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Marketing School | Digital Marketing | Online Marketing


Nov 20, 2016

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is it really worth going after long tail keywords?
  • 00:36 – Long tail keywords are 3-5 word phrases people are searching for
  • 01:06 – Head term vs long tail keywords
  • 01:35 – Wikipedia’s Abraham Lincoln page as an example
  • 02:35 – Brian Dean’s 1M search results
  • 03:28 – Long tail phrases are worth it
  • 04:08 – Don’t think about long tail content
  • 04:28 – Use Ahrefs to see long tail traffic that comes to your site
  • 04:43 – When your content is older, you’ll start ranking for long tail phrases
  • 04:50 – Use your Google Search Console
  • 06:17 – Continually update content you already have
  • 06:57 – That’s it for today’s episode!

3 Key Points:

  1. Long tail keywords are worth using.
  2. Long tail keywords are the way you naturally write content.
  3. Implement long tail keywords to rank old content.

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