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Marketing School - Digital Marketing and Online Marketing Tips


Jan 21, 2019

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Marketing Really Just Marketing?
  • [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
  • [00:50] Isn’t marketing just another engineering problem?
  • [01:14] Who would be better at marketing: a person or a machine?
  • [01:35] Marketers are also the people that come up with ways to automate marketing.
  • [02:10] If you look at Google, it was created by Engineers.
  • [02:25] Engineers are the ones solving a lot of problems.
  • [02:35] People that are running marketing nowadays are “growth hackers”.
  • [03:00] Dropbox grew through a referral program.
  • [03:30] Eric and Neil need Engineers to help them with their marketing solutions.
  • [04:20] Marketing is really just an engineering problem.
  • [05:15] How can someone learn to be more creative?
  • [05:30] Draw inspiration from different areas/industries.
  • [05:48] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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