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Marketing School - Digital Marketing and Online Marketing Tips


May 15, 2018

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable
  • [00:33] Lead scoring is getting more details, a number, or ratio on your leads.
  • [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.
  • [01:09] You want to give your sales team leads that they can close.
  • [01:29] Hubspot will lead-score for you.
  • [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this).
  • [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)
  • [02:28] Eric loves using ClearBit to do some of this work.
  • [02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.
  • [03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you.
  • [03:39] LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.
  • [04:38] Conversational bots always help drive people to the right funnel.
  • [05:09] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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