creatives on board
  • 08:27 – AdEspresso’s post on CPR
  • 09:15 – That’s it for today’s episode!

3 Key Points:

  1. Evaluate what is working and not working by running surveys and checking keywords reports.
  2. Hiring creatives can give your PPC campaigns the boost it needs.
  3. Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule.

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Nov 28, 2016

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Become a Thought Leader
  • 00:36 – Becoming a thought leader requires a mix of everything
  • 01:17 – #1 Don’t just focus on one channel
  • 01:46 – Neil describes how he became a thought leader
  • 02:08 – Find your unique angle
  • 03:22 – Join YEC (Young Entrepreneur Council)
  • 03:45 – Go to LinkedIn and reach out to editors of large publications
  • 04:19 – Using large publications is a bit overused, but still a good tactic
  • 04:25 – #2 Guest post
  • 04:42 – #3 Find your niche
  • 05:36 – #4 Choose the platform you will use
  • 06:49 – #5 Do something that makes you stand out
  • 07:32 – Neil does crazy experiments
  • 07:57 – #6 Take whatever you can
  • 08:57 – #7 Don’t forget to focus on PR
  • 09:39 – Use free solutions with HARO
  • 09:58 – That’s it for today’s episode!

3 Key Points:

  1. Find your niche, find what SETS YOU APART.  
  2. If you don’t stand out, you don’t get remembered.
  3. Don’t think that you’re too big or important for anything—just get your voice out there!

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Nov 27, 2016

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Craft High converting Explainer Videos
  • 00:38 – You DO NOT need a very high budget
  • 00:45 – Youtube Director allows you to shoot decent videos from your iPhone
  • 01:04 – Video Brewery is a market place for videos
  • 01:24 – Be involved in crafting your videos
  • 01:39 – You need to look at the objections
  • 02:14 – Answering objections isn’t enough, you have to make a story
  • 03:05 – Growth Everywhere’s Squatty Potty is described as an example
  • 04:22 – Short explainer videos don’t get people hooked on your product
  • 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally
  • 05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan
  • 06:18 – Talk to your voice-over person beforehand
  • 06:38 – Before you give the script, try it yourself first
  • 07:05 – Demo Duck and Switch Video offer video services
  • 07:23 – Sandwich Video is great for budgets $100K+
  • 07:54 – Focus on the script
  • 08:12 – That’s it for today’s episode!

3 Key Points:

  1. You DO NOT need a ton of money to create explainer videos—you can do it on a budget.
  2. Write your OWN script, as you are the best person who understands your product.
  3. Remember to connect emotionally to your listeners.

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Nov 26, 2016

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Unorthodox SEO Strategies and Tactics That You Should Try
  • 00:33 – #1 Use Scrapebox to find people within your space that talk about particular topics
  • 01:43 – #2 Tube Buddy will tell you how your video is ranked
  • 02:29 – #3 Brand loyalty—create new ideas to promote brand loyalty
  • 03:29 – #4 Link blending
    • 04:08 – Link to other credible sources beyond your own
  • 04:44 – #5 Neil uses Animagraffs for animated infographics
    • 05:33 – These visual infographics get so many links
  • 06:08 – #6 Write original researched pieces of content
  • 07:25 – #7 Translate your content
  • 08:09 – That’s it for today’s episode!

3 Key Points:

  1. Keep coming up with NEW ideas to promote brand loyalty to your consumers.
  2. Try NOT to overuse your links—extend to other credible sources.
  3. Create original researched content and translate them for your audience.

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