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Marketing School - Digital Marketing and Online Marketing Tips


Apr 12, 2019

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Hiring a PR Firm Worth It?
  • [00:45] PR Firms will help you get more coverage.
  • [01:15] Some charge a retainer, which is a lot of money per month.
  • [02:45] Paying as you go is a better model.
  • [03:10] PR firms on retainer aren’t always the most productive or proactive.
  • [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.
  • [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.
  • [04:20] PR is good for building brand trust.
  • [05:00] For the vast majority of people, hiring a PR firm won’t be worth it.
  • [05:20] Check out the book Purple Cow.
  • [05:30] That’s it for today!
  • [05:53]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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