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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 5
Mar 16, 2017

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
  • 00:33 – One of the problems in content marketing is limited resources
  • 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
  • 01:21 – Learn how to say “no” to unnecessary work
    • 01:25 – Focus on the things that are working for you
  • 01:35 – Only hire an editor as your contractor
  • 01:42 – You can find your writers at problogger.net
    • 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
    • 02:32 – Have your editor ask them to make 10 headlines
    • 03:08 – Show some samples of format
    • 03:39 – Get them to write content, post it into Wordpress, and promote it
    • 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content
  • 04:45 – It’s important to have the right processes in place
  • 05:27 – Leverage the content that you already have
    • 05:39 – Use Canva and YouTube to slice up your content and upload it separately
    • 05:59 – Use Meet Edgar to repurpose your content
  • 06:20 – Use Smartsheet or CoSchedule to have a content calendar
  • 06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Say “no” to the unnecessary tasks and focus on the things that are working.
  2. Have the right process in place to optimize content output.
  3. Repurpose your most visited content.

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  • What should we talk about next? Please let us know in the comments below.
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Mar 15, 2017

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
  • 00:35 – First, tell me your most impressive win in your career
    • 00:40 – It will help frame the conversation
    • 00:55 – This is one of Elon Musk’s favorite question
  • 01:20 – Second is asking for their favorite brand and creating a scenario
    • 01:56 – Growth hacking is all about experimentation and there’ll be tough times
  • 02:30 – Third is having them look at your website and ask them suggestions for improvement
    • 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
  • 03:20 – Growth hacking is about creativity
    • 03:36 – Neil shares a sample question connected with their favorite brand
  • 04:15 – Ask situational questions
    • 04:29 – Give them a pen and paper and see someone who actually does more thinking
  • 05:15 – “It’s all about trying to figure out how people think”
  • 05:25 – In marketing, you want someone who is good in numbers and logical, too
    • 05:30 – Show them a funnel and ask them about it
    • 06:23 – You want to make sure they come up with logical responses that is data-driven
  • 06:41 – Tell me about the last book you read
    • 06:51 – You want the people who are constantly making themselves better
  • 07:12 – That’s it for today’s episode!

3 Key Points:

  1. Knowing their most impressive win, even in college, says a lot about them.
  2. Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
  3. You want someone who is constantly improving themselves.

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Mar 14, 2017

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Started with Public Speaking
  • 00:35 – Neil shares about his first talk which was for Wikipedia
  • 00:51 – Neil shares how to get public speaking spots
    • 00:53 – Go to people, find conferences in your niche, and send them an application
    • 01:00 – Make sure your application is thorough
    • 01:13 – Add your social following in your application
    • 01:31 – Record a video on why you are a good fit as a speaker
  • 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time
  • 01:49 – It takes time and just apply to be a speaker
  • 02:05 – Apply to small and localized conferences
  • 03:00 – Eric shares how he did on his first speaking gig
  • 03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel
  • 03:29 – Make your audiences do one thing that will stick with them
  • 03:40 – Eric asks the organizers about the audience
  • 04:12 – Neil shares about the pay
    • 04:20 – Neil normally charges from $40-50
  • 04:42 – If you’re starting out, your goal is personal branding
  • 04:55 – You can also do your own speaking with Facebook or YouTube Live
    • 05:20 – From there, you can try getting into conferences
  • 05:30 – A recorded YouTube video has more reach than speaking in conferences
  • 05:36 – You can get invited to conferences because of your podcast or YouTube videos
  • 05:54 – Leverage Facebook and YouTube Live as they’re free
  • 06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels
  • 06:33 – That’s it for today’s episode!

3 Key Points:

  1. If you’re just starting out, focus on your personal branding as opposed to getting paid.
  2. Find conferences in your niche and send them a thorough application.
  3. Leverage social media channels’ live features – it’s free and can get you more reach.

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Mar 13, 2017

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It
  • 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value
  • 00:51 – When someone first opens your email, you have to nurture them
  • 01:20 – Neil shares what his nurture sequence looks like
  • 01:33 – Neil builds an emotional connection with his viewers
  • 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services
  • 02:00 – Eric shares a lot of podcasts from Growth Everywhere
    • 02:27 – Eric’s viewers are interested in marketing and growing their business
  • 02:34 – Eric keeps on sharing his content
  • 02:48 – One of Neil’s clients took 2 years to sign up
  • 03:00 – Eric uses Drip and makes a list of the most important emails
  • 04:10 – Neil’s most important lesson from Frank Kern
    • 04:22 – “It’s all about the sequences and find out where the holes are”
  • 05:20 – Check out Frank Kern’s webinar on contingency
    • 05:28 – Frank Kern’s webinars are on Youtube
  • 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence
  • 05:47 – That’s it for today’s episode!

3 Key Points:

  1. Nurture your viewers by giving them valuable content.
  2. Don’t just push your products on your viewers—build that trust and relationship.
  3. Take a look at your sequence and check for gaps and holes.

Leave some feedback:

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Mar 12, 2017

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
  • 00:32 – First is to add live chat on your website and have someone manning it
  • 01:06 – Don’t just have long form fields, break it into steps
  • 01:40 – Make sure you are segmenting people
  • 02:23 – Use marketing automation and leverage your different nurture sequences
  • 02:43 – Be creative in the way you collect leads
    • 02:49 – Neil’s SEO tool
    • 03:00 – Neil has thousands of unique URLs going into his SEO tool
    • 03:23 – Neil helps people get more traffic
  • 03:47 – Make sure you set up an experimentation framework
  • 05:03 – Insert calls-to-action
    • 05:10 – You can get more leads this way
  • 05:51 – Do webinars
    • 05:56 – Neil’s webinars work
  • 06:45 - Phone calls work, too
    • 07:00 – CallRail tracks where the calls are coming from and record them
  • 07:46 – That’s it for today’s episode!

3 Key Points:

  1. Continue to be creative in the way you collect leads.
  2. Run an A/B test and implement a growth experiment framework.
  3. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 11, 2017

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money
  • 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche
    • 00:57 – Choose a niche that is not too broad
  • 01:30 – Start with content
    • 01:40 – Focus on content and start building relationships with people
    • 02:13 – Make your content in-depth
  • 02:30 – Apple and Google started small
  • 03:00 – Take things slow and easy
  • 03:17 – Don’t focus on the number of pages, but quality
  • 03:32 – When you have a detailed article, reach out with people in a similar niche
    • 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition
  • 04:20 – Growth Everywhere’s affiliate link with Ahrefs
  • 04:30 – Use BuzzSumo and Pitchbox for link outreach
  • 05:04 – Think of Wikipedia as inspiration
  • 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy
  • 05:58 – That’s it for today’s episode!

3 Key Points:

  1. Start small – don’t think about conquering the world.
  2. Pick a niche where you know you will do well.
  3. Create well-detailed content and do a link outreach – this will increase your visitors significantly.

Leave some feedback:

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Mar 10, 2017

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
  • 00:34 – First is Ubersuggest
    • 00:38 – It is great for content generation
  • 00:54 – Second is Google Tag Manager
    • 01:05 – It makes adding tools to your website easier
  • 01:15 – Make sure you have the right retargeting pixel and other pixels
    • 01:46 – Collect the data
  • 01:56 – HubSpot Sales
    • 02:19 – It tracks your email and tells the receivers’ actions
  • 02:33 – Mixmax will let you track, too
    • 02:48 – You can personalize your outreach email
    • 03:06 – You can integrate it with your team
    • 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
  • 03:35 – Google Webmaster Tool
    • 03:50 – It allows you to see what is happening on your website
  • 04:02 – BuiltWith tells you what your competition is doing, for free
    • 04:25 – If you know what your competition is using, you might as well use it, as well!
  • 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
  • 05:06 – That’s it for today’s episode!

3 Key Points:

  1. There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
  2. Knowing your competitors behavior will help you improve your process.
  3. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Mar 9, 2017

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Repurpose Your Content
  • 00:40 – Repurposing is maximizing your content
  • 01:07 – First, publish to multiple channels at once
    • 01:32 – Use Libsyn for podcasts and Edgar for social media channels
  • 01:40 – Second is reposting
  • 02:05 – Slice up your content into different topics—rename and optimize it
  • 02:42 – Turn your most popular blog post into a podcast
    • 02:58 – Base it on the most social shares
  • 03:15 – Fifth, put it into SlideShare
    • 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
  • 03:40 – Sixth is a partnership
    • 03:53 – Have a partner website and cross-post your content
    • 04:02 – Do webinars, too!
  • 04:32 – Seventh is to use your content in speaking engagements
    • 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
  • 05:26 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing is maximizing the content that drives people to your website.
  2. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
  3. Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 8, 2017

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Where Marketing Is Going in 2017
  • 00:35 – There’s more video content in marketing
  • 00:48 – YouTube just released their live streaming feature for mobile phones
  • 01:00 – Going live on Facebook is also happening
  • 01:24 – Companies aren’t hiring CMOs anymore
    • 01:40 – “Marketing has a new mindset”
    • 01:52 – You can leverage so many assets within a company
  • 02:02 – Dropbox has grown by inviting friends and getting more storage space
  • 02:23 – Online marketing ads are getting saturated and are rising
  • 02:48 – Growth hacking is starting to become mainstream
  • 03:13 – Build a community
  • 04:14 – Marketing automation is becoming prevalent
  • 04:45 – Personal branding
    • 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
    • 05:58 – Neil’s goal is to take his personal branding to 3x this year
    • 06:18 – “You really can’t sell a personal brand”
    • 07:12 – A company that relies on personal branding is more difficult to sell
  • 07:50 – Ryan Deiss’ personal brand DigitalMarketer
  • 08:50 – Take a look at what Native Commerce is doing
  • 09:01 – Look at data signs
  • 09:38 – That’s it for today’s episode!

3 Key Points:

  1. Video content is dominating the marketing space, in 2017.
  2. A community can help your branding stick to people.
  3. Personal branding has its pros and cons – be sure to build and use it wisely.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Mar 7, 2017

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting
  • 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation
  • 01:20 – “Marketing should be a cash flow positive endeavor”
  • 01:27 – It all comes down to experimentation when you’re starting off
  • 01:59 – Keep doing the experiments until something works and pays off
  • 02:05 – Stop experimenting when you’ve found a channel that’s working
  • 02:17 – Some companies have a 3-year LTV
  • 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps”
  • 03:01 – Sean Ellis’ blog post on setting growth experiments
  • 03:09 – Brian Balfour’s blog post
  • 03:22 – Do experiments consistently and track it
  • 03:38 – Set the budget at the beginning
  • 03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time
  • 04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run?
  • 05:05 – That’s it for today’s episode!

3 Key Points:

  1. Create a budget, at the start, that you’re comfortable spending on experimentation.
  2. Marketing should be a cash flow positive endeavor.
  3. Do experiments consistently and be sure to track it.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 6, 2017

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Run Weekly Growth Meetings
  • 00:41 – Weekly growth meetings drive results for your business
  • 00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test
    • 00:55 – Use Google spreadsheet or Trello to track your progress
    • 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard
    • 01:19 – Incentivize people to come up with great ideas
    • 01:50 – Each idea is ranked on a scale of 1-10
    • 02:08 – Have a hypothesis and make people constantly think about things
  • 02:49 – Neil setups teams with different people
    • 02:58 – “Every person in an organization has an idea and experienced in different communication channels”
    • 03:22 – Each will put their ideas in a basket and the best ones will be picked
  • 03:49 – The key to growth meetings is weekly reiteration
  • 04:00 – Weekly growth meeting is still possible with a one-man team
    • 04:19 – Do A/B test or outbound campaigns
  • 04:40 – Neil discusses marketing strategies with his friend, Michael Howard
  • 05:52 – Read up from other entrepreneurs and get someone as a mentor
  • 05:44 – Join a group
  • 05:54 – Eric has a monthly meetup in Los Angeles
  • 06:01 – The questions that you should be asking yourself when you are running a test
  • 06:50 – Do it as a routine
  • 06:59 – Always check in with those who are uncooperative and are not participating
  • 07:13 – It’s about efficiency in meetings
  • 07:24 – Celebrate your big wins
  • 07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing
  • 08:01 – That’s it for today’s episode!

3 Key Points:

  1. Weekly growth meetings, when run right, are where you can get your best growth ideas.
  2. Do a test as a part of your routine and address the questions that you have prior to starting that test.
  3. Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 5, 2017

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Measure Your Branding Efforts
  • 00:40 – First, look at your reach and how far your content is going
    • 01:08 – Eric shares how they were able to increase their reach in a post
  • 01:30 – Google now lets you look at the region to check how you are doing in that specific region
  • 02:17 – Check your engagement rate
  • 03:05 – Branding is about long-term and longevity
    • 03:15 – “Keep pushing hard”
    • 03:30 – Engage on a daily basis
    • 03:48 – Respond as soon as you can
  • 03:58 – Look at your likes, shares and comments
  • 04:52 – Branding is when people keep talking about you
  • 05:00 – Neil shares about someone who is doing a branding campaign through remarketing
  • 05:15 – Marketing’s rule of 7
    • 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert
    • 05:56 – Nike and McDonalds have been using the same type of message for years
  • 06:49 – Look at your unsolicited response rate
  • 07:05 – “Keep adding value to people and it will come back to you over time”
  • 07:16 – That’s it for today’s episode!

3 Key Points:

  1. Checking your reach can help you improve and adjust your marketing efforts.
  2. Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.
  3. Keep adding value to people and it will come back to you over time.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 4, 2017

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point SEO Checklist
  • 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site
  • 01:11 – Go through your pages in your sites and find duplicates
    • 01:20 – Pages with the same topics should be combined
    • 01:52 – You’re sending Google conflicting data
  • 02:02 – Make sure to implement accelerated mobile pages
    • 02:13 – It is a better experience for users
  • 02:22 – Fourth, update your most popular content
  • 02:45 – Fifth is mobile usability
    • 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well
  • 03:04 – Sixth, check your bounce rate
    • 03:15 – Make sure that it is decreasing
    • 03:24 – As it decreases, your mobile ranking will climb
  • 03:30 – Seventh is page load speed
    • 03:33 – GTmetrix can analyze your speed performance
  • 03:53 – That’s it for today’s episode!

3 Key Points:

  1. Merge pages with the same topics; then, you won’t be sending Google conflicting data.
  2. Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis.
  3. Redirect traffic from the pages with lesser views to the more popular pages.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Mar 3, 2017

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Our Favorite Marketing Books
  • 00:35 – Breakthrough Advertising
    • 00:45 – Talks about people’s desires
    • 01:09 – Explains the concepts of good copywriting
  • 01:25 – Don’t Make Me Think
    • 01:28 – This book includes design concepts
    • 01:44 – Most marketers think having a good design equates to greater conversion rates
  • 01:57 – Influence
    • 02:01 – Discusses how you influence people to do something, like buying a product
    • 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase
  • 03:06 – The 22 Immutable Laws of Marketing
    • 03:12 – It has the 22 rules that you should always follow in regards to marketing
  • 03:31 – DotCom Secrets
    • 03:36 – Talks about the concept of funnels
    • 03:46 – The funnels are the future
  • 04:01 – The Copywriter’s Handbook
    • 04:03 – A step-by-step guide of writing copy that sells
    • 04:17 – It has the principles of copywriting outlined clearly
  • 04:21 – Check David Ogilvy, the “father of advertising”
    • 04:31 – He has shared his experiences through his books
  • 04:47 – The Boron Letters
    • 04:52 – Gary Halbert is one of the best copywriters
    • 04:56 – The book is written for his son
  • 05:19 – Seth Godin, the master marketer
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Regardless of your experience, there is still much to learn regarding marketing.
  2. Conversion matters—both design and content are factors that affect your conversion.
  3. Learn from the best in the field and what they’ve written to get that leg up.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 2, 2017

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects
  • 00:35 – Eric uses growth hacker experiments and combines them with Google sheets
    • 00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly
    • 01:01 – Growth Hackers Project is a tool for running projects
    • 01:09 – Someone should assess how the company is doing using these experiments
    • 01:34 – Just continue experimenting over time
  • 01:45 – Managing your marketing is more about cutting back what you’re doing
    • 02:04 – Neil doesn’t do a lot of marketing
    • 02:11 – Do one or two things at a time, once you get it right, add more
    • 02:17 – Don’t keep adding more to your plate just because
    • 02:33 – The key to managing your marketing is do less, but do it well
  • 02:45 – Two people worth mentioning that are doing these experiments well: Brian Balfour of HubSpot and CoElevate
  • 03:02 – Sean Ellis, the founder of GrowthHackers
  • 03:20 – If you don’t have a process to follow, everything will fall apart easily
  • 03:29 – Move and respond quickly
  • 03:45 – Experimenting is a team effort and requires team work
  • 03:54 – Make sure you’re annotating on your Google analytics when you are running the projects
  • 04:15 – When you’re running a campaign or project, create a list
    • 04:41 – Go after the things that are more difficult to achieve, then move to the easiest
    • 04:49 – Prioritize those in your list with the highest potential of return
  • 05:02 – That’s it for today’s episode!

3 Key Points:

  1. Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment.
  2. The key to management is not doing everything at once, but doing a few things and doing them well.
  3. Experiments and projects are a team effort; make sure everyone knows their role and is on track.

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Mar 1, 2017

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if black hat SEO still works and the advantages and disadvantages of using this practice.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Does Black Hat SEO Still Work?
  • 00:35 – PBN is also considered black hat SEO
  • 00:41 – Black hat SEO still works
  • 00:45 – Black hat SEO isn’t really for business or marketing
  • 01:07 – Neil used to do black hat SEO
    • 01:27 – “It never did last”
    • 01:37 – Black hat SEO can give you short term income, but not recommended for a client’s website
  • 01:55 – The only good thing about black hat SEO is that it can help you be more creative and adapt its concept to white hat SEO
    • 02:13 – It is not worth the time and energy
  • 02:41 – The link wheel tactic of black hat SEO described
  • 03:26 – Build your own blog network the legitimate way
  • 03:47 – If you’re just starting, you can try black hat SEO with your own website
    • 03:55 – Eric did it before for a game review website
    • 04:20 – The website was earning for some time, but then it got flagged and Eric lost his money
    • 04:36 – Watch out for your website when you’re about to get filtered by Google
  • 05:07 – Do not use black hat SEO if you want to play the good game
  • 05:15 – That’s it for today’s episode!

3 Key Points:

  1. Black hat SEO still works, but it is definitely not for business or marketing.
  2. Black hat SEO is only good for a short period of time.
  3. Do not use black hat SEO if you want to play the good game.

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Feb 28, 2017

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern
  • 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis
    • 01:11 – You can check how your activities are comparing with your competitors
    • 01:25 – The diminishing return explained
  • 01:46 – Have an on-going link building process
    • 02:00 – Use BuzzSumo to find the right people to reach out to
    • 02:09 – Use BuzzStream to keep track of the report
  • 02:30 – Your intern should focus on social media and respond to anyone who is upset in your space
    • 02:45 – They don’t have to be necessarily picking on your product
    • 02:50 – Helping out will build trust and royalty
  • 02:57 – Do reporting
    • 03:00 – Manual reporting is still a good way to do it
    • 03:12 – Use Screenflow for screencasting to make records
  • 03:38 – “Each week, have your intern talk to customers who signed up and 5 people who didn’t sign up”
    • 03:54 – Keep in touch with those people and understand their user experience
  • 04:10 – Make your intern boost Facebook posts or run basic ads using Facebook and Google
  • 04:40 – Have your intern monitor Ahrefs for bad links
    • 04:48 – The intern should update your bad links on a daily basis
  • 05:17 – That’s it for today’s episode!

3 Key Points:

  1. Having the right tasks to assign your intern will make their stay in the company worthwhile.
  2. Your intern should focus on building your online presence—this can include reaching out to customers and being more engaged online.
  3. Make your intern track growth and activities on a daily basis to see how you’re measuring up.

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Feb 27, 2017

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage
  • 00:35 – Make sure you have a great headline that emphasizes what you do
  • 00:49 – Have a call-to-action that goes with the headline
  • 01:08 – Answer objections:
    • 01:20 – People are more likely to buy and be more comfortable if you will answer their objections
    • 01:30 – Talk to people and ask about their hesitations in buying a product
    • 01:39 – Use Qualaroo to put up a quick survey
  • 01:52 – Use testimonials and case studies
  • 02:14 – Fourth is to add a benefit-driven headline
    • 02:21 – Talk to your paying customers and ask them why they bought your product
  • 03:17 – Fifth is page load speed
  • 03:46 – Think of your homepage as a funnel
    • 04:39 – “Whatever your funnel is, make sure all flows together”
  • 04:54 – Don’t forget about your pixels
    • 05:05 – Start collecting data when people visit your site
    • 05:18 – You can’t advertise effectively to your target audience without your pixels
  • 05:24 – That’s it for today’s episode!

3 Key Points:

  1. A benefit driven headline can attract a greater audience and this can turn into sales.
  2. Consider your homepage as a funnel as this is what gets the most traffic.
  3. Know your pixels to reach your targeted audience effectively.

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Feb 26, 2017

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is a PBN?
  • 00:35 – A PBN is a private blog network that can be used to make your SEO more effective
  • 01:16 – Build My Rank is one of the most popular blog networks
    • 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them
  • 01:42 – PBN still works, but is not recommended
  • 01:58 – PBN is not a good viable solution for the long-term
  • 02:08 – Focus on creating amazing sites with amazing content
  • 02:36 – ViperChill has a blog regarding the effectivity of PBNs
  • 03:21 – The typical PBNs price
  • 04:25 – Use a blog network, like SitePoint
  • 05:03 – “Try avoiding PBNs at all cost”
  • 05:24 – Instead, think about black hat and white hat SEO
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. PBN used to be effective, but Google can track websites using PBN and “de-index” them.
  2. PBN is not a good viable solution for long-term – it’s best to avoid it.
  3. Create your own blog network with valuable content that will gradually attract and build an audience.

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Feb 25, 2017

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Recruit Great Marketers
  • 00:45 – Use your website as a source of referrals or ask friends
  • 01:09 – Force the hiring concept from Hubstaff
  • 01:47 – Reach out to other sites which can help guide you
  • 02:10 – Some of the best hires are from local meetups that are marketing related
  • 03:15 – Recruiters are also an option
    • 03:33 – They bring results because of their network
  • 03:40 – Use Workable—it allows job postings to seed into different sites
    • 04:00 – Eric’s job site is SingleGrain.com/jobs
    • 04:10 – Eric can retarget the people who have visited his website
    • 04:37 – People will then go to Eric’s interview video using Spark Hire
  • 05:04 – Look at performance
    • 05:10 – Check marketers’ blogs or websites and see how they work
    • 05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs
    • 05:58 – Hire people based on tangible points
  • 06:20 – Test someone, first, by giving them part-time work to see if things will work out
  • 06:35 – There should be consistency in their work
  • 07:00 – They should go through a test or trial
    • 07:58 – Give them specific scenarios of what you will require of them
  • 08:10 – Eric and Neil are always hiring people so reach out to them
  • 08:20 – That’s it for today’s episode!

3 Key Points:

  1. Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too.
  2. Hire people based on tangible points and see if their skillsets will fit your needs.
  3. By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them.

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Feb 24, 2017

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Effective Are 301 Redirects?
  • 00:35 – A 301 redirect is you signaling that links have been moved
  • 01:03 – 2 ways to do a 301 redirect is through direct links
  • 01:26 – Eric bought a gun website and a site that was inactive
    • 01:55 – The inactive site had a hundred backlinks
    • 02:00 – The number of visitors from Google per day
    • 02:10 – Eric’s backlinks number
    • 02:36 – Eric’s site is now getting a thousand visitors a month
    • 02:50 – Took him two weeks before he started seeing the traffic
    • 03:00 – After 3 months, traffic went up to 40K a month
    • 03:10 – Eric spent $2500 for the domain
    • 03:27 – It is helpful, depending on your niche
  • 04:00 – Neil did a 301 redirect recently
    • 04:20 – The traffic is changing
    • 04:41 – Neil submitted the website to webmaster in order to crawl it
    • 04:56 – Neil changed all his internal links
    • 05:10 – Neil got a 40% boost in traffic
  • 05:20 – Use 301 for more permanent redirects and 302 for temporary
  • 05:34 – Use a redirect checker and redirect the right way
  • 05:44 – That’s it for today’s episode!

3 Key Points:

  1. Use a redirect checker to make sure you are redirecting the right way.
  2. Spending some money for the right domain can help you boost your traffic.
  3. Research before buying a website – make sure you are not wasting your money.

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Feb 23, 2017

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Build a Sellable Website
  • 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
  • 00:41 – Create value
  • 00:53 – Check FEInternational for resources on how to value your website
  • 01:06 – Look for something with repeatable and scalable traffic sources
    • 01:32 – Check acquisitions, all your traffic, and your channels
  • 01:45 – Make sure your website has clean code
    • 01:52 – Neil doesn’t buy websites with messy code
  • 02:25 – Have a clean layout and design
    • 02:35 – “Nicely designed websites convert better”
  • 02:55 – Have a clean backlink profile
    • 03:01 – Use Ahrefs or SEMrush
    • 03:12 – Check for the bad links coming in
  • 03:34 – Think long-term
    • 03:45 – Don’t do shady stuff or use shady content
    • 04:20 – Doing unethical things will it make it more difficult to sell your website
  • 04:38 – Stability of income
    • 04:45 – People check your website if there’s a potential for growth
  • 05:30 – Make sure you have a big enough market for your website
    • 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
  • 06:28 – Check FEInternational on how they value websites
  • 07:10 – Put a process in place
  • 08:00 – That’s it for today’s episode!

3 Key Points:

  1. Create a website that is valuable and nicely designed.
  2. Be in a larger niche—there’s more room for growth and increase of sales.
  3. Document your process making it easier for future buyers to work around your website.

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Feb 22, 2017

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing
  • 00:35 – First is simplicity
    • 00:43 – Great design is invisible
  • 00:57 – Second, rethink how you do product placing
    • 01:16 – Get influencers to have product placements
  • 01:42 – Third, don’t be afraid to stand-out
  • 02:26 – Fourth, avoid price wars
    • 02:34 – If you have a great product, price it as is
    • 03:06 – Apple emphasizes why their products are amazing
  • 03:09 – Fifth, have a different ecosystem
    • 03:27 – “When iTunes came out, it changed everything”
  • 04:00 – Sixth, know your audience and talk to them in their language
    • 04:08 – Apple’s ads are simplistic
    • 04:46 – Connect with the audience in a language that they can understand
  • 04:55 – Seventh, hire people to explore the best opportunities
    • 05:10 – Have the best people in your team
  • 05:45 – That’s it for today’s episode!

3 Key Points:

  1. Simplicity is everything – don’t over-decorate things.
  2. Know your product’s worth and don’t get into price wars.
  3. Have the crème de la crème in your team – do NOT settle for less.

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Feb 21, 2017

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day
  • 00:46 – Eric interviewed Nathan Chan of Foundr Magazine
    • 00:57 – Nathan got his Instagram following from 0 to 300K
    • 01:10 – Nathan used the tool, Crowdstrike
    • 01:42 – Crowdstrike looks “spammy”, but it works
    • 02:02 – After establishing legitimacy, do shout for shout
  • 02:40 – Use hashtags
  • 03:10 – Pay powerful influencers to like your photos
    • 03:23 – Your photos will start spreading
  • 03:50 – Neil Patel’s Instagram campaign explained
    • 04:30 – The campaign worked really well
  • 05:08 – It is a lot of work to get to your first 300 followers
  • 05:28 – Follow and unfollow people
  • 05:34 – Every time you upload a photo, use 30 hashtags
  • 05:53 – Post consistently
    • 06:08 – Post Instagram stories and live videos daily
  • 06:50 – Use hashtags in the comment
  • 07:07 – That’s it for today’s episode!

3 Key Points:

  1. Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies.
  2. Increasing your Instagram presence demands time and consistency.
  3. Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work.

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Feb 20, 2017

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes
  • 00:40 – Look at your reports
    • 00:50 – Avinash Kaushik has different reports on Google Analytics
    • 01:40 – You can optimize things from the results of your reports
  • 02:00 – “If you don’t have goals setup, analytics is useless”
    • 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal
    • 02:30 – Neil’s goal tracking
  • 03:20 – Hook your Google Analytics to your Google Search Console
    • 03:30 – It can save you time
    • 03:40 – You can cross check the goals that you have
    • 04:00 – It is also good for campaigns
  • 05:00 – There’s a lot of decisions that you can make by just looking at your data
  • 05:10 – “Track your bounce rate religiously”
    • 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them
  • 06:10 – Do advance segments
    • 06:20 – Segment people that behave differently in your website
    • 06:55 – Segmentation is very important
  • 07:16 – Do advance segments based on your traffic levels
  • 08:01 – Have your e-commerce tracking set up correctly
  • 08:23 – Look at multi-channels attribution
  • 08:58 – “Have the plumbing setup correctly before you move forward”
  • 00:00 – That’s it for today’s episode!

3 Key Points:

  1. Make sure you have goals you’d like to hit—analytics is useless without them.
  2. It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert.
  3. Have the plumbing setup correctly before you move forward.

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