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Marketing School - Digital Marketing and Online Marketing Tips


Oct 1, 2018

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do?
  • [00:40] When Eric joined Singlegrain, their traffic was flat.
  • [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content.
  • [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales.
  • [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong.
  • [02:20] If a keyword has a high CPC, it means that the traffic is worth more.
  • [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc.
  • [03:30] You will start seeing revenue when you create funnels.
  • [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword.
  • [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you.
  • [04:52] If you aren’t generating revenue, try quizzes.
  • [05:22] That’s it for today!
  • [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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