Dec 25, 2016
In Episode #147, Eric and Neil discuss the how, when and why of
rebranding. The decision to restructure your brand requires a lot
of upfront deliberation and Eric and Neil walk you through that
very discussion. Tune in to find out the scenarios in which you
SHOULD rebrand and how to make that transition as smooth as
possible for your existing clientele.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How, When and Why to Rebrand Your
- 00:36 – Moz (formerly known as
SEO Moz) took the “SEO” out of their name to show they were
branching out in other fields
- 01:01 – There’s a lot to consider with rebranding such as site
- 01:18 – Neil doesn’t like rebranding
- 02:13 – What is your reason to rebrand?
- 02:17 – “Think about what people are coming to you for”
- 02:46 – Neil shares about Coca-cola’s rebranding
- 03:10 – Is the audience open for rebranding?
- 03:38 – Rebranding can also mean changing your image
- 04:10 – Burberry
changed their endorsements and, in turn, changed the image of their
- 04:36 – Target used to be
a discount store, but changed how they do business which resulted
in a change of their brand
- 04:57 – Eric mentions how his co-founder manages his own
- 05:31 – Slowly transition your audience as you do not want to
lose your current audience
- 06:32 – Description of Single Grain before Eric came
- 07:09 – Have a healthy balance from the old brand to the new
- 07:23 – Survey your audience to know if you’re on the same
- 07:58 – Changing your domain name will likely have you lose
- 08:18 – That’s it for today’s episode!
3 Key Points:
- First, you need to assess if a rebrand is necessary and
advantageous for you.
- Rebranding is not only about changing the look or name of your
business – it can be done by changing your processes or
- Transitioning does NOT have to be done quickly – give your
audience time to transition WITH you and your business.
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.