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Marketing School | Digital Marketing | Online Marketing

Feb 25, 2018

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. 


  • [00:27] Today’s Topic: How You Can Make Your Content Addictive
  • [00:52] Eric tends to follow long-form case studies.
  • [01:10] He likes reports, custom data, and short videos.
  • [01:28] Eric prefers Alex Becker’s content, because his videos are concise.
  • [01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
  • [02:06] Some visual aspect is always helpful.
  • [02:18] The “How a Car Engine Works” animagraffs is a great example.
  • [03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.
  • [03:48] Bucket brigade: a format where each paragraph is two to three sentences max.
  • [04:15] Brian Dean attracts a lot of social sharing because of his great posts.
  • [04:35] Neil finds that people like text and images in one post.
  • [04:56] He is considering integrating podcast clips into his content.
  • [05:15] Keep testing your audience to see what they want; it will vary from industry to industry.
  • [05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.
  • [06:15] Design is an important facet of addictive content.
  • [06:58] That’s it for today!
  • [07:02] Go to for a special marketing tool giveaway!

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