Aug 7, 2018
In episode #737, Eric and Neil
discuss whether cheaper is better. Tune in to hear if you are
shooting yourself in the foot by charging less.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
- [01:00] Some people say you pay
what you get for, but sometimes cheaper is better.
- [01:30] There is a diamond
company that makes the stones in a lab. When they sell them for
less, no one wants them. When they sell them for the same price as
mined diamonds, they sell out.
- [02:00] The quality is the
same, but the diamonds are made in simulated
- [02:28] If two advertising
companies charge two different rates, most people will pay the
higher rate for a smaller company and more focused
- [03:05] People often question
the quality of something if it’s too low of a price.
- [03:30] There is no exact
science to setting a price point, so do your research and run
- [04:20] That’s it for
- [04:24] If you could take two
minutes out of your day, we are trying to improve the listening
experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters
to our listeners.
Leave some feedback:
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.
Connect with us: