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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 11
Sep 15, 2016

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure.

Time Stamped Show Notes:

  • 00:30 – How to measure the results of your content marketing efforts
    • 00:40 – What gets measured gets managed
  • 00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet
  • 01:45 – With content marketing, it takes time to measure results so be patient
  • 01:50 – Neil never measures ROI from content marketing
  • 02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost
  • 02:45 – Content marketing is a LONG-TERM play
  • 03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize
  • 03:20 – Once traffic exceeds 10,000, start collecting emails
  • 04:15 – Calculated Risk
  • 04:55 – Content marketing is a 12-18 month journey before you see any traction
  • 05:35 – Think of content marketing like you think of PR
  • 06:35 – Writing eCommerce posts didn’t get the most traction…but they were the most loyal
    • 06:50 – Moral of the story, buzz does not necessarily equate to sales
    • 07:58 – Each visitor isn’t the same, attract the RIGHT type of readers
  • 08:28 – Cyfe will allow you to build out dashboards with ease
  • 09:10 – Make something people want before you start measuring

3 Key Points:

  1. Content marketing takes time, there won’t be short term wins.
  2. Attracting the RIGHT type of readers is more important than attractive LOTS of readers.
  3. What gets measured gets managed.

Resources Mentioned:

  • Calculated Risk – Blog from a WSJ journalist
  • CYFE – Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.

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Sep 14, 2016

In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. Listen as Neil and Eric share their personal experience with testimonials—both good and bad—and illustrate why you should never create a fake testimonial.

Time Stamped Show Notes:

  • 00:30 – How you can get testimonials from your customers
  • 00:39 – Testimonials are KEY because they do all the hard legwork in terms of winning new business
  • 01:28 – Add company badges and testimonials to your homepage
  • 01:49 – YesInsights
  • 02:39 – Email people asking for feedback
    • 03:03 – Roughly 3 people out of every 100 will give you feedback…at least one of those should be good enough for a testimonial
  • 04:32 – A testimonial will give you a conversion lift of around 8% to 10%
  • 05:19 – Net Promoter Score
  • 06:05 – Be sure to ASK people if you can use testimonials…if you don’t, you can get in BIG trouble
    • 06:15 – However, when it comes to logos, it’s better to ask for forgiveness than it is to ask for permission
  • 07:14 – Do NOT make-up testimonials
  • 08:15 – Bottom line?—testimonials are powerful and awesome, but you need to be careful when using them

3 Key Points:

  1. Don’t make up a testimonial—people will see it from a mile away.
  2. Always ask permission before using a testimonial.
  3. Testimonials will help your conversions, but not by any astronomical amount…10% if you’re lucky.

Resources Mentioned:

  • YesInsights – Get Customer feedback with simple one-click surveys.
  • Net Promoter Score – A management tool that can be used to gauge the loyalty of a firm's customer relationships

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Sep 13, 2016

In Episode #44 Neil and Eric talk about generating more blog topics for your website—why it’s so important and the tools you can use to ensure your content is always fresh. Listen as they share their personal strategies for creating winning blog content that’s not only interesting to them, but interesting to their readers.

Time Stamped Show Notes:

  • 00:30 – Generating more (and more exciting) blog topics
  • 00:37 – Use BuzzSumo
  • 00:53 – Take what BuzzSumo gives you and IMPROVE upon it
  • 01:54 – Look at posts that are fairly new
    • 02:20 – Take the sub-headers and turn those into individual posts
  • 02:58 – Use Google News or Trends to see what’s hot
  • 03:23 -- Learn how to write content that’s fresh AND informative
  • 04:00 – The internal search feature on your website isn’t sexy, but it is valuable
  • 04:35 – Go to NeilPatel.com in the footer click on TOOLS and then type in your competitor’s URLs
    • 05:00 – Don’t copy your competition, outperform them
  • 05:55 – Convince and Convert
  • 06:30 – Look into your analytics and figure out which of your posts have done well—find the key elements and piggyback off them for new content
  • 07:48 – Feed.ly
  • 08:10 – Whenever you’re coming up with new ideas, you need to strike while the iron is hot or keep a running inventory of those ideas

3 Key Points:

  1. YouTube advertising is cheap right now but it won’t be forever.
  2. Someone else’s laziness is your competitive advantage.
  3. When your ad doesn’t resonate, retarget, retarget, retarget!

Resources Mentioned:

  • BuzzSumo – A valuable took Neil and Eric use to identify trending blog topics
  • Convince and Convert – Strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable
  • Feedly – Organize and share relevant news stories

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Sep 12, 2016

In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.

Time Stamped Show Notes: 

  • 00:30 – Does YouTube advertising REALLY work for your business?
    • 00:38 – It’s a hidden GEM!
  • 00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
  • 01:45 – Going all-in with YouTube advertising saved a company
  • 02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
  • 02:52 – Check out Tai Lopez
  • 03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
  • 04:05 – Bid on pre-roll and search ads
    • 04:40 – Leads coming in at less than $1 a pop
  • 05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
  • 05:39 – Other people being lazy is your opportunity
  • 06:41 – The key to getting an add that works really well is answering objections
  • 07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
  • 08:30 – Get in on YouTube ads while the costs are low

3 Key Points:

  1. YouTube advertising is cheap right now but it won’t be forever.
  2. Someone else’s laziness is your competitive advantage.
  3. When your ad doesn’t resonate, retarget, retarget, retarget!

Resources Mentioned:

  • Tai Lopez – A guy who did YouTube advertising RIGHT

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Sep 11, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, like Infusionsoft & LeadPages—and why. Enjoy!

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Sep 10, 2016

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share.

Time Stamped Show Notes: 

  • 00:30 – How to generate more leads for your website
  • 00:39 – Tools you can use
  • 01:03 – Figure out why someone should become a lead
  • 01:19 – Give something to convert them into a lead
  • 02:15 – Make sure content is categorized
    • 02:35 – Segmenting your audience
    • 02:57 – Example on marketing funnel post
    • 03:15 – Give a bonus on the topic
  • 03:39 – Sending people to case studies
  • 04:33 – It’s about getting qualified leads
  • 05:01 – Taking people down to a long funnel
  • 05:16 – Putting click to action after getting leads to sign up
  • 05:50 – Make sure to segment people from your website
    • 06:04 – Lead scores
  • 06:39 – Breaking leads into multiple steps
  • 07:14 – Try storytelling as a strategy
  • 07:53 – Test your call-to-action buttons
  • 08:59 – Let them fill out what they want to fill out
  • 09:20 – That’s it for today’s episode!

3 Key Points:

  1. Give something to people to convert them into a lead.
  2. It’s not about having a lot of leads; it’s about getting qualified leads.
  3. Storytelling is a strategy that engages people to convert.

Resources Mentioned:

  • Hello Bar – tool to collect more emails
  • SumoMe – tool for having takeovers or pop-ups
  • Drip – email service provider
  • Infusionsoft – another email service provider

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Sep 9, 2016

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with these easy, non-technical steps.

Time Stamped Show Notes: 

  • 00:29 – 7 Simple SEO tactics to sky rocket your traffic
  • 00:49 – Linking to your most popular pages
    • 01:19 – Make sure to link on every blog post
  • 01:29 – Featured snippets
  • 01:53 – How to Rank Zero
    • 02:01 – Make sure you have a H1 title and tag
    • 02:19 – Google’s role
  • 03:01 – Click through rates
  • 03:18 – Optimizing title tags
    • 03:48 – Think of title tags as human
    • 04:14 – People love to Google, “What is SEO?”
  • 04:27 – Second order page scraping
    • 04:37 – Getting into Google search console
    • 05:25 – Google likes to audition you
  • 05:50 – Neil’s loooong blog posts
    • 06:05 – More keywords you have, more long tail terms
    • 06:38 – More detailed content, more sure traffic
  • 07:02 – Transcribing videos
    • 07:05 – Rev.com
    • 07:15 – Search engines can’t crawl videos
  • 07:29 – Google image search
    • 07:57 – Naming your image files properly
    • 08:30 – Optimize image file names and alt tags
  • 08:44 – End of today’s episode

3 Key Points:

  1. Link all blog posts to the most popular page you have.
  2. Optimize titles, tags, and images.
  3. Transcribe videos for content.

Resources Mentioned:

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Sep 8, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generating sales. Enjoy!

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Sep 7, 2016

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it.

Time Stamped Show Notes:

  • 00:24 – How to promote a blog post
  • 00:43 – In the beginning, 80% of your time should be spent on promotion.
  • 01:00 – Find people who have already shared content
    • 01:15 – Use Buzzsumo and Twitter
    • 01:50 – Think about how you can stand out.
  • 02:10 – Link out to influencers within the blog post.
    • 02:55 – Link out ten times for every 1000 words.
    • 03:10 – Linking to companies.
  • 03:28 – Paid social ads.
    • 03:40 – A huge chunk of funds go to promotion.
    • 04:14 – Drive people to your site using Facebook.
    • 04:29 – Also use Google.
  • 04:40 – Figure out how to write amazing headlines
  • 06:05 – Build up a group of people that will help promote your content.
    • 06:35 – It will give you the initial boost with your posts.
  • 07:15 – Meeting people at conferences and build relationships.
    • 07:40 – One guy who had a smart strategy reaching out to Eric and Neil.
  • 08:10 – Take a look at Gmail advertising.
    • 08:35 – A lot of targeting options.
  • 08:58 – Two Facebook strategies
    • 09:08 – Boosting posts
    • 09:23 – Buying page likes
    • 09:55 – Not all of your posts will be a hit.
    • 10:23 – Be creative and listen to digital marketers about how to boost posts.
  • 11:00 – That’s the end of today’s episode!

3 Key Points:

  1. Don’t make crappy infographics.
  2. Contact people who shared the original source of your graphic, and invite them to share your design.
  3. If you use infographics effectively, your site’s rankings will skyrocket.

Resources Mentioned:

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Sep 6, 2016

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site.

Time Stamped Show Notes: 

  • 00:24 – What goes into creating a viral infographic
  • 00:40 – Links effect Google rankings
    • 00:53 – Take complex info and make it visual, and people will link to it.
    • 01:15 – Your rankings will skyrocket
  • 01:30 – For Neil, backlinks and traffic have come mostly from infographics.
  • 02:00 – There are a lot of crappy infographics.
    • 02:10 – Start at Visual.ly to see examples of good infographics.
    • 02:40 – Pull out elements that work in those designs.
    • 02:50 – Dribbble is another resource to contact designers.
  • 03:17 – The first step is to get good data.
    • 03:28 – Get a researcher off of Upwork to collect and outlined data.
    • 03:45 – Don’t have more than six main points.
    • 04:05 – Flow these points into a story.
    • 04:25 – Publish the blog and get an embed code generator so that people can share your graphic.
  • 05:00 – You need to go to Buzzsumo to find a good topic.
  • 05:25 – Upwork is a great way to keep your costs low.
    • 06:08 – Their friend uses 99designs for his infographics.
  • 06:30 – How did your infographic go viral?
    • 06:45 – Find data from other sources.
    • 07:00 – See who shared that original data on Ahrefs.
    • 07:20 – Email those people to ask them to share your infographic.
    • 07:52 – Reach out to people that linked to the original article.
  • 08:40 – Think about repurposing your infographics
    • 09:00 – It makes it worth the time and money.
  • 09:38 – That’s the end of today’s episode!

3 Key Points:

  1. Don’t make crappy infographics.
  2. Contact people who shared the original source of your graphic, and invite them to share your design.
  3. If you use infographics effectively, your site’s rankings will skyrocket.

Resources Mentioned:

  • Visual.ly and Dribbble – See examples of good design
  • Upwork – Hire researchers and designers
  • Buzzsumo – Find a good topic for your infographic
  • 99designs – Another tool to hire designers and get inspiration
  • Ahrefs – See who’s sharing certain articles and posts

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Sep 5, 2016

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or educational but actually capable of converting customers.

Time Stamped Show Notes: 

  • 00:24 – How to write amazing blog posts
  • 00:35 – Educate and provide great information, and people will see you as an expert.
    • 00:55 – People will share you and refer friends to you.
  • 01:15 – The number one way they generate sign-ups for multiple companies.
  • 01:20 – Thomas Tunguz’s Post
    • 01:55 – The effects of content marketing over time
    • 02:05 – It’s like compounding interest.
  • 02:34 – You need one thing that stands out.
    • 02:45 – Long-form blog posts backed by data.
    • 03:04 – Not just content for content’s sake.
    • 03:15 – Show something unique and useful.
  • 03:29 – eHow is a great example of what you shouldn’t do.
  • 04:12 – WaitButWhy.com
    • 04:25 – Humor and long-form articles with stick figures
  • 04:50 – Updating sites over time
  • 05:26 – Write in a conversational tone.
    • 06:18 – Engaging the audience and then going into your topic
  • 06:45 – The intro, body, and conclusion
    • 07:20 – End your blog post with a question.
    • 07:45 – Don’t forget your conclusion! People will ready your conclusion first.
  • 08:20 – WP blog checklists on WordPress
  • 08:54 – Design Pickle for unlimited new images
  • 09:13 – Stock Unlimited for stock images
  • 09:30 – Hemingwayapp.com
    • 10:04 – Learn how to educate and convert customers.
  • 10:28 – Create an actual process.
  • 10:42 – That’s the end of this episode!

3 Key Points:

  1. Content marketing will have a compounding effect on your sales.
  2. Structure your article with an intro, body and conclusion.
  3. Use a conversational tone and be unique.

Resources Mentioned:

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Sep 4, 2016

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need.

Time Stamped Show Notes:

  • 00:24 – Are marketing certifications worth it? No!
  • 00:45 – Most certifications take very little effort.
    • 01:00 – It teaches you nothing.
    • 01:15 – You need practical experience.
  • 01:30 – One example of someone on Neil’s team
    • 01:50 – It comes down to experience.
  • 01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything.
  • 02:35 – You’re better off learning on your own.
  • 03:00 – Prove that you have real world skills.
  • 03:10 – Certification is a starting point. It does not qualify you.
  • 03:30 – Certifications are like college degrees.
    • 03:45 – Neil’s friend who hires kids from Stanford.
    • 04:05 – They are generating zero sales.
  • 04:35 – It’s a resume builder, but it won’t help your business.
  • 05:00 – Neil’s first experience with internet marketing as an intern.
  • 05:45 – Internships give you real experience.
    • 06:05 – Look for a free internship first.
    • 06:25 – Employers don’t want to have to hold your hand.
  • 07:00 – Don’t waste your time with certifications.
  • 07:55 – That’s the end of this episode!

3 Key Points:

  1. Certifications just teach you how to memorize things.
  2. You need to get real, practical experience.
  3. Don’t waste your time with certifications!

Resources Mentioned:

  • N/A

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Sep 3, 2016

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.

Time Stamped Show Notes:

  • 00:22 – How you can do a competitive analysis.
  • 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages.
    • 01:10 – See what you can steal from those pages.
    • 01:45 – An example: Companies using a hub-and-spoke model
  • 02:40 – The BuiltWith Tool
  • 03:04 – WhatRunsWhere captures your competition’s ads
  • 03:20 –SEMrush tells you the keywords your customers are bidding on.
  • 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding
  • 05:20 – Moz to compare competitors side by side
    • 05:50 – You can show your team where you are lacking and ultimately drive action.
  • 06:30 – Go to NeilPatel.com for his social media analysis tool.
  • 07:35 – Use SimilarWeb to see even more details of your competitors.
  • 08:15 – Don’t do too much at once.
    • 08:25 – Pick one category and compare what you’re doing to your competitors.
  • 08:45 – See you tomorrow!

3 Key Points:

  1. Make yourself aware of the resources available to you for competitive analyses.
  2. Use competitive analysis to drive your own team to change.
  3. Pick one marketing category at a time to see what your competitors are doing.

Resources Mentioned:

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Sep 2, 2016

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic.

Time Stamped Show Notes:

  • 00:22 – What is affiliate marketing?
    • 00:30 – Performance marketing. Someone else pushes your product.
    • 01:00 – The seller collects the margin.
  • 01:35 – There is a risk, but it can be very lucrative.
  • 01:57 – Great opportunity if you don’t want to pay for marketing.
  • 02:20 – Google search for affiliate networks and reach out to them.
    • 02:40 – Release offers.
  • 03:30 – Don’t jump the gun!
  • 04:30 – Monitor the ads that affiliates are running.
    • 05:00 – Bad traffic will give you bad reviews.
    • 05:30 – The bigger the affiliate, the better.
  • 05:45 – You need a strong website to give them a strong return.
  • 06:10 – Read Affiliate Program Management: An Hour a Day
  • 06:30 – If you’re starting out, affiliate marketing is a great way to start out.
  • 07:10 – Learn more online about finding affiliates.
  • 07:35 – Partners aiming for the same thing.
    • 08:20 – Build a relationship.
  • 08:45 – Rate and review our podcast!

3 Key Points:

  1. Affiliate marketing is a great way to start out!
  2. Make sure that you make smart decisions to avoid legal battles and maintain quality control.
  3. Look at affiliate marketing as a partnership, and foster that relationship.

Resources Mentioned:

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Sep 1, 2016

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem.

Time Stamped Show Notes: 

  • 00:22 – What is influencer marketing?
    • 00:35 – The Beats by Dre example
    • 00:57 – Famous and popular people using products to attract more customers
  • 01:30 – How can you leverage influencer marketing?
    • 01:45 – Paying models per post.
    • 02:10 – The numbers can be very lucrative for your company.
  • 03:00 – One key thing: How loyal is someone’s following?
    • 03:50 – Don’t pick the influencers with the biggest following. Look at their followers’ engagement.
    • 04:25 – Buying ads in bulk packages
  • 04:50 – You don’t have to reach out to these influencers on their own. Use Famebit.com.
  • 05:50 – Make sure your influencer is the right fit for your product.
  • 06:25 – Sporadic posts don’t have a big impact.
    • 06:40 – A consistent weekly post will have a bigger impact.
  • 07:20 – Using a specific coupon with influencer marketing
    • 07:40 – You can track that ad’s success.
  • 08:00 – See you tomorrow!

3 Key Points:

  1. You can leverage influencer marketing to bring in a lot of revenue.
  2. Look at someone’s follower loyalty—not the number of followers.
  3. Consistent posts will have a bigger impact.

Resources Mentioned:

  • Famebit.com – A great place to start when you are first getting into influencer marketing.

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Aug 31, 2016

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price.

Time Stamped Show Notes:

  • 00:22 – How you can find a great consultant.
  • 00:40 – Where can you find them?
  • 01:03 – You need a great process.
  • 01:45 – Go to Upwork.com.
    • 02:00 – Look for people related to the task you need done, and look over their reviews and portfolio.
    • 02:25 – Be specific with what you need done.
    • 02:45 – You will find people who are creative and are a good fit.
    • 03:15 – Find out quickly who’s qualified.
  • 03:30 – One of Eric and Neil’s main developers is a contracted worker.
  • 04:36 – Another contracted worker from Growth Everywhere
  • 05:05 – Use LinkedIn and search for people that work at your competition.
    • 06:00 – Little to no risk.
  • 06:24 – Force Hiring, from The Sale Acceleration Formula
    • 07:40 – Reach out to people on LinkedIn.
  • 08:10 – Don’t hire people from major cities.
    • 09:15 – Get work done for a lot cheaper.
  • 09:30 – Subscribe to our podcast learn more!

3 Key Points:

  1. Use hiring sites to find qualified workers.
  2. Create a process that will help you identify a good fit.
  3. Hire people in small cities, where the cost of living is lower.

Resources Mentioned:

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Aug 30, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy!

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Aug 29, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy!

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Aug 28, 2016

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime.

Time Stamped Show Notes:

  • 00:22 – How you can market anything with no budget
  • 00:50 – SEO and content: Setting a foundation for your site
  • 01:55 – See what people search for on Quora
    • 02:20 – Look for the most popular questions, and create content
    • 02:40 – You’ll get a lot of search traffic
    • 02:50 – Make sure it’s relevant to your business.
  • 03:00 – Marketing and sales go hand in hand
  • 03:25 – Reach out to people
    • 03:40 – Use emailhunter.co and LinkedIn
    • 03:55 – Layer on Clearbit to find out who is using your website
    • 04:05 – Make sure you are set up to develop a retarget list
  • 04:25 – Joining the LinkedIn groups that are related to what you do
    • 04:50 – Don’t just be self-promotional
  • 05:18 – Answering questions on Quora and other sites
  • 06:20 – Get on podcasts
    • 06:35 – Getting interviewed can be highly profitable
  • 06:50 – How to use Twitter
    • 07:00 – Find the top keywords in your industry at Buzzsumo
    • 07:25 – Collect an email list from Twitter and send out your article
    • 08:40 – It’s a really effective strategy
  • 09:00 – Use social channels like Instagram, Snapchat, and YouTube
    • 09:45 – You will be able to stand out
  • 10:00 – Be sure to subscribe to The Marketing School!

3 Key Points:

  1. SEO and your content are the foundation for your site.
  2. Marketing and sales work together.
  3. Use social channels to set yourself apart from your competitors.

Resources Mentioned:

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Aug 27, 2016

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email.

Time Stamped Show Notes:

  • 00:22 – How you can collect more email signups
  • 00:38 – The importance of emails
    • 01:15 – You have more control over your audience
  • 01:25 – The easy way is to use an exit pop-up
    • 02:00 – Hello Bar is a great place to start
    • 02:25 – You can also use SumoMe
  • 02:30 – Adding content upgrades to your posts
    • 03:00 – Drive up your conversion rate
  • 03:10 – Page takeovers
    • 03:25 – Blends in with design and doesn’t look like a pop-up
    • 03:50 – The power of a specific page takeover
  • 04:30 – Use eBooks to generate traffic
    • 05:10 – eBooks and partnerships
    • 05:35 – Collect thousands of emails in a short time
  • 05:45 – A helpful article on how to get tons of emails
  • 06:33 – Building a product and using it to drive leads
  • 07:15 – Tools are one of the most effective ways to collect emails
    • 07:40 – It’s a way to give people value
  • 07:50 – Animated GIFs for page takeovers
  • 08:22 – Join us tomorrow!

3 Key Points:

  1. Using an exit pop-up is the easiest way to collect more emails.
  2. Use products to drive leads.
  3. Offer people something a value. That will make them actually want to give you their email.

Resources Mentioned:

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Aug 26, 2016

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.

Time Stamped Show Notes:

  • 00:22 – The best unexpected/weird CRO wins
  • 00:39 – Conversion rate optimization: CRO
  • 01:15 – SEO and CRO go hand in hand
  • 01:30 – How Eric made transcripts for videos to boost SEO
  • 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields
  • 03:00 – Moving products out of the eye frames
  • 03:40 – Using a story format
  • 04:20 – There are a lot of tests you can run
  • 04:58 – Check out Google Search Console
    • 05:10 – Take the keywords from Google and run a test
    • 05:35 – See an increase in traffic after 30 days
  • 06:06 – A final test: update posts over and over
    • 06:40 – Updated posts move higher in the rankings
  • 07:15 – Leave us a rating or review! Let us know what you like and what you don’t!

3 Key Points:

  1. SEO and CRO go hand in hand.
  2. Use stories to get better results.
  3. Update your posts to move them higher up in the rankings.

Resources Mentioned:

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Aug 25, 2016

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source.

Time Stamped Show Notes:

  • 00:22 – The best ways to monetize your blog
  • 00:35 – Look into affiliate marketing or performance marketing
  • 01:29 – Avoid ads at all costs
    • 01:50 – You’ll make the least amount of money from ads
  • 02:00 – Generate an email list
    • 02:15 – You can sell your products through your email list
    • 02:35 – Continually market to those people
  • 02:45 – The concept of courses
    • 03:00 – People making seven figures a year
    • 03:20 – An example with eBooks and courses
  • 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience.
  • 04:25 – Collect leads
    • 04:45 – Take your blog content and create lead pages
    • 04:55 – How to drive traffic to your lead page
  • 05:45 – Monetizing a blog takes time. Think about your value to others first.
  • 06:20 – Don’t push anything until you have a loyal following.
  • 06:50 – Survey your audience to find out what problems they are facing.
    • 07:10 – Work to solve those problems.
  • 08:12 – Get people to commit before you launch your service.
  • 09:00 – See you in tomorrow’s episode!

3 Key Points:

  1. Avoid ads at all costs.
  2. Generate a following before you push sales.
  3. Develop eBooks, courses, and other services that you can promote to people on your email list.

Resources Mentioned:

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Aug 24, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy!

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Aug 23, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition. 

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Aug 22, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy!

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