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Marketing School - Digital Marketing and Online Marketing Tips


Oct 24, 2018

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Failed Attempt at Content Marketing
  • [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
  • [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game.
  • [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
  • [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
  • [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
  • [01:58] He got hit by a webmaster notification tool that said his content was spammy.
  • [02:04] He realized a lot of people were spamming his form, so he cleaned it up.
  • [02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
  • [03:19] It takes time to build a following and a lot of it comes down to promotion.
  • [03:31] Content and links are the most important factors of SEO.
  • [03:45] You have to figure out how to promote your site, product, content. Etc.
  • [03:57] Promotion always matters.
  • [04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
  • [04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
  • [05:00] Quality matters!
  • [05:06] If your content sucks, you will lose your ranking.
  • [05:45] Instead of hustling, create content about topics you like.
  • [06:19] That’s it for today!
  • [06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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