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Marketing School | Digital Marketing | Online Marketing


Aug 11, 2017

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss what they prefer and why it depends on your niche. They also emphasize that whatever route you take—mobile app or website—make sure you focus on making the BEST user experience possible.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is It Better to Create a Mobile Website or a Mobile App?
  • 00:40 – Eric personally prefers creating a mobile website that is a responsive website
  • 00:58 – Eric also has a mobile app that they built with BuildFire
    • 01:03 – It includes their podcast
  • 01:16 – Unless you’re providing a unique function that requires an app, having a website is just fine
  • 01:40 – Prioritize making the best user experience when it comes to your product
    • 01:52 – Neil created an app before but the usage isn’t very high
  • 02:00 – Mobile optimized websites are simpler and drives more users
  • 02:22 – A website is enough for those content-oriented sites, just make it sure it’s optimized for mobile
  • 02:40 – Eric shares a study regarding app usage
  • 03:30 – Neil has less than 10 apps on his phone
  • 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate
  • 04:44 – That’s it for today’s episode!

3 Key Points:

  1. The percentage that describes mobile app usage varies per industry.
  2. Consider your audience when creating a mobile website or mobile app—are they more likely to use the app directly or just stick with the browser to check your product?
  3. Eric and Neil both agree that it is better to focus on mobile websites rather than an app if your site is more content-oriented.

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