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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 11
Aug 17, 2016

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. 

Time Stamped Show Notes:

  • 00:23 – What is a marketing funnel?
  • 00:25 – Google a “marketing funnel” and see Neil’s site at the top
  • 01:00 – Funneling down from 100 to one or two people
  • 01:44 – A marketing funnel is a great way to get people to convert
    • 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you
    • 02:50 – Getting to know your visitors over time
    • 03:10 – Collect emails and educate people to build trust
    • 03:28 – They will be much more likely to say ‘yes’ a month or so later
  • 02:55 – The top of the funnel
  • 04:12 – The middle of the funnel
  • 04:33 – The bottom of the funnel, closing them on an offer
  • 04:49 – The importance of collecting emails
  • 05:02 – Drip is an easy email automation tool
  • 05:28 – Infusionsoft has more advanced features
  • 05:40 – An example of how the tool is used
    • 06:20 – Tracking what type of emails people open
    • 06:50 – Getting people involved in a free trial
    • 07:25 – Taking them through multiple funnels
    • 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels
  • 09:00 – You don’t have to start out with an advanced method
  • 09:25 – Simple processes when you’re starting out
  • 10:00 – Use software later on to stay organized
  • 11:20 – Keep it simple and make it more complex as it is successful
  • 10:54 – We’ll see you in the next episode!

3 Key Points:

  1. A marketing funnel is a strategy to get people to convert.
  2. The funnel is divided into three processes, at the top, middle, and bottom of the funnel.
  3. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.

Resources Mentioned:

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Aug 16, 2016

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.

Time Stamped Show Notes:

  • 00:23 – What goes into a great link?
  • 00:40 – The more people link to you, the better you will rank.
  • 00:55 – Not all links are created equal.
    • 01:20 – Look for domain authority
    • 02:00 – Look at how relevant a link is
    • 02:30 – Linking sites with related topics
    • 02:55 – Do-follow links vs. no-follow links
    • 03:50 – Study by Moz: The effects of links and where you’re linking from
  • 04:30 – How easy is it for someone to build a certain link?
    • 05:05 – Google knows the difference between user-generated content and non-user-generated content
    • 05:30 – Links that can’t be easily manipulated are much more powerful.
  • 06:00 – Don’t make too many links too quickly.
    • 06:38 – Continuing with the same velocity will eventually make your ranking jump
    • 07:00 – Stay consistent with your speed as you build links.
  • 07:30 – Link Blending
    • 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links
  • 08:30 – Getting links from high-ranked sites by using the same keywords
  • 09:40 – A Link Wheel
    • 10:00 – Cross linking and multiple tiers of links
    • 10:20 – All the sites are boosting each other up
    • 10:45 – Apply this tactic in a “white hat” way.
  • 11:30 – Check out tomorrow’s episode! 

3 Key Points:

  1. Not all links are created equal—look for domain authority and relevancy.
  2. Use links that can’t be easily manipulated.
  3. Stay consistent with the number of links you are adding throughout the life of your website.

Resources Mentioned:

  • Study by Moz: An article that discusses the effects of links from different sources

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Aug 15, 2016

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.

Time Stamped Show Notes:

  • 00:25 – What is link building?
  • 00:40 – Google and the value of links
  • 01:05 – You get to the top ranking on Google by having strong content and links
  • 01:30 – Not all links are created equal
    • 01:45 – Google can discern the authority of your links
  • 02:00 – How to build great links
    • 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
    • 02:30 – It’s like a richter scale
    • 02:45 – You want a domain authority of 60 or higher
    • 03:00 – Hit up those sites and ask if they would be willing to link to your content
  • 03:35 – Email relevant sites to get them to link to you
    • 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
    • 04:30 – Don’t automate the process too much
  • 04:45 – Guest posting is another way to get great links
    • 04:55 – Look for sites that are relevant to you
    • 05:20 – Make everything easy for the site you are reaching out to
    • 05:40 – Link building should start with building a relationship
    • 06:15 – Guest post to drive customers and help your brand
  • 06:50 – Using broken links from sites that go down every day
    • 07:20 – Google “broken link checker”
    • 07:30 – Find broken links in your industry
    • 07:40 – Put your URL into Archive.org and make a better version of the original site
    • 08:05 – Email the sites linking to that dead page, and offer your new content
    • 08:25 – 20 to 30% success rate with broken links
  • 09:10 – Roundup building
    • 09:25 – Create a roundup for your niche, and people will reach out to you
  • 09:55 – Subscribe to learn more marketing tactics!

3 Key Points:

  1. Link to quality sites that are related to your industry.
  2. Make the process easy for the site you are reaching out to.
  3. Look at building links as a byproduct of building relationships.

Resources Mentioned:

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Aug 14, 2016

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook.

Time Stamped Show Notes:

  • 00:25 – How to leverage Facebook Live
  • 00:35 – It allows you to broadcast what you’re doing live.
  • 01:00 – It’s a more personal experience with your customers
  • 01:15 – Videos on Facebook will continue to grow
  • 01:30 – The importance of Facebook Live
    • 01:40 – Videos are pushed to the top of a newsfeed
    • 02:00 – You get more comments, views, and shares
  • 2:30 – Competitors, like Snapchat and YouTube
  • 03:00 – This is one way to build a brand
  • 03:15 – An opportunity to stand out and get people to buy from you
  • 03:30 – Neil’s experience with Facebook Live is that the longer you stay on, the more people will view it
  • 04:00 – Likes, shares, and comments will get your video to do better
    • 04:30 – Neil does a Q and A on his live videos to get more comments
  • 04:50 – Waiting rooms before a live video
  • 05:35 – Playing two live videos at once
  • 06:00 – Educational videos can drive business
  • 06:30 – If you want the most engagement, announce your video the day before
  • 06:50 – Timing makes a huge difference. Be consistent with when you do a Facebook Live video.
  • 07:40 – Facebook Insights will let you know when your followers are most active on your page
  • 08:05 – You need a verified account
  • 08:25 – Leonard Kim’s article on how to get a verified page
  • 08:58 – You want to reach an audience beyond your Facebook friends
  • 09:25 – Test what material has most engagement
  • 09:55 – Tweet @NeilPatel and @EricOsiu if you think news would be an interesting topic for live videos
  • 10:35 – Leave a rating and review, and please subscribe!

3 Key Points:

  1. Facebook Live will continue to grow and become a prominent platform on Facebook.
  2. Use Facebook Live as a marketing tool to develop your brand.
  3. Find the most effective way to get people engaged in your videos.

Resources Mentioned:

Leave some feedback:

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Aug 13, 2016

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized.

Time Stamped Show Notes:

  • 00:25 – How to stay consistent with content output
  • 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging
  • 01:15 – Keep on top of your blog
  • 01:40 – Block out time to create your content
  • 02:27 – If you’re not sure what to write on, go to Buzzsumo.com
  • 02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate.
    • 03:20 – Pay should be between $50 to $200 for one blog post
  • 03:40 – Schedule out your content with your writers
  • 03:55 – Publish posts once you have a backlog of posts
  • 04:10 – You will speed up with blog writing as you keep doing it
  • 04:30 – You have to have a content bank
  • 04:50 – Create an editorial calendar
    • 05:20 – See what’s going to be posted in the future, and let people know what’s coming
    • 05:30 – The calendar is a helpful tool for a book launch
    • 06:00 – Editorial calendars will help you with organization
    • 06:15 – The calendar helps you know what you should be writing on
    • 06:35 – It will help you make sure you are targeting the right people
  • 07:30 – Tools for an editorial calendar
  • 08:30 – Start out your blog at a pace that you can handle
  • 09:10 – You need to have a process for writing
    • 09:35 – A process can be handed off easily to other writers
    • 10:00 – Make sure you don’t make things too complicated
  • 10:45 – Leave a rating and review, and please subscribe!

3 Key Points:

  1. Have a backlog of content ready to post to your blog.
  2. Create an editorial calendar to help you stay organized and know what you should be writing about.
  3. Develop a process that can easily be handed off to other writers.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Aug 12, 2016

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time.

Time Stamped Show Notes:

  • 00:25 – How can you build premium quality backlinks?
  • 00:45 – Get to the top of Google with backlinks and content
  • 01:00 – Big websites have a high domain authority
  • 01:25 – Backlinks are a vote of confidence
  • 01:40 – You will up your rankings with better backlinks
  • 01:55 – Network with people you know already
    • 02:10 – Give each other value by posting on each other’s blogs
  • 02:30 – Buzzsumo ranks most popular blog posts
    • 2:45 – Take those posts and turn them into infographics
    • 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers
    • 03:40 – Infographics can do even better than the original data-driven blog posts
    • 04:30 – Your site will rank higher
  • 04:40 – The Skyscraper Technique (from Brian Dean of Backlinko)
    • 05:00 – Find who is sharing and linking certain content
    • 05:30 – Find a way to expand the most popular content
    • 06:00 – Reach out to people to share your newer, better content
    • 06:25 – Making something that is better than what’s already out there
  • 06:55 – Broken Link Checker and Ahrefs
    • 07:25 – Create a better version of content that is no longer on the internet
    • 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content
  • 08:25 – Find resource pages and request that they link to your content
  • 09:00 – Find people who are willing to be guest bloggers
  • 09:25 – Get access to publishers and use their links
  • 10:00 – PRServe
    • 10:15 – Revolutionizing the PR industry
    • 10:40 – You pay them only when your content gets in the press.
    • 11:00 – The service drove more customers for Eric and Neil
  • 12:00 – Subscribe to get content daily!

3 Key Points:

  1. Premium quality backlinks will boost your rankings.
  2. Start with people you already know, and then utilize online tools to create better backlinks.
  3. Create the best version of the most popular content on the web.

Resources Mentioned:

  • Buzzsumo – A resource to find the most popular content on the internet right now
  • Dribbble.com – A resource to help you design infographics
  • Ahrefs.com – Tracks backlinks and keywords for you and your competitors
  • Backlinko – Brian Dean’s blog with helpful insights to strong web content
  • Broken Link Checker – How to find dead links on the internet
  • PRServe – A PR agency that only requires payment when your blog gets publicity

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Aug 11, 2016

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration.

Time Stamped Show Notes:

  • 00:25 – Why and how should you collect customer feedback?
  • 00:40 – What is customer feedback?
    • 01:09 – “All that matters is what your customers are telling you.”
    • 01:25 – The value of negative feedback
    • 01:40 – “You can’t live in the black box.”
    • 02:10 – Solve the customer’s problem
    • 02:30 – Eric and Neil’s mistake when they built a blog was to leave out the audience
  • 03:15 – Customers will drive your business in the long run
    • 03:30 – Why people choose certain brands
    • 03:50 – “Delight your customers.”
  • 04:15 – Survey your customers and your competitor’s customers
  • 04:50 – How often do you survey your customers? – Once a month at least.
  • 05:00 – Do something about problems that come up.
  • 05:20 – Buffer and Zapier have outstanding customer support
  • 05:40 – Calling the clients to see how they’re doing
    • 06:00 – Ask them: “If you had a bottomless budget, what would you have us do for you?”
  • 06:45 – Don’t freak out about negative feedback
    • 07:05 – Look at the volume of good vs. bad feedback
  • 07:20 – Don’t bribe people to give you feedback.
    • 07:50 – You want the truth.
  • 08:00 – Requesting a testimonial from a happy customer
  • 08:30 – Intercom helps you interact with customers
  • 09:00 – Managing live chat on your website
  • 09:30 – Leave a rating or review if you enjoyed the show today!

3 Key Points:

  1. Don’t ignore negative feedback.
  2. A good customer relationship will drive your business.
  3. Consistently take time to gather feedback and see what problems are coming up.

Resources Mentioned:

  • Buffer and Zapier – Two companies that are renowned for their incredible customer support
  • Intercom – A company that can help you interact and get feedback from your customers

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Aug 10, 2016

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.   

Time Stamped Show Notes:

  • 00:25 – What should your first marketing job be?
  • 00:45 – Agency vs. in house
  • 01:10 – Where should people should go? – Agency.
    • 01:40 – The poker analogy
    • 02:10 – Becoming a well-rounded marketer
  • 02:45 – Getting into the agency world
    • 03:05 – Growth potential
    • 03:45 – Break Media
  • 04:25 – Agency people typically have higher skills and more experience
  • 05:25 – Neil’s experience at a startup
  • 06:45 – Where’s the company at?
  • 07:10 – “Are you growing or not?”
    • 07:30 – Opportunities will continue to come as you learn and grow
    • 08:20 – Experience is worth more than the pay
  • 08:40 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Starting at an agency will give you a better learning environment.
  2. Your first salary should not be as important as the experience and opportunity for growth.
  3. Once you get in the door and continue  gaining experience, the better opportunities will come.

Resources Mentioned:

  • Break Media (now Defy Media) – A company that produces online video content

Leave some feedback:

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Aug 9, 2016

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.  

Time Stamped Show Notes:

  • 00:25 – What’s retargeting? -- Ads the follow you from website to website
  • 01:00 – Now retargeting has grown a lot
  • 01:50 – Helping you build relationships with people
  • 02:05 – Options today
    • 02:20 – Example of an ad on marketing funnels
  • 02:50 – Giving people more opportunities to act, or to buy
    • 03:20 – “Turn all those people who said no into saying yes.”
  • 03:35 – “Show them something different.”
  • 04:00 – “Remarketing is like marriage and dating.”
  • 05:05 – Digital Marketer Traffic Temperatures
  • 05:40 – Cold traffic
  • 06:30 – Segmenting who you’re going after
    • 07:20 – Marketing for a local business
  • 07:40 – Look-alike audiences
    • 08:30 – An option to target cold audiences
  • 08:45 – Start with Google and Facebook
    • 10:05 – Targeting people from your email list
  • 10:45 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Retargeting helps you build longer lasting relationships with your audience.
  2. Give people more opportunities to buy your service or product.
  3. When you’re first starting out, try Google and Facebook for your retargeting.

Resources Mentioned:

Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you

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Aug 8, 2016

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.

Time Stamped Show Notes:

  • 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
    • 01:00 – Neil’s experience copying the campaigns of other companies
  • 01:20 – “Throwing spaghetti on the wall.”
    • 01:35 – Finding what sticks
    • 02:00 – Picking one tactic that has the most potential
    • 02:15 – Adding tools as you see success
  • 03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
  • 04:00 – Growth for entrepreneurs
    • 04:10 – one-on-one contact
    • 04:30 – An example of this strategy
    • 05:11 – “First hundred customers are all being acquired manually.”
  • 05:30 – Those first customers are important
    • 05:50 – Bad press when you’re starting out
  • 06:10 – Driving traffic with blogs and ads
    • 06:45 – Content marketing takes time
  • 07:00 – Consider your cash flow
    • 07:40 – With more money, focus on long-term strategies
  • 08:00 – What channel would you avoid? – Partnerships.
    • 08:30 – They have a low success rate.
    • 09:00 – Content marketing
    • 09:10 – Understand your audience first.
  • 10:10 – Kissmetrics started with the wrong audience
  • 11:10 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. You need to find the right marketing strategy for your specific business.
  2. Find out who your audience is before you establish long-term marketing plans.
  3. Avoid partnerships and content marketing when you are first starting out.

Resources Mentioned:

  • Kissmetrics – Neil’s company that went through a lot of marketing strategies

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Aug 5, 2016

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.

Time Stamped Show Notes:

  • 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
  • 01:10 – “This will help you generate more leads.”
    • 01:20 – Providing value
    • 01:35 – The Points Guy
    • 02:00 – A home base
  • 02:10 – Blogs generate as much traffic as paid advertising
    • 02:45 – Facebook’s fan pages
  • 03:15 – What are some tactics to starting a successful blog? – Consistency
    • 03:30 – A long-term journey
    • 04:00 – Having patience
    • 04:35 – Traffic changes when blogs stop
    • 04:50 – Corporate blogs
  • 05:10 – A conversational tone
  • 05:45 – Your headline
  • 06:45 – Your headline drives readers
    • 07:00 – It must match your content
  • 07:10 – “Make sure your content is relevant.”
  • 08:15 -- Repurposing your content
    • 08:30 – Audio versions and YouTube
    • 09:10 – Touching a different audience
  • 09:30 – Is blogging right for you?
  • 10:00 – jobs.problogger.net
  • 10:20 – Promotion of your content
  • 11:40 – The importance of promotion when you’re starting out
  • 12:20 – HubSpot statistics
  • 13:00 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Blogging is a free marketing tool to drive traffic to your business.
  2. With the right tactics, you can produce a successful blog.
  3. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.

Resources Mentioned:

  • Kissmetrics – The company focuses on relevant content
  • Copy Blogger’s post – Helpful insights for good blog headlines
  • jobs.problogger.net – A great resource to hire a blogger
  • Ahrefs.com – A tool to help you track the success of your blog
  • Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry
  • HubSpot – A resource to help you see the statistics behind successful blogs

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Aug 4, 2016

In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy.

Time Stamped Show Notes:

  • 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.”
  • 01:30 – Gary Vaynerchuk
  • 1:50 – “You can control what you want to do with your audience.”
  • 2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers.
    • 02:55 – Cross-promote on different platforms
    • 03:20 – Twitter tools
    • 03:30 – Following tools
  • 04:10 – The growth of Eric’s business and brand
  • 05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book
    • 06:00 – Blogging
  • 06:15 -- How to reach out to be a guest poster on a blog
  • 07:00 – Creating networks and relationships
  • 08:00 – Finding opportunities as a writer
  • 08:40 -- “You just have to start somewhere.”
  • 09:10 – “People will reach out to you.”
  • 09:50 – These are long-term goals.
  • 10:10 – Associating yourself with famous/popular people in your field
  • 11:40 – Subscribe to this podcast on iTunes!

3 Key Points:

  1. Your personal brand is more valuable than your corporate brand.
  2. Start building your personal brand by networking and blogging.
  3. Associate yourself with people who are successful in your field and who will make you known.

Resources Mentioned:

Leave some feedback:

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Aug 3, 2016

Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy!

Time Stamped Show Notes:

  • 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO
    • 01:29 – Building low-quality links to a brand-new sites
    • 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on
    • 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin
  • 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck
    • 04:12 – Don’t think short-term, you need to think LONG term
    • 04:40 – Go whitehat and build for endurance
  • 05:05 – Eric talks blackhat SEO in-depth
    • 06:01 – Take blackhat tactics and use them in a whitehat matter
  • 06:27 – Do not crank low-quality content
  • 08:19 – a 35% drop in organic traffic
    • 08:30 – Make sure you do a redesign properly or you will get crucified in SEO
  • 09:51 – Content is King—it’s a cliché but true
    • 10:16 – But you NEED backlinks too
  • 10:53 – The two biggest factors to ranking in Google?
    • Links and Content

3 Key Points:

  1. Links and content, links and content, links and content!
  2. Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.
  3. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat.

Resources Mentioned:

The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites.

Leave some feedback:

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Aug 2, 2016

Episode 4

Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy!

Time Stamped Show Notes:

 

  • 00:47 – Neil has lots of experience hiring marketers
    • 01:03 – Never read resumes—they’re bullshit
    • 01:25 – Put wannabe marketers on the hot seat
    • 02:25 – If you don’t have your own website, how can you say you’ve ever marketed?
    • 03:50 – Hire people to add value, not just fill rolls
  • 04:15 – Stand out from the crowd
  • 04:54 – Eric’s first marketing job
  • 05:29 – Deliver work that is above and beyond
  • 05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results
  • 06:22 – The best marketers out there know how to think outside the box
  • 07:45 – Creativity is the key to shining
  • 08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING
  • 09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond?

3 Key Points:

  1. If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond?
  2. When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory.
  3. Don’t rely on your resume because resumes are bullshit—find a way to stand out!

Resources Mentioned:

  • N/A

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Jul 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!

Show Notes:

  • 00:40 – Neil kicks off the conversation
  • 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
    • 01:35 – You need at least 6 months to generate quality organic traffic
    • 01:50 – What works on Facebook does NOT work well for organic
  • 02:45 – Google Search Console
    • 05:00 – Nudging keywords up just a little bit can really maximize traffic
  • 06:00 – Look for the low-hanging fruit
  • 06:04 – AHREFS
    • 06:15 – Highlights backlinks, backlinks lost, and links of competitors
    • 07:48 – knowing what your competitors are ranking for is priceless
  • 08:26 – Talking in detail about SEM Rush
    • 08:45 – Can show adverts competitors are running
  • 09:12 – www.crazyegg.com
    • 09:50 – Transparency into how people engage with your website
    • 10:29 – Most people don’t scroll beyond the fold
  • 10:55 – www.hellobar.com
    • 11:31 – Great at generating additional emails

3 Key Points:

  1. What works for social doesn’t always work for organic and vice versa.
  2. Gain insight into what your competitors are doing—it will really pay off.
  3. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.

Resources Mentioned:

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Jul 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:

  • 00:42 – Neil kicks off the conversation
    • 00:55 – Authenticate sign-ups through Facebook or Gmail
    • 01:29 – Eliminate the friction of signing up
    • 01:53 – This ONE trick helped Neil double their sign-up numbers
  • 02:18 – When you’re writing content, what is your goal?
    • 02:43 – Defining the content upgrade
    • 03:30 – Offering content upgrades led to a roughly 10% conversion increase
  • 04:12 – Thrive—a GREAT plugin especially when combined with leadpages
  • 05:25 – Link your content to detailed guides
  • 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
  • 06:14 – Don’t litter your guides with fluff—be detailed
  • 07:05 – SEM Rush
  • 07:50 – Get the traction first—you need to hit singles before you can hit homeruns
    • 08:19 – Betting the house on YouTube Marketing
  • 08:55 – Snapchat 10B views per day
  • 09:12 – The things that require the most work are the things that have the biggest payoff
  • 09:52 – Translate your content into other languages

3 Key Points:

  • Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
  • Go above and beyond—that which requires the most work comes with the biggest rewards.
  • When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:

  • SEM Rush – Tool Eric loves
  • Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

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Jul 21, 2016

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing

 Show Notes:

  • 01:36 – Do you want learn about online marketing?—Don’t go to college!
    • 02:22 – College professors don’t have practical, up-to-date, field experience
  • 02:31 – Go to blogs like www.moz.comwww.backlinko.comwww.singlegrain.com
    • 02:45 – Read some articles, take what you learn, and apply it to your website
  • 03:19 – Every single online marketer that’s good got started on their own website
  • 03:27 – Learn before you earn
  • 04:01 – Learn to be persistent
  • 04:35 – Small wins add up over time
  • 04:45 – How Neil become Eric’s mentor
  • 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
  • 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
  • 07:29 – Be willing to trade knowledge all the time
  • 08:03 – How Eric learns marketing now?—Nuzzel
  • 08:35 – www.Kissmetrics.com
  • 08:55 – Feed.ly and www.jonloomer.com
  • 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
  • 10:32 – Education is about actionable material
  • 11:15 – Subscribe to this podcast on iTunes!

3 Key Points:

  • Only read detailed articles or guides—skip the generic overview stuff.
  • Understand that you have to learn before you earn, and then be persistent with your education.
  • If you want to get into marketing, start experimenting on your own website.

Resources Mentioned:

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  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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