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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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May 9, 2017

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is It Important to Become Google Certified?
  • 00:34 – Neil thinks it’s not important and that it’s actually useless
  • 00:42 – Eric got certified a couple of years ago
  • 01:10 – “Any person can learn how to use Google AdWords
  • 01:20 – The hard part in becoming a really good PPC manager is being creative
    • 01:27 – Google AdWords’ certification can’t make you creative
  • 01:36 – Neil is lucky enough to be creative and he thinks outside the box
  • 02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge
    • 02:31 – It is the same thing with people who have a bachelor’s degree
    • 02:52 – Having a certificate doesn’t mean that you’re going to be good at it
    • 03:10 – Google account reps don’t really know about the accounts and just want people to spend more
  • 03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well
    • 03:44 – They’re better in memorizing than solving problems that are out-of-the-box
  • 04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows
  • 04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates
  • 04:30 – Eric is more interested with those who are willing to learn
  • 05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send
    • 05:20 – Subscribe, rate and review Marketing School
    • 05:22 – Text MARKETINGSCHOOL to 33444
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Creativity is what WINS in the end.
  2. Create a culture of learning in your business.
  3. When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge?

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