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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 2
Mar 30, 2017

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog
  • 00:33 – When you already have an audience, put up an affiliate offer
  • 01:12 – Second, think about partner deals
    • 01:22 – Neil shares an example of a deal he can make with Eric
    • 01:40 – It is more “high end”
  • 02:02 – Third is advertising, but make sure the numbers work for you
    • 03:01 – Podcasting advertising is a bit better
  • 03:12 – Fourth is product reservices
    • 03:19 – As your blog collects emails, you can pitch them some services or products
  • 03:50 – Fifth, consulting can also drive money to your blog
    • 03:58 – Eric uses Pat Flynn as an example
  • 04:43 – Neil shares what he learned from doing his first vlog
    • 04:50 – Try unique blog sponsorship
    • 05:01 – Instead of receiving cash, you can get stuff for free
  • 05:19 – Lastly, create tools
    • 05:30 – If you have an audience, make a tool tailored towards them
    • 05:42 – Use SurveyMonkey to ask them for feedback regarding the tools they need
    • 05:53 – Go to CodePen to hire someone who can create the tool for you
    • 06:06 – You can charge recurring fees from the tools you put out there
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Consider your audience – know their needs and desires.
  2. Sponsorship comes in all forms – not just cash.
  3. Create a great partnership with other bloggers to grow your network and traffic.

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Mar 29, 2017

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger
  • 00:34 – Key #1: Consistency
    • 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there?
    • 01:05 – The key to success is consistency which maintains that high level of engagement
  • 01:21 – Key #2: Stay ahead of the curve
    • 01:42 – Don’t just match your competition — outshine the competition
    • 02:07 – “Go above and beyond to succeed”
  • 02:12 – Key #3: Promote your content
    • 02:21 – Build relationships with your clientele
    • 02:26 – Buzzsumo will help you find people creating similar content—work together
    • 02:45 – Groove HQ has great insights into how you can promote your blog
  • 03:03 – Key #4: Do NOT rewrite your content over and over again
    • 03:20 – What will happen is one will rank well while the others won’t
  • 03:45 – Key #5: Repurpose your content
  • 04:45 – Key #6: Don’t be afraid to be the first mover
    • 05:00 – Eventually your topic will gain popularity and you will do well
    • 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster
  • 05:30 – Key #7: It is all about the process—How are you going to scale it out?
  • 06:17 – That’s it for today’s episode!

3 Key Points:

  1. Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer.
  2. Promoting your content means building relationships with viewers and other bloggers who share your space.
  3. Set up your processes as you grow—it’s your vision, after all is said and done.

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Mar 28, 2017

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies
  • 00:34 – Eric shares the feedback they got from a previous episode about Twitter
  • 00:55 – Neil’s assistant told him to be more engaged on Twitter
  • 01:20 – Eric responded to the commenter on the episode
  • 01:32 – Engage with your audience on Twitter
    • 01:53 – Run Twitter ads if you think it will still work for you
  • 02:07 – Go live on Twitter using Periscope or the Twitter app
  • 02:28 – You can use Twitter to showcase your success
  • 02:32 – You can also share testimonials and ask your audience to do the same, too
    • 02:28 – It’s personalized and creates engagement
  • 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts
  • 04:10 – Being controversial creates buzz with your audience
  • 05:18 – Curate the people that you’re following
  • 05:51 – Stay consistent
    • 05:59 – Do it multiple times a day
  • 06:05 – That’s it for today’s episode!

3 Key Points:

  1. Having quality interaction on Twitter creates engagement and traffic.
  2. Do NOT be afraid to walk the line - just try doing it.
  3. Consistency is the key when it comes to keeping up the communication.

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Mar 27, 2017

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses
  • 00:50 – Drip is Eric’s email service provider
  • 01:16 – Eric can’t live without Leadpages
  • 01:47 – Hubstaff is Eric’s team time tracking tool
  • 02:05 – Eric uses Slack with different integration tools
  • 02:24 – Zapier has also been very helpful for Eric’s team
  • 02:59 – Neil’s team uses Google Analytics and they use it daily
  • 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
  • 03:34 – Neil also uses Plus This within the Infusionsoft campaign
  • 03:45 – Neil’s team also use Ahrefs on a daily basis
  • 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
  • 04:00 – Buffer is used for social media scheduling
  • 04:32 – Eric’s team relies on Google Tag Manager
  • 05:15 – Edgar allows Eric’s team to schedule their social media posts
  • 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
  • 06:05 – Eric and Neil both use EverWebinar
  • 06:12 – PicSnippets helps Neil with his email images
  • 06:28 – Neil uses SEMrush a lot, too
  • 06:41 – Neil shares how he tracks his ranking in other countries
    • 07:23 – Google “how to search on Google UK” while in the USA
  • 07:35 – Adbeat is where you can check how well your competitors are doing with their ads
  • 08:09 – That’s it for today’s episode!

3 Key Points:

  1. Leverage the tools that make things easier and more organized for your team.
  2. Find which tools suit your needs well—you also don’t want to overcomplicate things.
  3. Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.

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Mar 26, 2017

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
  • 00:37 – YouTube advertising
    • 00:50 – You can target specific keywords using your videos on YouTube
  • 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
  • 01:28 – Run responsive ads
    • 02:02 – Google also has extended ads
  • 02:29 – Pay will increase over time, with paid advertising, because of the competition
  • 02:50 – Neil started running different variations of one ad
    • 03:15 – Neil’s cost per click is cheaper when they rotate their ads
  • 03:29 – Run retargeting ads
    • 03:50 – It will save you some money and the audience is more qualified
  • 03:59 – Utilize phone calls to find those leads
  • 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
  • 05:07 – That’s it for today’s episode!

3 Key Points:

  1. Rotate your ad as often as possible – it drives conversion.
  2. Retargeting ads can save you money and the audience may be more qualified.
  3. First, look into the ads and test them before spending more money on them.

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Mar 25, 2017

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Are LinkedIn Ads Worth It?
  • 00:43 – Make sure that you test the ads
  • 00:51 – LinkedIn ads are more expensive
  • 01:06 – Eric pushed their educational related content in LinkedIn
    • 01:25 – They tested the content that was beneficial for e-learning companies
    • 01:30 – The traffic from LinkedIn was converting
  • 01:52 – Don’t just look at CPC, but consider CPA as well
  • 02:00 – The engagement rate shown by the click-through rate is very good
  • 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters
  • 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page
  • 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible
  • 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn
  • 04:02 – When you're collecting a lead, use the authentication from LinkedIn
  • 04:29 – Track your conversion
  • 04:42 – That’s it for today’s episode!

3 Key Points:

  1. Always be sure to test your ads, first.
  2. Assess if the platform is the right place for your ad – make sure your target audience is present.
  3. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.

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Mar 24, 2017

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions
  • 00:44 – Simulcast using Wirecast and Huzza
    • 01:10 – You can hit both Facebook and Youtube at the same time
  • 01:25 – Prior to the day of the live streaming, do promos and an email blast
    • 01:35 – Let people know you’re about to live stream
    • 01:50 – The more people you let know about your live stream, the higher your viewership will be
  • 01:58 – If your video does well, go to Rev and have the video transcribed
    • 02:24 – Most people watch videos with the transcription
  • 02:57 – Take the video from the live session and repurpose it
    • 03:35 – Doing this can double your viewership
  • 03:43 – During a live interview session, get the people being interviewed to share the video with their communities
  • 04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video
  • 04:53 – That’s it for today’s episode!

3 Key Points:

  1. Simulcast your live video—try to be on every platform.
  2. Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase!
  3. Repurpose your video for other content and maximize it use.

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Mar 23, 2017

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Launch Your Info Product
  • 00:40 – “There’s a launch sequence that comes with an info product”
  • 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
  • 02:55 – Think about your traffic first before launching a product
  • 03:36 – Doing joint-ventures is also an option
    • 03:50 – A list rental works sometimes
  • 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
  • 04:27 – For online courses, use Kajabi
  • 04:40 – Infusionsoft is also an option
  • 04:55 – Frank Kern has a sequence of important emails
    • 05:10 – Map out a list of your most important emails
    • 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
  • 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion
    • 06:13 – The key metrics you need to measure
  • 06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 06:36 – Text MARKETINGSCHOOL to 33444
  • 06:44 – That’s it for today’s episode!

3 Key Points:

  1. When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
  2. Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
  3. Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

Leave some feedback:

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Mar 22, 2017

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is Info Product and How Can You Create One?
  • 00:33 – Eric describes what an info product is
    • 00:57 – He learned about info products during his internship
  • 01:17 – There are nuances around info product
  • 01:25 – You can do 5 to 6-figure launches with info products if done well
  • 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
    • 01:59 – Your product must solve your audiences’ pain points
  • 02:06 – Conduct customer surveys and keep refining your product
  • 02:16 – Lean on word-of mouth marketing and keep people happy with your product
  • 02:27 – Eric describes how to create an info product
    • 02:30 – Repeat or repurpose your content to make it into an info product
    • 02:51 – You can use Quicktime or Powerpoint to stream your content
    • 03:00 – Get an idea from Udemy and Skillshare about offering a course
    • 03:17 – Make your info product concise and organized
    • 03:42 – Focus on one area and avoid overwhelming your audience
  • 03:46 – Offer your content in different formats
  • 04:11 – Create an info product with accountability
  • 04:38 – It might seem easy to create a focused info product but it takes time
  • 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
  • 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 05:34 – Text MARKETINGSCHOOL to 33444
  • 05:42 – That’s it for today’s episode!

3 Key Points:

  1. If you do your info product well, you WILL make money.
  2. Create an info product that meets a need—give the people what they want, not what you THINK they want.
  3. A good info product takes time, patience, and a lot of improvements.

Leave some feedback:

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  • Did you enjoy this episode? If so, please leave a short review.

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Mar 21, 2017

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola?
  • 00:33 – Outbrain and Taboola can promote your content in content delivery network
  • 00:58 – Outbrain and Taboola are viable sources of traffic
  • 01:56 – If you can make cash flow positive with advertising channels, then do them all
  • 02:10 – These days, Outbrain and Taboola cater to ad impression companies
  • 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy
    • 03:22 – Eric shares what he tends to observe from these ads
  • 03:45 – Use Adbeat to see your competitors' ad
  • 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 04:20 – Text MARKETINGSCHOOL to 33444
  • 04:33 – That’s it for today’s episode!

3 Key Points:

  1. Outbrain and Taboola still work for the right businesses.
  2. Not all ads can do good things for you brand—ads can help or hinder.
  3. If an advertising channel is cash-flow positive, use it.

Leave some feedback:

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Mar 20, 2017

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get More Blog Comments
  • 00:38 – Neil shares these tips
    • 00:42 – Write in a conversational tone
    • 00:44 – Use the words “you” and “I”
    • 00:53 – Email out to your list
    • 00:56 – Share your post on social web
  • 01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you
  • 01:25 – Use plug-ins
  • 01:59 – You can build loyalty with your audience
  • 02:21 – Hire or get someone to respond for you if you’re too busy to do it
  • 02:30 – Eric shares a page that shut down blog commenting on their posts
  • 02:49 – If your blog is a controversial one, it’s good to remove the comments
  • 03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 03:15 – Text MARKETINGSCHOOL to 33444
  • 00:00 – That’s it for today’s episode!

3 Key Points:

  1. Blog commenting is one way to add a personal touch to your blog or business.
  2. Use a conversational tone in your interactions.
  3. Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Mar 19, 2017

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is it a Good Time to Start a Podcast?
  • 00:33 – Yes, because now is an inflection point for podcasts
  • 01:01 – Podcasting has helped Eric’s business grow
  • 01:22 – If the channel is popular, you should go after it
  • 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business
  • 02:14 – Podcasting takes time
  • 03:18 – Some are also hitting millions of downloads a month
  • 03:38 – Look for the unsolicited response rate
  • 04:10 – If you’re going to enter a new market, make sure you know how to attack it
  • 05:00 – Also think of a channel where you can market
  • 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 05:26 – Text MARKETINGSCHOOL to 33444
  • 00:00 – That’s it for today’s episode!

3 Key Points:

  1. If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting.
  2. If you enter a new market, make sure you learn how to attack it.
  3. Find a market that can help you leverage your podcast.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 18, 2017

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine
  • 00:38 – First is to have a process in place
  • 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to
  • 02:08 – Create link alerts for your competitor
    • 02:17 – Use Ahrefs to get access and create link alerts
    • 02:52 – It’s become more targeted
  • 02:59 – The more people who know about you and your company, the more links you get
    • 03:05 – One simple way to get links is to have an interview or podcast
    • 03:57 – Interview Valet can guarantee you a number of interviews a month
  • 04:13 – Fifth is to see the links that tend to rank well
  • 04:41 – Eric Enge of Stone Temple Consulting did a study on this
  • 04:54 – Link building is about time
    • 05:04 – Search for “broken link checker”
  • 05:40 – Link roundup link building
    • 05:45 – You have to create good content
  • 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 06:39 – Text marketingschool to 33444
  • 06:48 – That’s it for today’s episode!

3 Key Points:

  1. Having a process for everything can make life easier for you – including hiring.
  2. Make you and your company known in your niche – the bigger your reach, the more links you get.
  3. Link building is about time – the longer it is out there, the more links you will have.

Leave some feedback:

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Mar 17, 2017

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms
  • 00:37 – Eric explains what a head term is and how you can rank for long tail variations
  • 00:56 – Go to Google Suggest and type the head terms you rank for
    • 01:11 – Neil tries the head term “online marketing” on Google
    • 01:25 – Take the terms related to your head terms and make corresponding content, if relevant
    • 01:45 – Type your head term and look for other variations of it
  • 02:14 – The hub and spoke model
  • 02:25 – Conversion rate optimization
  • 02:54 – Skyscrape content that is already there which is connected to your head term
    • 03:03 – Use Google Search Console and look for the keywords that help you rank
    • 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom
    • 03:32 – Look at the keywords that you’re ranking for in specific pages
  • 04:04 – Eric and Neil are giving out one free tool per week
    • 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool
    • 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly
  • 04:40 – That’s it for today’s episode!

3 Key Points:

  1. Link to subcategories under your main category—Google likes that.
  2. Sky scrape content that is already out there which is connected to your head terms.
  3. Terms that are related to your head terms can be used to create new content.

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Mar 16, 2017

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
  • 00:33 – One of the problems in content marketing is limited resources
  • 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
  • 01:21 – Learn how to say “no” to unnecessary work
    • 01:25 – Focus on the things that are working for you
  • 01:35 – Only hire an editor as your contractor
  • 01:42 – You can find your writers at problogger.net
    • 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
    • 02:32 – Have your editor ask them to make 10 headlines
    • 03:08 – Show some samples of format
    • 03:39 – Get them to write content, post it into Wordpress, and promote it
    • 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content
  • 04:45 – It’s important to have the right processes in place
  • 05:27 – Leverage the content that you already have
    • 05:39 – Use Canva and YouTube to slice up your content and upload it separately
    • 05:59 – Use Meet Edgar to repurpose your content
  • 06:20 – Use Smartsheet or CoSchedule to have a content calendar
  • 06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Say “no” to the unnecessary tasks and focus on the things that are working.
  2. Have the right process in place to optimize content output.
  3. Repurpose your most visited content.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 15, 2017

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
  • 00:35 – First, tell me your most impressive win in your career
    • 00:40 – It will help frame the conversation
    • 00:55 – This is one of Elon Musk’s favorite question
  • 01:20 – Second is asking for their favorite brand and creating a scenario
    • 01:56 – Growth hacking is all about experimentation and there’ll be tough times
  • 02:30 – Third is having them look at your website and ask them suggestions for improvement
    • 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
  • 03:20 – Growth hacking is about creativity
    • 03:36 – Neil shares a sample question connected with their favorite brand
  • 04:15 – Ask situational questions
    • 04:29 – Give them a pen and paper and see someone who actually does more thinking
  • 05:15 – “It’s all about trying to figure out how people think”
  • 05:25 – In marketing, you want someone who is good in numbers and logical, too
    • 05:30 – Show them a funnel and ask them about it
    • 06:23 – You want to make sure they come up with logical responses that is data-driven
  • 06:41 – Tell me about the last book you read
    • 06:51 – You want the people who are constantly making themselves better
  • 07:12 – That’s it for today’s episode!

3 Key Points:

  1. Knowing their most impressive win, even in college, says a lot about them.
  2. Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
  3. You want someone who is constantly improving themselves.

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Mar 14, 2017

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Started with Public Speaking
  • 00:35 – Neil shares about his first talk which was for Wikipedia
  • 00:51 – Neil shares how to get public speaking spots
    • 00:53 – Go to people, find conferences in your niche, and send them an application
    • 01:00 – Make sure your application is thorough
    • 01:13 – Add your social following in your application
    • 01:31 – Record a video on why you are a good fit as a speaker
  • 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time
  • 01:49 – It takes time and just apply to be a speaker
  • 02:05 – Apply to small and localized conferences
  • 03:00 – Eric shares how he did on his first speaking gig
  • 03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel
  • 03:29 – Make your audiences do one thing that will stick with them
  • 03:40 – Eric asks the organizers about the audience
  • 04:12 – Neil shares about the pay
    • 04:20 – Neil normally charges from $40-50
  • 04:42 – If you’re starting out, your goal is personal branding
  • 04:55 – You can also do your own speaking with Facebook or YouTube Live
    • 05:20 – From there, you can try getting into conferences
  • 05:30 – A recorded YouTube video has more reach than speaking in conferences
  • 05:36 – You can get invited to conferences because of your podcast or YouTube videos
  • 05:54 – Leverage Facebook and YouTube Live as they’re free
  • 06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels
  • 06:33 – That’s it for today’s episode!

3 Key Points:

  1. If you’re just starting out, focus on your personal branding as opposed to getting paid.
  2. Find conferences in your niche and send them a thorough application.
  3. Leverage social media channels’ live features – it’s free and can get you more reach.

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Mar 13, 2017

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It
  • 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value
  • 00:51 – When someone first opens your email, you have to nurture them
  • 01:20 – Neil shares what his nurture sequence looks like
  • 01:33 – Neil builds an emotional connection with his viewers
  • 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services
  • 02:00 – Eric shares a lot of podcasts from Growth Everywhere
    • 02:27 – Eric’s viewers are interested in marketing and growing their business
  • 02:34 – Eric keeps on sharing his content
  • 02:48 – One of Neil’s clients took 2 years to sign up
  • 03:00 – Eric uses Drip and makes a list of the most important emails
  • 04:10 – Neil’s most important lesson from Frank Kern
    • 04:22 – “It’s all about the sequences and find out where the holes are”
  • 05:20 – Check out Frank Kern’s webinar on contingency
    • 05:28 – Frank Kern’s webinars are on Youtube
  • 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence
  • 05:47 – That’s it for today’s episode!

3 Key Points:

  1. Nurture your viewers by giving them valuable content.
  2. Don’t just push your products on your viewers—build that trust and relationship.
  3. Take a look at your sequence and check for gaps and holes.

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Mar 12, 2017

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
  • 00:32 – First is to add live chat on your website and have someone manning it
  • 01:06 – Don’t just have long form fields, break it into steps
  • 01:40 – Make sure you are segmenting people
  • 02:23 – Use marketing automation and leverage your different nurture sequences
  • 02:43 – Be creative in the way you collect leads
    • 02:49 – Neil’s SEO tool
    • 03:00 – Neil has thousands of unique URLs going into his SEO tool
    • 03:23 – Neil helps people get more traffic
  • 03:47 – Make sure you set up an experimentation framework
  • 05:03 – Insert calls-to-action
    • 05:10 – You can get more leads this way
  • 05:51 – Do webinars
    • 05:56 – Neil’s webinars work
  • 06:45 - Phone calls work, too
    • 07:00 – CallRail tracks where the calls are coming from and record them
  • 07:46 – That’s it for today’s episode!

3 Key Points:

  1. Continue to be creative in the way you collect leads.
  2. Run an A/B test and implement a growth experiment framework.
  3. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

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Mar 11, 2017

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money
  • 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche
    • 00:57 – Choose a niche that is not too broad
  • 01:30 – Start with content
    • 01:40 – Focus on content and start building relationships with people
    • 02:13 – Make your content in-depth
  • 02:30 – Apple and Google started small
  • 03:00 – Take things slow and easy
  • 03:17 – Don’t focus on the number of pages, but quality
  • 03:32 – When you have a detailed article, reach out with people in a similar niche
    • 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition
  • 04:20 – Growth Everywhere’s affiliate link with Ahrefs
  • 04:30 – Use BuzzSumo and Pitchbox for link outreach
  • 05:04 – Think of Wikipedia as inspiration
  • 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy
  • 05:58 – That’s it for today’s episode!

3 Key Points:

  1. Start small – don’t think about conquering the world.
  2. Pick a niche where you know you will do well.
  3. Create well-detailed content and do a link outreach – this will increase your visitors significantly.

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Mar 10, 2017

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
  • 00:34 – First is Ubersuggest
    • 00:38 – It is great for content generation
  • 00:54 – Second is Google Tag Manager
    • 01:05 – It makes adding tools to your website easier
  • 01:15 – Make sure you have the right retargeting pixel and other pixels
    • 01:46 – Collect the data
  • 01:56 – HubSpot Sales
    • 02:19 – It tracks your email and tells the receivers’ actions
  • 02:33 – Mixmax will let you track, too
    • 02:48 – You can personalize your outreach email
    • 03:06 – You can integrate it with your team
    • 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
  • 03:35 – Google Webmaster Tool
    • 03:50 – It allows you to see what is happening on your website
  • 04:02 – BuiltWith tells you what your competition is doing, for free
    • 04:25 – If you know what your competition is using, you might as well use it, as well!
  • 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
  • 05:06 – That’s it for today’s episode!

3 Key Points:

  1. There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
  2. Knowing your competitors behavior will help you improve your process.
  3. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

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Mar 9, 2017

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Repurpose Your Content
  • 00:40 – Repurposing is maximizing your content
  • 01:07 – First, publish to multiple channels at once
    • 01:32 – Use Libsyn for podcasts and Edgar for social media channels
  • 01:40 – Second is reposting
  • 02:05 – Slice up your content into different topics—rename and optimize it
  • 02:42 – Turn your most popular blog post into a podcast
    • 02:58 – Base it on the most social shares
  • 03:15 – Fifth, put it into SlideShare
    • 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
  • 03:40 – Sixth is a partnership
    • 03:53 – Have a partner website and cross-post your content
    • 04:02 – Do webinars, too!
  • 04:32 – Seventh is to use your content in speaking engagements
    • 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
  • 05:26 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing is maximizing the content that drives people to your website.
  2. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
  3. Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

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Mar 8, 2017

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Where Marketing Is Going in 2017
  • 00:35 – There’s more video content in marketing
  • 00:48 – YouTube just released their live streaming feature for mobile phones
  • 01:00 – Going live on Facebook is also happening
  • 01:24 – Companies aren’t hiring CMOs anymore
    • 01:40 – “Marketing has a new mindset”
    • 01:52 – You can leverage so many assets within a company
  • 02:02 – Dropbox has grown by inviting friends and getting more storage space
  • 02:23 – Online marketing ads are getting saturated and are rising
  • 02:48 – Growth hacking is starting to become mainstream
  • 03:13 – Build a community
  • 04:14 – Marketing automation is becoming prevalent
  • 04:45 – Personal branding
    • 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
    • 05:58 – Neil’s goal is to take his personal branding to 3x this year
    • 06:18 – “You really can’t sell a personal brand”
    • 07:12 – A company that relies on personal branding is more difficult to sell
  • 07:50 – Ryan Deiss’ personal brand DigitalMarketer
  • 08:50 – Take a look at what Native Commerce is doing
  • 09:01 – Look at data signs
  • 09:38 – That’s it for today’s episode!

3 Key Points:

  1. Video content is dominating the marketing space, in 2017.
  2. A community can help your branding stick to people.
  3. Personal branding has its pros and cons – be sure to build and use it wisely.

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Mar 7, 2017

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting
  • 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation
  • 01:20 – “Marketing should be a cash flow positive endeavor”
  • 01:27 – It all comes down to experimentation when you’re starting off
  • 01:59 – Keep doing the experiments until something works and pays off
  • 02:05 – Stop experimenting when you’ve found a channel that’s working
  • 02:17 – Some companies have a 3-year LTV
  • 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps”
  • 03:01 – Sean Ellis’ blog post on setting growth experiments
  • 03:09 – Brian Balfour’s blog post
  • 03:22 – Do experiments consistently and track it
  • 03:38 – Set the budget at the beginning
  • 03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time
  • 04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run?
  • 05:05 – That’s it for today’s episode!

3 Key Points:

  1. Create a budget, at the start, that you’re comfortable spending on experimentation.
  2. Marketing should be a cash flow positive endeavor.
  3. Do experiments consistently and be sure to track it.

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Mar 6, 2017

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Run Weekly Growth Meetings
  • 00:41 – Weekly growth meetings drive results for your business
  • 00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test
    • 00:55 – Use Google spreadsheet or Trello to track your progress
    • 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard
    • 01:19 – Incentivize people to come up with great ideas
    • 01:50 – Each idea is ranked on a scale of 1-10
    • 02:08 – Have a hypothesis and make people constantly think about things
  • 02:49 – Neil setups teams with different people
    • 02:58 – “Every person in an organization has an idea and experienced in different communication channels”
    • 03:22 – Each will put their ideas in a basket and the best ones will be picked
  • 03:49 – The key to growth meetings is weekly reiteration
  • 04:00 – Weekly growth meeting is still possible with a one-man team
    • 04:19 – Do A/B test or outbound campaigns
  • 04:40 – Neil discusses marketing strategies with his friend, Michael Howard
  • 05:52 – Read up from other entrepreneurs and get someone as a mentor
  • 05:44 – Join a group
  • 05:54 – Eric has a monthly meetup in Los Angeles
  • 06:01 – The questions that you should be asking yourself when you are running a test
  • 06:50 – Do it as a routine
  • 06:59 – Always check in with those who are uncooperative and are not participating
  • 07:13 – It’s about efficiency in meetings
  • 07:24 – Celebrate your big wins
  • 07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing
  • 08:01 – That’s it for today’s episode!

3 Key Points:

  1. Weekly growth meetings, when run right, are where you can get your best growth ideas.
  2. Do a test as a part of your routine and address the questions that you have prior to starting that test.
  3. Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating.

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