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Marketing School - Digital Marketing and Online Marketing Tips


Oct 17, 2018

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Failed Attempt at SEO
  • [00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
  • [00:55] He made a website called Lightshow Videos.
  • [01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
  • [01:20] However, it doesn’t matter where you rank if you don’t get any volume.
  • [01:40] Neil’s first site was a job board.
  • [01:47] He realized the sites that had the most amount of traffic, had the most pages.
  • [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
  • [02:05] He then started getting thousands of visitors per month.
  • [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
  • [03:00] Eric once made a website about getting rid of pimples.
  • [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
  • [03:30] Traffic slowly increased, but then remained stagnant.
  • [03:50] Eric learned that you get what you pay for: quality matters!
  • [04:22] Don’t get too greedy with link building.
  • [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
  • [04:41] Then he moved on to online casinos.
  • [05:00] Neil would dominate rankings by backlinking to popular sites.
  • [05:30] He was getting results, but it would only last for a couple of months.
  • [05:55] The point is: Aim for long-term success.
  • [06:09] That’s all for today!
  • [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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