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Marketing School - Digital Marketing and Online Marketing Tips


Jun 22, 2020

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First.
  • [00:30] Setting the criteria: starting SEO with no resources and just our knowledge.
  • [00:50] Learning from the playbook of successful competitors.
  • [01:45] Brian Dean’s strategy: long-form content with lots of data.
  • [02:24] Partner with people, take their data, analyze, and add your unique spin.
  • [02:32] Publishing one thing a month; taking it one step at a time.
  • [02:51] The riches are not in the niches: create a site after a big TAM.
  • [03:16] It’s easier to get a small fraction of a big pie than the other way round.
  • [03:31] Focus on the easy keywords in the big markets and build traction from there.
  • [03:42] Diversifying once traction is built; newsletters are a good idea at this point.
  • [04:20] Don’t bet everything on SEO!
  • [04:33] That’s it for today!
  • [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Brian Dean

Backlinko

Sam Parr

The Hustle

 

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