Mar 19, 2020
In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s
topic: How You Should Measure Your SEO
Efforts.[00:38] How modern SEO involves a multichannel approach
to converting traffic.
[01:18]
Gauging SEO by looking at
impression count, click count, revenue, and
conversions.
[01:51] Whether to combine SEO with other marketing or
keep it as a separate channel.
[02:07]
Erroneously measuring SEO by
rankings and keyword volume.
[03:12]
Looking at traffic vs conversions
as a good way of measuring SEO.
[03:18]
Why looking at SEO blended with
other metrics is inaccurate.
[03:41]
Correlations between paid and SEO;
when one benefits the other and vice
versa.
[04:10] Tools for making use of your data: Google
Analytics and Google Data
Studio.
[04:50] To stay updated with events and learn more
about our mastermind, go to the
Marketing School site
for more information.
Links Mentioned in Today’s Episode:
Andrew Chen
Google Analytics
Google Data Studio
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