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Marketing School


Aug 29, 2018

In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective
  • [00:40] Make the most of what you have already.
  • [01:25] Upgrade posts and content.
  • [01:45] Remove the dates from URLs.
  • [01:55] Making URLs more generic is beneficial for your Google ranking.
  • [02:33] Shorten URLs to increase your traffic.
  • [02:57] Neil has deleted content before.
  • [03:15] Pruning your content could negatively affect your traffic.
  • [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there.
  • [04:45] Speed up your site.
  • [04:50] GTMetrix will help you see how fast your site is.
  • [05:08] You may find that there are useless tags slowing down your load times.
  • [05:28] The best hack is building a brand.
  • [05:37] This is the most reliable long-term tactic.
  • [06:15] That’s it for today!
  • [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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