Dec 31, 2017
In episode #518, Eric and Neil explain why it is very important
to travel in order to successfully market to other countries and
regions. Tune in to hear how traveling will help alter your
perspective and the differences between some countries around the
Time-Stamped Show Notes:
- [00:27] Today’s Topic: How Traveling Helps You Become a
- [00:34] Eric just got back from Japan and the trip gave him a
lot of perspective.
- [00:49] He was invited to speak at an event and was given the
opportunity to meet a lot of Japanese marketers.
- [00:52] He learned that LinkedIn isn’t popular there and people
are more traditional in the work force.
- [01:15] A guy Eric met has his employees working from 7am to
10pm, which is a big difference from the American work
- [02:15] The majority of the people in this world do not live in
the US. If you really want to learn how to market to people in
other countries, you have to travel.
- [02:35] Neil learned that Brazilians prefer to purchase from
Americans over Brazilians.
- [02:42] In Brazil, when you do a payment plan, the law states
that you must see the payment plan through.
- [03:06] Without traveling, you won’t understand what drives
people to purchase.
- [03:22] The US is a melting pot, so traveling will be helpful
to understand places within the country.
- [04:00] Eric met the CEO of a marketing agency and realized
that in Japanese culture, it’s important to woo and entertain your
clients in person.
- [04:47] Once you sign with an agency, the relationship spans
years, unlike in the US, where people jump around a lot.
- [05:18] The cost to acquire a customer in Japan is more than in
- [05:44] Their LTV (Life-Time Value) in Japan is almost double
what it is in the US.
- [05:59] What Eric and Neil do in Japan wouldn’t work in the
- [06:25] In Germany they are very efficient, while Amsterdam is
more laid back.
- [07:06] That’s all for today!
- [07:08] Go to singlegrain.com/giveaway for a special
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