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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 8, 2017

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Neat SEO Tricks for 2017
  • 00:35 – First is to upgrade your post that is already doing well
    • 00:49 – Check Ahrefs and Google Search Console
    • 01:30 – Google “online marketing” and Eric is probably Top 5
  • 01:50 – Second, when you add the year on the title tag, it can generate new click throughs
  • 02:26 – Third is to buy a website
    • 02:38 – Look for keywords you’re trying to link
    • 02:40 – Reach out to the top 20 websites see who wants to sell
  • 03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic
  • 04:19 – Fifth, focus on link building to posts that are ranking 5 to 25
    • 04:39 – Build 10 links to your post to signal Google
  • 05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is”
    • 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for
  • 05:36 – Seventh: Tier 2 link building
    • 05:43 – Black hat tools explained
    • 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you”
  • 07:20 – That’s it for today’s episode!

3 Key Points:

  1. Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales.
  2. Make your post relevant to signal Google and increase search traffic.
  3. Do black hat SEO in a white hat way—it’s proven to work better.

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  • What should we talk about next? Please let us know in the comments below.
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Feb 7, 2017

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Hire an SEO Agency
  • 00:46 – Always look at referrals
    • 01:11 – A referral is the first line of offense and defense
  • 01:25 – Look at the previous work of the SEO agency
  • 01:50 – Before hiring an agency, ask them the changes they’d make to your website
    • 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
  • 02:40 – Ask the agency their process:
    • 02:48 – Each agency is different
    • 03:35 – Look at organic traffic and organic conversion
    • 04:00 – There should be alignment from the get go
  • 04:07 – Ask the agency to explain their expertise
  • 04:50 – See what tools the agency uses internally
  • 05:35 – Check for references
  • 06:15 – Ask the agency for their rankings and results for their own website
    • 06:30 – Some agencies don’t rank well
    • 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
  • 07:15 – That’s it for today’s episode!

3 Key Points:

  1. Referrals are a great way to see how the SEO agency has performed in the past.
  2. If an SEO agency can rank their own website well, chances are they can do it for you, too.
  3. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

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Feb 6, 2017

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
  • 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
    • 00:51 – Redirect all their pages to your website
  • 01:12 – Second, use the Skyscraper Technique
    • 01:19 – This was created by Brian Dean
    • 01:58 – Use BuzzSumo to find people linking to the top 3 results
    • 02:03 – Ahrefs is also useful
    • 02:23 – The Skyscraper technique takes time, but definitely works
  • 02:39 – Third, look at your on-page SEO and topical relevancy
    • 03:00 – Change your URL structure so Google can read it
  • 03:42 – Fourth, build a community
    • 03:52 – Some 6-figure earners started by building a Facebook group
    • 04:00 – Podcasts are also a good option
  • 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
  • 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
    • 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
  • 06:32 – Seventh, optimize your title tags for click through rates
    • 06:35 – Go to Google search, “search analytics”
    • 06:49 – Make your title tags more appealing
    • 06:52 – Copyblogger headline formula can give you ideas
  • 07:52 – That’s it for today’s episode!

3 Key Points:

  1. Try to make a deal with people who are not monetizing their high-ranking websites.
  2. Be patient, these strategies will take time, but they are worth the wait and will be effective.
  3. Leverage your website search console.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Feb 5, 2017

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate
  • 00:41 – First, add live chat to your web pages
  • 01:03 – Use a 2-step check-out
    • 01:12 – Name and email on the first page, then credit card details on the second
  • 01:25 – Have a countdown timer on the checkout page
    • 01:34 – Learn more about it in Conversion Excel
  • 01:47 – Offer FREE shipping
    • 02:12 – Increase the product cost to cover the free shipping fee
  • 02:26 – Your page speed matters a lot
    • 02:47 – Site speed means better user experience
  • 02:57 – Make sure your site is mobile compatible
  • 03:20 – Have reviews
    • 03:41 – Using default product descriptions will not establish your page as unique
    • 03:51 – Interlink other products to draw people to these other pages
  • 04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
  • 04:37 – Check people’s behavior on your pages
  • 05:18 – Make sure images are of high quality and videos are showing the product well
  • 05:39 – Utilize retargeting to those who consistently check you out
  • 06:18 – Run promotions
  • 06:50 – That’s it for today’s episode!

3 Key Points:

  1. Think about up selling—every product should have an upsell opportunity.
  2. The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
  3. The better the customer experience, the higher the sales.

Leave some feedback:

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Feb 4, 2017

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions
  • 00:35 – First, within your headlines, consider integrating the city
    • 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city
  • 01:13 – Second, use specific statistics and numbers
  • 02:08 – Third, copywriting is about answering objections
    • 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy
  • 02:50 – Fourth, include the person’s name inside the copy when it’s relevant
  • 03:14 – Fifth is to show vulnerability
    • 03:20 – Neil showed how he made mistakes and how he fixed them
  • 04:20 – Include all examples and calls-to-action
  • 04:50 – Seventh is storytelling
    • 04:59 – Don’t forget to innovate stories in your copy
  • 05:13 – That’s it for today’s episode!

3 Key Points:

  1. Use a person’s name and city in the title and in the copy to personalize their experience.
  2. Vulnerability helps people to relate to you and this can develop trust with your customers.
  3. Storytelling is a great way to hook people and draw them in.

Leave some feedback:

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Feb 3, 2017

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017
  • 00:35 – First, check out Russell Brunson’s ClickFunnels
    • 00:56 – Soon, more and more businesses are going to do funnels
  • 01:19 – Second, website personalization
    • 01:21 – Hubspot provides you these options to personalize
  • 01:53 – Third, try micro-retargeting
    • 02:41 – Connect Leads can help you segment your Facebook retargeting
  • 03:30 – Fourth, branding
    • 04:05 – Gary Vaynerchuk is really gaining traffic
    • 04:43 – Branding creates more business opportunities in the long run
    • 04:53 – Google Trends can tell you a brand’s information
  • 05:13 – Fifth, chat is becoming a great marketing tool
  • 06:14 – Sixth, work on your notifications
  • 07:08 – Seventh is content upgrading
    • 07:27 – Find a piece where a tweak is needed and upgrade it
  • 08:08 – That’s it for today’s episode!

3 Key Points:

  1. More and more businesses are turning to sales funnels.
  2. For a long term solution—working on your branding to create more business opportunities in the future.
  3. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people.

Leave some feedback:

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Feb 2, 2017

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is Twitter Still Worth Using?
  • 00:35 – Eric doesn’t use Twitter to engage with people
  • 00:46 – Eric searches Twitter to find out what people are looking for on this platform
  • 01:00 – Eric follows venture capitalists, founders, and SEOs
  • 01:11 – Twitbot’s integration is useful for Eric to read news later
  • 02:00 – “I wouldn’t use Twitter. It’s dead.”
  • 02:27 – Neil’s number of followers is much bigger than the traffic he’s getting
  • 02:47 – Neil’s Facebook traffic is 244K from his fan page
  • 03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook
  • 04:43 – Twitter is a waste of time to generate traffic
  • 04:51 – Twitter is still relevant for content ideas
  • 05:00 – You can now livestream for your Twitter app
  • 05:28 – “Facebook is crushing everyone now with Instagram and Facebook live”
  • 05:39 – That’s it for today’s episode!

3 Key Points:

  1. Twitter still has its benefits and one of them is their search feature.
  2. Twitter is NOT the most advantageous platform to generate traffic—Facebook is.
  3. Facebook is crushing everyone with Instagram and Facebook live.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Feb 1, 2017

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media
  • 00:35 – First, go LIVE
    • 00:47 – Instagram and Facebook are giving more priority to those who are live
  • 00:55 – Second, repost content that did well after a month of posting
    • 01:12 – Neil just reposted content and is doing well
  • 01:30 – Third, Tag the people in your post
    • 01:49 – Hashtagify can help you find the top hashtags on Instagram
  • 02:05 – Fourth, build a community
    • 02:18 – Interact and engage with people
  • 02:35 – Fifth, make sure you’re scheduling at the right time
  • 02:52 – Sixth, target the right audience
    • 03:20 – Create a fan page in Facebook to know where your audience is coming from
    • 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience
  • 04:20 – Lastly, have a great headline
    • 04:43 – Go to Copyblogger and check their headlines’ post
    • 04:48 – Check your competitors' headlines on BuzzSumo
  • 05:18 – That’s it for today’s episode!

3 Key Points:

  1. Optimize your posts for a maximum reach.
  2. Interact and engage with people—frequently check your messages and reply to them.
  3. Targeting the right audience can increase your engagement.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 31, 2017

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions when their own businesses were struggling and how an outsider’s perspective can make all the difference in saving your business.

Time Stamped Show Notes:

  • 00:30 – Today’s topic: What Should You Do When Your Business Stops Growing?
  • 00:45 – First, look at your analytics and numbers and see what’s going on
    • 00:53 – Are you losing traffic? Assess, then look at the actions you should take
    • 02:00 – Do your due diligence, don’t necessarily give up
  • 02:20 – Look at other businesses and see how they are growing, learn from them
  • 03:37 – Sometimes you’re too close minded about your processes
    • 04:00 – Neil shares an example from his own personal experience
    • 04:14 – One small change like changing URL structure, does make the difference to growing your traffic
    • 05:17 – The solution isn’t necessarily in your head, step back, and try to look at it form an objective perspective
  • 05:30 – Network with others, be transparent with what’s happening, and you might get the RIGHT feedback and ideas that are worth trying out and will HIT that problem
  • 06:14 – Just because you’re an expert in your space, doesn’t mean you know how to grow your own business
  • 06:36 – Sometimes you’re too close to your own business to see what needs changing
  • 06:45 – Pay contractors and find consultants, or go to networking events
  • 07:40 – Eric shares his struggle with finding lead sources; check out Nathan Latka's podcast He Bought a $150k/mo Agency for $2 with Eric Siu

    • 08:21 – Joining Entrepreneurs' Organization helped Eric find out what he needed to do to save his company—the peer group helped him learn from their experiences
    • 09:16 – If he didn’t have help from this particular peer group, he’d be left Googling for solutions
  • 09:45 – Network at conferences!
  • 09:55 – At the end of the day, you’re dealing with humans and you need that connection
  • 10:30 – That’s it for today’s episode!

3 Key Points:

  1. If you feel like your business is struggling, ASSESS your analytics and numbers to find out what’s going on BEFORE you take action.
  2. Get an outsider’s perspective and help even IF you’re an expert at what you do—sometimes you’re just too close to the situation.
  3. ENGAGE and NETWORK—at the end of the day, you’re dealing with humans and you need that community to help you out.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 30, 2017

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign?
  • 00:58 – Have specific goals, objectives, and have a timeline
  • 01:05 – Set your smart goal, initially
  • 01:18 – Have the right mindset
  • 01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down
    • 02:06 – Neil had spent on branding, but it wasn’t generating money
    • 02:30 – After 6 years, Neil is now getting a big ROI from branding
    • 03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months
  • 04:05 – Marketing requires reiteration
  • 04:30 – The traction of YouTube ads
  • 05:25 – Always put a timeline on whatever you’re doing
  • 06:00 – That’s it for today’s episode!

3 Key Points:

  1. Just because something isn’t working right now, doesn’t mean it won’t work in the future.
  2. Setting a timeline for your marketing campaign makes you more productive and can save you some money.
  3. Have specific goals and objectives to guide you.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 29, 2017

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral
  • 01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.”
  • 01:15 – Having a styling guide will help you to be consistent
    • 01:47 – Check Dribbble to get ideas from different portfolios
    • 01:58 – Intercom is consistent in having a good-looking design
  • 02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well”
  • 02:35 – Make sure the text is legible and dark in color for easier reading
    • 02:49 – “Text impacts conversion more than anything else”
  • 02:58 – “Make the design fall with the message you’re trying to create”
  • 03:38 – Use call-to-actions throughout the design
  • 03:53 – Make sure you are also answering objections
  • 04:46 – “Your landing page should be one cohesive story”
  • 05:05 – When you’re designing a page, your website should be responsive
    • 05:25 – Make sure that it works on different browsers and devices
  • 05:38 – Land-book has good examples of different landing pages
  • 06:05 – Swiped has different ideas worth checking out
  • 06:13 – Great design should be invisible and should be sitting in the background
  • 06:31 – “Make sure the design elements you use on different device types are more relevant”
  • 07:27 – That’s it for today’s episode!

3 Key Points:

  1. A simple and great design is invisible and therefore, converts into sales.
  2. Make sure the design is not hurting or taking away from the message.
  3. The design should be tailored specifically to each device for the users to have that unique experience.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 28, 2017

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating?
  • 00:40 – “Behind the scenes” videos are always a way to get people watching
  • 01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers
  • 01:20 – Third, try to do an interview—perhaps an impromptu interview
  • 01:30 – With Facebook live, you can also invite others to join your live stream
  • 01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him
    • 01:52 – Make sure it is general advice related to your audience, that will really help them
  • 02:15 – Fifth, do a product or service demo
    • 02:35 – Think of the value first
  • 02:45 – Sixth, share personal stuff that isn’t always positive
    • 03:21 – People can relate to it and learn from it
  • 03:42 – Seventh, treat your live stream as a webinar
    • 03:48 – Use Wirecast to simultaneously be online on several online platforms
    • 04:43 – Just be careful in showing recorded videos live because some people may not like that
  • 05:03 – That’s it for today’s episode!

3 Key Points:

  1. Be more open and transparent – it builds trust and goodwill with your viewers.
  2. People love “behind the scenes” videos and appreciate seeing the whole picture of your experience.
  3. Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 27, 2017

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Started with Affiliate Marketing
  • 00:35 – Affiliate marketing is performance marketing
  • 01:10 – The commission will depend on the industry and products
  • 01:39 – Affiliate marketing is getting other marketers to push your product
  • 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov
  • 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer
    • 02:52 – You can also do paid advertising
    • 03:05 – Cheap traffic sources are Facebook and Pinterest
  • 03:26 – LeadDyno and Getambassador are great tools
  • 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate
  • 04:25 – Go to any popular affiliate network and see what offers convert the best
  • 04:52 – If your conversions are not done right, you’re not going to have any revenue
  • 05:24 – In Clickbanks,their metrics helps you guide your conversion
  • 05:48 – Credit Karma tells you the credit score
  • 06:00 – TPG or The Points Guy is doing affiliate marketing really well
  • 06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term
    • 06:34 – Look for long-term legitimate companies and not shady ones
  • 06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links
  • 07:20 – That’s it for today’s episode!

3 Key Points:

  1. Affiliate marketing is performance marketing.
  2. Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand.
  3. Get your conversions right—do the work to understand everything you can about affiliate marketing.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 26, 2017

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week?
  • 00:39 – Neil was using Quick Sprout, just once a week
  • 01:38 – You want to produce something that stands out and makes people want to link
  • 01:49 – First, figure out who are you targeting and how you can help them
  • 02:10 – Second, who are your ideal customers?
  • 02:55 – Your content should be very specific
  • 03:25 – Companies are looking at more detailed metrics
  • 03:42 – Blogs should be actionable and thorough
  • 04:00 – Groove HQ is a good example of a growing blog
  • 05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google
  • 05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness
  • 06:10 – That’s it for today’s episode!

3 Key Points:

  1. Produce a blog post that stands out and that people want to share through linking.
  2. Know your target and ideal customers and provide content that is helpful to them.
  3. The KEY is to be relevant towards the right people.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Jan 25, 2017

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Sales and Marketing to Work Together
  • 00:48 – Get both teams together to brainstorm great content and blog post ideas
  • 01:07 – Objections can also be answered and conversion rates can go up
  • 01:14 – Collaboration is key and people like to work together
  • 01:35 – “Most sales organizations are data driven”
  • 02:15 – Automate as much as possible
  • 02:19 – Improve and keep adjusting the funnel
  • 02:40 – Analyze the presentation and be analytical
  • 03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more
  • 03:25 – Use Amplemarket on Slack to see the individuals or leads that are coming in
  • 03:43 – Use Clearbit to plug in all your leads and have your sales team crystalize your leads
    • 03:54 – Consider this as your Inbound SDR (Sales Development Rep)
  • 04:08 – You can use InsideSales that integrates with Salesforce so that you can call people back within 5 minutes
  • 04:27 – Have a monthly talk or evaluation about which platform works best
  • 04:50 – Have a marketing automation tool like InfusionSoft, Marketo and HubSpot to understand your customer’s experience
  • 05:33 – Teams working together gets easier as you do it
  • 05:40 – Have a process that works long-term
  • 05:45 – That’s it for today’s episode!

3 Key Points:

  1. Make room for your teams to collaborate—that exchange of ideas can lead to great content.
  2. Take advantage of the online tools that help create a smoother workflow.
  3. Working together gets easier the more you do it, so integrate a process that works long-term.

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Jan 24, 2017

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Ideal URL Structure for SEO
  • 01:00 – Usual structure of a webpage explained
  • 01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it
  • 01:55 – For example: NeilPatel.com/makeup/allthemakeup
  • 02:10 – The categories tell Google the topical relevancy
  • 02:30 – Neil’s current URL structure
    • 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under
  • 02:56 – Neil’s blog posts don’t rank as well as his guide
  • 03:30 – URL should NOT be taken for granted
  • 03:45 – Neil shares what he learned from his searches
  • 03:52 – Less than 6% of results on page one of results have a messy URL
  • 04:20 – Cut out sub folders if they’re not necessary
  • 05:05 – Keep URL structures clean and use subfolders—subdomains don’t rank as well as subfolders
  • 05:16 – The debate SEOs are having about Quora
  • 05:39 – That’s it for today’s episode!

3 Key Points:

  1. URLs should NOT be taken for granted—It plays a big role with your organic traffic.
  2. The more titles and categories, the more difficult for Google to crawl your URL and website.
  3. Keep URL structures clean and use subfolders. Subdomains don’t rank as well as subfolders.

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Jan 23, 2017

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy and how checking your competitors’ work can help you climb to a better rank.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How Topical Relevancy Can Boost Your Ranking
  • 00:34 – Topical relevancy allows the small guys to compete with the big guys
    • 00:49 – Neil explains how Google ranks websites according to SEO relevancy
  • 01:16 – SingleGrain ranks for marketing related keywords
    • 01:43 – Google can’t seem to find the right keywords for Growth Everywhere which describes the stories of entrepreneurs
  • 02:20 – It is important to have strong topical relevancy when starting your website
  • 03:03 – Focus on a specific topic
  • 03:35 – Being the best on one topic is what topical relevancy is about
  • 04:20 – Marketmuse suggests all the phrases and terms that you should be using with your website if you want to be topically relevant
  • 04:39 – Check similar websites in your space using SEMrush and Ahrefs Tool
  • 04:55 – FamousBirthdays.com is about celebrity birthdays, is focused on just one topic, and drives millions of visitors
  • 05:10 – “Always look at your competition”
  • 05:25 – That’s it for today’s episode!

3 Key Points:

  1. Google will most likely rank a website that is SEO focused higher than the one that is marketing focused.
  2. Focus on a specific topic—being the best on one topic is what topical relevancy is all about.
  3. Always look at your competition—check the topics they are using and monitor their ranking.

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Jan 22, 2017

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How to Reduce Your Bounce Rate
  • 00:33 – Bounce rate is when someone leaves your site right away
  • 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page”
  • 00:47 – A rising bounce rate is a sign that you have a boring homepage
  • 01:16 – First, have a good design that keep people in your website
  • 02:03 – Removing your pop-ups can decrease your bounce rate
    • 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups
    • 02:48 – You might need to check if it works for you
  • 03:10 – A slow website can’t keep people
  • 03:38 – Create a journey for people
    • 03:55 – An example of a journey
  • 04:37 – Have the RIGHT offers
    • 04:51 – Use ConvertFlow to show different offers when your visitor comes back
  • 05:28 – Simple readability is also very important
    • 05:32 – Eric’s blog Single Grain is a good example of this
  • 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages”
    • 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers
  • 06:18 - That’s it for today’s episode!

3 Key Points:

  1. A great design creates that experience for viewers, causing them to stick around.
  2. Create a journey for your visitors—engaging them throughout and around your website.
  3. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales.

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Jan 21, 2017

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Which Social Media Metrics Actually Matter?
  • 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post
    • 1:03 – Engagement rate is how effective your post is in social media
    • 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube
  • 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy
    • 1:40 – Engagement is not about the number of fans, but how they respond to your posts
    • 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged
  • 2:15 – Another tracking metric is the ROI
    • 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing
  • 2:31 – Funding campaigns in social media marketing for ROI can really be profitable
  • 2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik
    • 3:07 – Avinash has posts about the engagement rate and how to measure it
  • 3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer
  • 4:03 – Social media marketing metrics is different in different times of your business
  • 4:35 – Set a target growth rate week over week, then adjust targets quarterly
  • 4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you
  • 5:14 – Engagement and ROI are the two main metrics
  • 5:18 – That’s it for today’s episode

3 Key Points:

  1. The two main metrics to focus on in social media is the engagement rate and ROI.
  2. Social media marketing can really be profitable, as long you do it right.
  3. Set your own growth rate and work to achieve it—adjust the rate as your business changes over time.

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Jan 20, 2017

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count. 

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How to Write a Killer Blog Post
  • 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers
  • 01:15 – Think of blogging as a presentation or a classroom lecture
    • 01:33 – Engage with your readers
    • 01:46 – Start with a conversation
    • 01:57 – Neil shares a sample conversation in a blogpost
  • 03:08 – Use sub-headers or bullets to keep things organized
    • 03:45 – Eric shares an example that can get readers hooked
  • 04:08 – Add media to your blog post
  • 04:50 – Have a conclusion heading
  • 05:22 – All claims should be backed up by case study or research links
    • 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily
  • 07:07 – Make your blog readable
    • 07:17 – Design should be responsive and text should be clear
    • 08:20 – Neil Patel’s Quicksprout
    • 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website
    • 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger
  • 09:20 - That’s it for today’s episode!

3 Key Points:

  1. Blog posts are not just about the text—a catchy photo or video can entice people to read it.
  2. Simple, but powerful—overly decorated posts can easily turn off the reader.
  3. Read a lot and a variety or written work as this feeds your creative inspiration.

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Jan 19, 2017

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions!

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video
  • 00:39 – In 2020, most content will be in video
  • 00:46 – Live videos have become popular and the number of viewers have doubled
  • 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate
  • 01:28 – First, try to make your video like a story
    • 01:45 – Think about yourself watching a movie
    • 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos”
  • 02:30 – Start with a video transcription or caption
    • 02:43 – Rev has the ability to create video captions for you
  • 03:15 – Have an engaging introduction
    • 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price
    • 04:03 – People switch camera angles to keep people engaged
    • 04:29 – Ask people questions
    • 04:54 – In Facebook video, you can check the number of people that are engaging
  • 05:18 – You need good editing!
    • 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer
  • 06:15 – Talk slowly in your videos
  • 06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application
  • 07:30 - That’s it for today’s episode!

3 Key Points:

  1. In 2020, most content will be in video form—therefore, familiarize yourself with this tool.
  2. Telling a story with an engaging intro and transcript in your video will help your audience connect with you.
  3. Use as many social media platforms as you can to BOOST your engagement and conversion rate.

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Jan 18, 2017

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today
  • 00:36 – First, write a great headline
  • 01:08 – Warren Buffett tells his CEOs to always protect their brand
    • 01:22 – Branding is everything and just one mistake could ruin everything
  • 01:43 – Third, tell a story
    • 01:45 – Stories or advertorials drive people and evokes their emotions
  • 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known
    • 02:48 – The Rule of Seven explained
  • 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout:
    • 03:41 – The “first mover advantage”
  • 04:18 – Sixth is from Don’t Make Me Think by Steve Krug:
    • 04:27 – “Think about the user—simplicity is the ultimate sophistication”
    • 05:00 – Keep marketing campaigns simple
    • 05:10 – “The simpler your pitch, the better off you are”
  • 05:16 – Seventh, urgency plays a big role
    • 05:51 – The sense of urgency compels people to take action
  • 06:15 - That’s it for today’s episode!

3 Key Points:

  1. In whatever decision you make, you MUST protect your brand.
  2. Be consistent in advertising and remember the rule of seven.
  3. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.

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Jan 17, 2017

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog
  • 00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site
  • 01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?)
  • 01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up
    • 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list
  • 02:55 – Third, make sure you have a list or campaign that specifically targets your customers
    • 03:34 – Map out the life cycle of your customers
  • 03:44 – Fourth, when someone joins your email list, try buying them in or signing them up
  • 04:25 – Fifth is lead scoring
  • 05:33 – Sixth, make your opt-in relevant to your service
  • 06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd
  • 07:40 - That’s it for today’s episode!

3 Key Points:

  1. Marketing automation is how you market and send messages to people according to their behavior on your site
  2. Map out the life cycle of your subscribers.
  3. Make your opt-in relevant to your service to increase traffic and sales.

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Jan 16, 2017

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: 7 Steps for Running a Successful Webinar
  • 00:45 – Masterminds and enterprise companies use webinars to try and convert people
  • 00:55 – In a webinar, you are educating and building a relationship with your viewers
  • 01:12 – First, have an email reminder
    • 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember”
    • 01:30 – Set email reminders ahead of time
  • 01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes
    • 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate can go up to 60%
    • 02:38 – Neil uses EverWebinar
  • 02:45 – Third, use paid traffic to drive more people
    • 03:19 – Use it to amplify what you’re doing in your webinar
    • 03:35 – Neil records his webinar ahead of time and it’s a high value production
  • 03:50 – Fourth, use a software called TurboDial which can connect to a lot of webinar solutions
    • 04:10 – For the people who don’t take action, TurboDial will send them a text message the next day
  • 04:57 – Have some kind of marketing automation set up
  • 05:28 – If people don’t show up, it means no conversion
  • 05:45 – Sixth, integrate webinar software with Twilio
  • 06:22 – Seventh, add value to the individual before your pitch
  • 07:24 - That’s it for today’s episode!

3 Key Points:

  1. Masterminds and enterprise companies use webinar to try and convert people to buy.
  2. Just because someone registered does NOT mean that they are going to show up—use texts and emails as reminders.
  3. First and foremost, ADD VALUE to people—remember that they dedicated a part of day for you.

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Jan 15, 2017

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How to Create Content that People Actually Search For
  • 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month
    • 01:10 – Jason gets asked on Quora and he answers the questions in his blog
    • 01:30 – Check Saastr/Quora to know how Jason does it
  • 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research
  • 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic
    • 03:15 – You hire a team for a reason
  • 03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog
    • 04:29 – Neil checks Jason Lemkin’s website visitor count
    • 05:08 – Use Market Muse to upgrade your content
  • 05:29 – Google is looking for topic relevance
  • 05:40 – Look at your search feature
    • 05:55 – A chat feature like Intercom helps you to see what people are searching
    • 06:05 – Survey your audience and check your top performing posts
  • 06:30 – “Creating cornerstone pieces of content is what generates the most traffic”
    • 07:12 – Wikipedia is a good example
    • 07:40 – Don’t just create content, creates amazing cornerstone pieces of content
  • 08:05 – Eric shares why OkCupid's blog stands out
    • 08:28 – Think about a unique spin that can make you stand out
  • 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M
  • 09:52 - That’s it for today’s episode!

3 Key Points:

  1. Use your TEAM – brainstorm how to make great content that attracts viewers.
  2. Creating cornerstone pieces of content is what generates the most traffic.
  3. Think about a unique spin that can make you stand out.

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