Sep 9, 2019
In episode #1135, we share with
listeners each of our favorite tools for marketing. There is a
range of different data that is invaluable for optimizing your
marketing efforts, while the Outreach tool has several great useful
features that enable marketers to personalize their approach to
clients. Tune in to hear what you must do to get the most out of
these strategies and tools.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Eric and
Neil’s Secret Marketing Tools.
- [00:39] How having a ton of
clickstream and click-through data is helpful for
- [01:00] Paying fees for data,
the kind of data that could be gathered and using it
- [01:33] Using .io as a data
platform and employing it to identify B2B IP addresses.
- [01:51] How Clearbit contributes by enriching leads and checking
their Alexa scores.
- [02:14] What the
Outreach tool offers and checking the performance of
- [02:29] Outreach’s feature that allows for a more personalized
approach to clients.
- [03:04] Keeping in mind that
these tools require work and/or resources.
- [03:16] That’s it for
- [03:21] To stay updated with
events and learn a new way to grow your business, go to the
Marketing School site for more information.
Links Mentioned in Today’s Episode:
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