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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Apr 10, 2017

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is Negative SEO?
  • 00:32 – Negative SEO is when someone pushes your SEO down
    • 00:43 – A good example of this is when someone builds porn or casino links to your site
  • 00:56 – It becomes negative SEO when you begin to rank lower
  • 01:03 – Negative SEO is when Google starts to filter you
  • 01:13 – Eric thinks of SEO as an over-optimization cup
    • 01:21 – Each size has a different cup size
    • 01:23 – Big sites like Amazon have bigger cups and more room for errors
    • 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties
  • 02:37 – Neil sees this happening in the aggressive industries
  • 02:46 – Some people are taking websites that have spammy links and they link them to their website
  • 03:00 – Google is improving their algorithm to fight negative SEO
  • 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool
  • 03:50 – Eric doesn’t worry about negative SEO as much as he did before
  • 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 05:14 – That’s it for today’s episode!

3 Key Points:

  1. Negative SEO pushes your ranking down—beware of people who links with negative content to your site.
  2. Consistently track and update your disavow file— this will help a lot.
  3. In the end, don’t worry too much about negative SEO as there is only so much you can do.

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Apr 9, 2017

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Maximize Your SERP Real Estate
  • 00:33 – SERP is Search Engine Results Page
  • 01:00 – Figure how you can rank zero by having proper headings
  • 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain
    • 02:08 – If you Google Marketing School, they occupy 5 results with different domains
    • 02:31 – One of Eric’s real estate clients gets more results using their social media pages
  • 03:15 – Answer questions or have a “how to” guide If you want rich snippets
  • 03:36 – In Google Search Console, you can control the links that are showing up
  • 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots
    • 05:03 – You also want to link to those internal pages
    • 05:47 – You don’t have to rank the second one as high as the first one, just high enough
  • 05:54 – Eric does reputation management for a client
    • 06:03 – Eric is building links to other high page, authority results
  • 06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 07:17 – That’s it for today’s episode!

3 Key Points:

  1. Proper headings can make ALL the difference – make sure it is relevant and works for you.
  2. How-to guides and answering questions can give you really good ranking through the snippets.
  3. Search for the top keywords and have pages link to it.

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Apr 8, 2017

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
  • 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
  • 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
  • 00:57 – Content upgrades are helpful for Eric’s conversion rate
  • 01:08 – First, try a downloadable checklist
    • 01:32 – Checklists are easy to look at and people like to get templates
  • 01:39 – Second is a cheat sheet
  • 02:02 – Third, use a tool called Designrr
    • 02:16 – Your blog post can be converted to PDF
  • 02:49 – Fourth is to give your audience something educational
  • 03:20 – Fifth is to provide an email course
    • 03:30 – If you want people to get a course, get them to subscribe to a campaign
  • 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
  • 04:42 – An alternative to webinar is to have a video launch sequence
  • 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 06:28 – That’s it for today’s episode!

3 Key Points:

  1. A content upgrade is a great opportunity to boost your conversion rate significantly.
  2. Give your audience something valuable and educational, so they can’t resist.
  3. Keep track of your audience behavior to know what type of content upgrade suits them best.

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Apr 7, 2017

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates
  • 00:44 – Eric uses retargeting and remarketing for their blog
    • 01:01 – This builds relationship and is based on the audience’s behavior
  • 01:17 – Some of Neil’s sales come from remarketing
    • 01:26 – Neil shows specific videos
  • 01:39 – You can use your explainer videos, repeatedly
    • 02:03 – Your explainer videos should answer objections and create a story
    • 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy
  • 02:44 – Eric has a “thank you” video
  • 03:11 – Fourth is to add a video to your homepage
    • 03:30 – Talk about the problems people are facing
    • 03:40 – Use the video to direct the people into your highest converting funnel
  • 04:04 – Fifth is about the book Breakthrough Advertising
  • 05:58 – Sixth, educate people through video or presentation (especially for new visitors)
  • 06:15 – Last is to do live videos
    • 06:23 – You can check the videos statistics and boost the ones that are working well
    • 06:30 – Eric shares what he does when a user visits his free consultation page
  • 07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use
  • 08:12 – That’s it for today’s episode!

3 Key Points:

  1. An effective explainer video should answer your audience’s objections and problems.
  2. Use your videos to direct people to your highest converting funnel.
  3. If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic.

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Apr 6, 2017

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create a Seamless Checkout Process
  • 00:40 – Make the checkout process as simple as possible
    • 00:49 – The more friction you cause, the more difficult it is to convert people
    • 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way
  • 01:17 – The more you get people engaged, the more they are likely to finish the checkout process
    • 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale
  • 01:58 – If you want to build a relationship, integrating a live chat is a great option
    • 02:13 – You can use Intercom
    • 02:27 – Make your pages mobile-optimized and responsive
    • 02:52 – Amazon’s checkout process
  • 03:55 – The seamless process only works if your audience knows what they’re doing
  • 04:02 – Make sure your audience understand your product and what they’re buying
  • 04:25 – Keep the users informed of each step within the process
  • 04:53 – Make the experience consistent
  • 05:05 – The speed also takes plays a part in the overall experience
  • 05:30 – Make it easy for people to go back to where they left off
  • 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Make the checkout process as easy and simple as possible.
  2. A seamless checkout process only works if your audience knows what they are doing.
  3. A consistent process creates the best experience.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Apr 5, 2017

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
  • 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click
    • 00:43 – You can use Drip and Infusionsoft
    • 01:23 – You want to create a workflow for your emails
  • 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
  • 02:21 – Third is RSS to blogs
    • 02:50 – RSS automation makes things easier for you
  • 02:54 – Fourth is to segment your list right after they opt-in
  • 03:39 – You also send manual messages to your list
    • 04:06 – Eric sends manual messages once a week and the open rate is higher
  • 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data
    • 04:59 – You can send them more customized emails, as well
  • 05:11 – From the Clearbit’s data, find companies that are more relevant to you
    • 05:22 – Reach out to them using Mixmax
    • 05:39 – Eric generated some opportunities using this technique
    • 06:06 – Do an Evergreen launch
    • 06:22 – The Jeff Walker’s sequence is also very beneficial
  • 06:35 – That’s it for today’s episode!

3 Key Points:

  1. When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
  2. Being more personal in your emails attracts more clicks.
  3. Research tried and tested email sequences to see what works best for you.

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Apr 4, 2017

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research
  • 00:35 – One is to go to Ahrefs and put in your competitor’s URL
    • 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking
  • 01:00 – Second is Google Search Console
  • 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click
  • 02:07 – In keyword searching, you always have to keep up with the trends
  • 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for
  • 02:43 – Fifth is MarketMuse
    • 03:08 – Google checks how thorough your content is
  • 03:22 – Sixth is Serpstat and you can get a deal with App Sumo
    • 03:36 – It is an in-depth keyword/SEO tool
  • 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for
  • 04:56 – That’s it for today’s episode!

3 Key Points:

  1. Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result.
  2. Be in the know in regards to what people are searching.
  3. Track if your keywords are consistently ranking and if necessary, make changes.

Leave some feedback:

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Apr 3, 2017

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
  • 00:34 – There’s been a chatbot craze since 2016
  • 00:49 – Eric explains what a chatbot is
  • 01:15 – Chatbots can understand the basic level of support
  • 01:22 – Eric shares how chatbots work in regards to marketing
  • 01:50 – The best version of chatbots
    • 02:05 – It’s not a 100% automated bot
  • 02:15 – A human element combined with chatbot is what works best
  • 02:21 – How you type within the chat can be a very meticulous process
  • 02:26 – Neil shares his experience outsourcing this to the Philippines
  • 02:37 – Have someone who can nurture the chatbot interaction
  • 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots
    • 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
    • 03:38 – At the moment, bots are still imperfect and will fail at times
    • 03:51 – Eric reads a sample chatbot message
  • 04:14 – Chatbots are not gaining traction
  • 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
  • 04:46 – Neil shares why having a more aggressive bot is better
  • 05:21 – It is still your job to convert people
  • 05:29 – Use chatbot to your advantage
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Chatbot can offer a very basic level of support which can work to your advantage.
  2. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
  3. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 2, 2017

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes
  • 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic
    • 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks
    • 00:54 – Go to the webpage to see the content
    • 00:57 – Look at the pages that rank on Google using the key terms
    • 01:07 – Then, go to your site to create content with more keywords
  • 01:23 – Use Adbeat for advertising
  • 01:29 – SpyFu is good for keyword research
  • 01:33 – Built With helps you know the technology your competitors are using
  • 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors
  • 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them
  • 02:44 – Check their lead share posts to see the content that people like and don’t like
  • 03:00 – Eric likes Ahrefs as it is similar to SEMRush
    • 03:21 – Go to the top pages section in Ahrefs
    • 03:36 – Ahref’s gap analysis tool
    • 03:58 – Ahref’s keyword difficulty tool
  • 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out
  • 04:29 – Eric uses Screaming Frog to crawl a website
  • 05:00 – Check SimilarWeb, too
  • 05:10 – That’s it for today’s episode!

3 Key Points:

  1. Utilize the online tools that are already available and ready your pockets for the paid ones.
  2. Knowing what your competitor is up helps you to stay at the top of your game.
  3. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.

Leave some feedback:

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Apr 1, 2017

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
  • 00:34 – Omniture and Google 360 are analytics tools
    • 00:44 – Omniture is from Adobe and 360 is from Google
  • 00:53 – Eric has used Omniture in the past and his friend used the premium service
    • 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
  • 01:52 – You can do a lot with Google Analytics without the paid version
  • 02:43 – Neil has used the paid version and there’s really no difference
  • 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
  • 03:15 – Omniture is almost the same as Google Analytics
  • 03:55 – Don’t use either of them and you’ll save money!
  • 04:01 – That’s it for today’s episode!

3 Key Points:

  1. Try the tool, first, before purchasing its premium version.
  2. Opt for the more efficient, but less pricey tools if you can.
  3. Beware—not all paid versions are better versions.

Leave some feedback:

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Mar 31, 2017

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
  • 00:38 – Build your audience
    • 00:56 – Figure out where your audience hangs out and deliver content consistently
  • 01:31 – Go to CrunchBase and check the people who have raised capital
    • 01:38 – Email them on how they can improve their company
    • 01:48 – It was Neil’s way to generate revenue
  • 02:09 – There are tons of sales tools now, that can help you reach out to people
    • 02:14 – One is Outreach
    • 02:30 – Yesware and Mixmax can help you personalize and schedule your content
    • 02:56 – Google now detects personalized content and tags it as unique
    • 03:03 – Personalized content is best for cold outreach
  • 03:29 – Help out your competition
    • 03:37 – They can give you their low-end deals if they’re too overwhelmed
    • 04:07 – Eric has referred deals
  • 04:19 – Use Adbeat to create PDF reports
  • 05:40 – Reach out to people who have a lot of portfolio companies
    • 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
    • 06:20 – Suggest more popular companies
    • 06:43 – This leads to more and more people knowing about your services
  • 07:00 – Guest post on sites like Entrepreneur or Forbes
    • 07:20 – Your post can generate traffic leading to a better rank on Google
  • 07:46 – Relationship stocking
    • 08:04 – The aim is to build a good relationship
    • 08:20 – Create your event and connect with people
    • 08:44 – Email Eric for his event in LA and he can add you to the list
  • 09:11 – That’s it for today’s episode!

3 Key Points:

  1. Deliver valuable content consistently to your audience.
  2. The more people see you, the more they want to work with you.
  3. Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 30, 2017

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog
  • 00:33 – When you already have an audience, put up an affiliate offer
  • 01:12 – Second, think about partner deals
    • 01:22 – Neil shares an example of a deal he can make with Eric
    • 01:40 – It is more “high end”
  • 02:02 – Third is advertising, but make sure the numbers work for you
    • 03:01 – Podcasting advertising is a bit better
  • 03:12 – Fourth is product reservices
    • 03:19 – As your blog collects emails, you can pitch them some services or products
  • 03:50 – Fifth, consulting can also drive money to your blog
    • 03:58 – Eric uses Pat Flynn as an example
  • 04:43 – Neil shares what he learned from doing his first vlog
    • 04:50 – Try unique blog sponsorship
    • 05:01 – Instead of receiving cash, you can get stuff for free
  • 05:19 – Lastly, create tools
    • 05:30 – If you have an audience, make a tool tailored towards them
    • 05:42 – Use SurveyMonkey to ask them for feedback regarding the tools they need
    • 05:53 – Go to CodePen to hire someone who can create the tool for you
    • 06:06 – You can charge recurring fees from the tools you put out there
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Consider your audience – know their needs and desires.
  2. Sponsorship comes in all forms – not just cash.
  3. Create a great partnership with other bloggers to grow your network and traffic.

Leave some feedback:

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Mar 29, 2017

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger
  • 00:34 – Key #1: Consistency
    • 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there?
    • 01:05 – The key to success is consistency which maintains that high level of engagement
  • 01:21 – Key #2: Stay ahead of the curve
    • 01:42 – Don’t just match your competition — outshine the competition
    • 02:07 – “Go above and beyond to succeed”
  • 02:12 – Key #3: Promote your content
    • 02:21 – Build relationships with your clientele
    • 02:26 – Buzzsumo will help you find people creating similar content—work together
    • 02:45 – Groove HQ has great insights into how you can promote your blog
  • 03:03 – Key #4: Do NOT rewrite your content over and over again
    • 03:20 – What will happen is one will rank well while the others won’t
  • 03:45 – Key #5: Repurpose your content
  • 04:45 – Key #6: Don’t be afraid to be the first mover
    • 05:00 – Eventually your topic will gain popularity and you will do well
    • 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster
  • 05:30 – Key #7: It is all about the process—How are you going to scale it out?
  • 06:17 – That’s it for today’s episode!

3 Key Points:

  1. Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer.
  2. Promoting your content means building relationships with viewers and other bloggers who share your space.
  3. Set up your processes as you grow—it’s your vision, after all is said and done.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Mar 28, 2017

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies
  • 00:34 – Eric shares the feedback they got from a previous episode about Twitter
  • 00:55 – Neil’s assistant told him to be more engaged on Twitter
  • 01:20 – Eric responded to the commenter on the episode
  • 01:32 – Engage with your audience on Twitter
    • 01:53 – Run Twitter ads if you think it will still work for you
  • 02:07 – Go live on Twitter using Periscope or the Twitter app
  • 02:28 – You can use Twitter to showcase your success
  • 02:32 – You can also share testimonials and ask your audience to do the same, too
    • 02:28 – It’s personalized and creates engagement
  • 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts
  • 04:10 – Being controversial creates buzz with your audience
  • 05:18 – Curate the people that you’re following
  • 05:51 – Stay consistent
    • 05:59 – Do it multiple times a day
  • 06:05 – That’s it for today’s episode!

3 Key Points:

  1. Having quality interaction on Twitter creates engagement and traffic.
  2. Do NOT be afraid to walk the line - just try doing it.
  3. Consistency is the key when it comes to keeping up the communication.

Leave some feedback:

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Mar 27, 2017

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses
  • 00:50 – Drip is Eric’s email service provider
  • 01:16 – Eric can’t live without Leadpages
  • 01:47 – Hubstaff is Eric’s team time tracking tool
  • 02:05 – Eric uses Slack with different integration tools
  • 02:24 – Zapier has also been very helpful for Eric’s team
  • 02:59 – Neil’s team uses Google Analytics and they use it daily
  • 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
  • 03:34 – Neil also uses Plus This within the Infusionsoft campaign
  • 03:45 – Neil’s team also use Ahrefs on a daily basis
  • 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
  • 04:00 – Buffer is used for social media scheduling
  • 04:32 – Eric’s team relies on Google Tag Manager
  • 05:15 – Edgar allows Eric’s team to schedule their social media posts
  • 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
  • 06:05 – Eric and Neil both use EverWebinar
  • 06:12 – PicSnippets helps Neil with his email images
  • 06:28 – Neil uses SEMrush a lot, too
  • 06:41 – Neil shares how he tracks his ranking in other countries
    • 07:23 – Google “how to search on Google UK” while in the USA
  • 07:35 – Adbeat is where you can check how well your competitors are doing with their ads
  • 08:09 – That’s it for today’s episode!

3 Key Points:

  1. Leverage the tools that make things easier and more organized for your team.
  2. Find which tools suit your needs well—you also don’t want to overcomplicate things.
  3. Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.

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Mar 26, 2017

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
  • 00:37 – YouTube advertising
    • 00:50 – You can target specific keywords using your videos on YouTube
  • 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
  • 01:28 – Run responsive ads
    • 02:02 – Google also has extended ads
  • 02:29 – Pay will increase over time, with paid advertising, because of the competition
  • 02:50 – Neil started running different variations of one ad
    • 03:15 – Neil’s cost per click is cheaper when they rotate their ads
  • 03:29 – Run retargeting ads
    • 03:50 – It will save you some money and the audience is more qualified
  • 03:59 – Utilize phone calls to find those leads
  • 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
  • 05:07 – That’s it for today’s episode!

3 Key Points:

  1. Rotate your ad as often as possible – it drives conversion.
  2. Retargeting ads can save you money and the audience may be more qualified.
  3. First, look into the ads and test them before spending more money on them.

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Mar 25, 2017

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Are LinkedIn Ads Worth It?
  • 00:43 – Make sure that you test the ads
  • 00:51 – LinkedIn ads are more expensive
  • 01:06 – Eric pushed their educational related content in LinkedIn
    • 01:25 – They tested the content that was beneficial for e-learning companies
    • 01:30 – The traffic from LinkedIn was converting
  • 01:52 – Don’t just look at CPC, but consider CPA as well
  • 02:00 – The engagement rate shown by the click-through rate is very good
  • 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters
  • 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page
  • 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible
  • 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn
  • 04:02 – When you're collecting a lead, use the authentication from LinkedIn
  • 04:29 – Track your conversion
  • 04:42 – That’s it for today’s episode!

3 Key Points:

  1. Always be sure to test your ads, first.
  2. Assess if the platform is the right place for your ad – make sure your target audience is present.
  3. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.

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Mar 24, 2017

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions
  • 00:44 – Simulcast using Wirecast and Huzza
    • 01:10 – You can hit both Facebook and Youtube at the same time
  • 01:25 – Prior to the day of the live streaming, do promos and an email blast
    • 01:35 – Let people know you’re about to live stream
    • 01:50 – The more people you let know about your live stream, the higher your viewership will be
  • 01:58 – If your video does well, go to Rev and have the video transcribed
    • 02:24 – Most people watch videos with the transcription
  • 02:57 – Take the video from the live session and repurpose it
    • 03:35 – Doing this can double your viewership
  • 03:43 – During a live interview session, get the people being interviewed to share the video with their communities
  • 04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video
  • 04:53 – That’s it for today’s episode!

3 Key Points:

  1. Simulcast your live video—try to be on every platform.
  2. Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase!
  3. Repurpose your video for other content and maximize it use.

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Mar 23, 2017

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Launch Your Info Product
  • 00:40 – “There’s a launch sequence that comes with an info product”
  • 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
  • 02:55 – Think about your traffic first before launching a product
  • 03:36 – Doing joint-ventures is also an option
    • 03:50 – A list rental works sometimes
  • 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
  • 04:27 – For online courses, use Kajabi
  • 04:40 – Infusionsoft is also an option
  • 04:55 – Frank Kern has a sequence of important emails
    • 05:10 – Map out a list of your most important emails
    • 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
  • 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion
    • 06:13 – The key metrics you need to measure
  • 06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 06:36 – Text MARKETINGSCHOOL to 33444
  • 06:44 – That’s it for today’s episode!

3 Key Points:

  1. When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
  2. Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
  3. Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

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Mar 22, 2017

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is Info Product and How Can You Create One?
  • 00:33 – Eric describes what an info product is
    • 00:57 – He learned about info products during his internship
  • 01:17 – There are nuances around info product
  • 01:25 – You can do 5 to 6-figure launches with info products if done well
  • 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
    • 01:59 – Your product must solve your audiences’ pain points
  • 02:06 – Conduct customer surveys and keep refining your product
  • 02:16 – Lean on word-of mouth marketing and keep people happy with your product
  • 02:27 – Eric describes how to create an info product
    • 02:30 – Repeat or repurpose your content to make it into an info product
    • 02:51 – You can use Quicktime or Powerpoint to stream your content
    • 03:00 – Get an idea from Udemy and Skillshare about offering a course
    • 03:17 – Make your info product concise and organized
    • 03:42 – Focus on one area and avoid overwhelming your audience
  • 03:46 – Offer your content in different formats
  • 04:11 – Create an info product with accountability
  • 04:38 – It might seem easy to create a focused info product but it takes time
  • 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
  • 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 05:34 – Text MARKETINGSCHOOL to 33444
  • 05:42 – That’s it for today’s episode!

3 Key Points:

  1. If you do your info product well, you WILL make money.
  2. Create an info product that meets a need—give the people what they want, not what you THINK they want.
  3. A good info product takes time, patience, and a lot of improvements.

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Mar 21, 2017

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola?
  • 00:33 – Outbrain and Taboola can promote your content in content delivery network
  • 00:58 – Outbrain and Taboola are viable sources of traffic
  • 01:56 – If you can make cash flow positive with advertising channels, then do them all
  • 02:10 – These days, Outbrain and Taboola cater to ad impression companies
  • 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy
    • 03:22 – Eric shares what he tends to observe from these ads
  • 03:45 – Use Adbeat to see your competitors' ad
  • 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 04:20 – Text MARKETINGSCHOOL to 33444
  • 04:33 – That’s it for today’s episode!

3 Key Points:

  1. Outbrain and Taboola still work for the right businesses.
  2. Not all ads can do good things for you brand—ads can help or hinder.
  3. If an advertising channel is cash-flow positive, use it.

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Mar 20, 2017

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get More Blog Comments
  • 00:38 – Neil shares these tips
    • 00:42 – Write in a conversational tone
    • 00:44 – Use the words “you” and “I”
    • 00:53 – Email out to your list
    • 00:56 – Share your post on social web
  • 01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you
  • 01:25 – Use plug-ins
  • 01:59 – You can build loyalty with your audience
  • 02:21 – Hire or get someone to respond for you if you’re too busy to do it
  • 02:30 – Eric shares a page that shut down blog commenting on their posts
  • 02:49 – If your blog is a controversial one, it’s good to remove the comments
  • 03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 03:15 – Text MARKETINGSCHOOL to 33444
  • 00:00 – That’s it for today’s episode!

3 Key Points:

  1. Blog commenting is one way to add a personal touch to your blog or business.
  2. Use a conversational tone in your interactions.
  3. Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics.

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Mar 19, 2017

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is it a Good Time to Start a Podcast?
  • 00:33 – Yes, because now is an inflection point for podcasts
  • 01:01 – Podcasting has helped Eric’s business grow
  • 01:22 – If the channel is popular, you should go after it
  • 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business
  • 02:14 – Podcasting takes time
  • 03:18 – Some are also hitting millions of downloads a month
  • 03:38 – Look for the unsolicited response rate
  • 04:10 – If you’re going to enter a new market, make sure you know how to attack it
  • 05:00 – Also think of a channel where you can market
  • 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 05:26 – Text MARKETINGSCHOOL to 33444
  • 00:00 – That’s it for today’s episode!

3 Key Points:

  1. If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting.
  2. If you enter a new market, make sure you learn how to attack it.
  3. Find a market that can help you leverage your podcast.

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Mar 18, 2017

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine
  • 00:38 – First is to have a process in place
  • 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to
  • 02:08 – Create link alerts for your competitor
    • 02:17 – Use Ahrefs to get access and create link alerts
    • 02:52 – It’s become more targeted
  • 02:59 – The more people who know about you and your company, the more links you get
    • 03:05 – One simple way to get links is to have an interview or podcast
    • 03:57 – Interview Valet can guarantee you a number of interviews a month
  • 04:13 – Fifth is to see the links that tend to rank well
  • 04:41 – Eric Enge of Stone Temple Consulting did a study on this
  • 04:54 – Link building is about time
    • 05:04 – Search for “broken link checker”
  • 05:40 – Link roundup link building
    • 05:45 – You have to create good content
  • 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 06:39 – Text marketingschool to 33444
  • 06:48 – That’s it for today’s episode!

3 Key Points:

  1. Having a process for everything can make life easier for you – including hiring.
  2. Make you and your company known in your niche – the bigger your reach, the more links you get.
  3. Link building is about time – the longer it is out there, the more links you will have.

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Mar 17, 2017

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms
  • 00:37 – Eric explains what a head term is and how you can rank for long tail variations
  • 00:56 – Go to Google Suggest and type the head terms you rank for
    • 01:11 – Neil tries the head term “online marketing” on Google
    • 01:25 – Take the terms related to your head terms and make corresponding content, if relevant
    • 01:45 – Type your head term and look for other variations of it
  • 02:14 – The hub and spoke model
  • 02:25 – Conversion rate optimization
  • 02:54 – Skyscrape content that is already there which is connected to your head term
    • 03:03 – Use Google Search Console and look for the keywords that help you rank
    • 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom
    • 03:32 – Look at the keywords that you’re ranking for in specific pages
  • 04:04 – Eric and Neil are giving out one free tool per week
    • 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool
    • 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly
  • 04:40 – That’s it for today’s episode!

3 Key Points:

  1. Link to subcategories under your main category—Google likes that.
  2. Sky scrape content that is already out there which is connected to your head terms.
  3. Terms that are related to your head terms can be used to create new content.

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