Info

Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
RSS Feed
Marketing School | Digital Marketing | Online Marketing
2017
May
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 20, 2017

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count. 

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How to Write a Killer Blog Post
  • 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers
  • 01:15 – Think of blogging as a presentation or a classroom lecture
    • 01:33 – Engage with your readers
    • 01:46 – Start with a conversation
    • 01:57 – Neil shares a sample conversation in a blogpost
  • 03:08 – Use sub-headers or bullets to keep things organized
    • 03:45 – Eric shares an example that can get readers hooked
  • 04:08 – Add media to your blog post
  • 04:50 – Have a conclusion heading
  • 05:22 – All claims should be backed up by case study or research links
    • 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily
  • 07:07 – Make your blog readable
    • 07:17 – Design should be responsive and text should be clear
    • 08:20 – Neil Patel’s Quicksprout
    • 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website
    • 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger
  • 09:20 - That’s it for today’s episode!

3 Key Points:

  1. Blog posts are not just about the text—a catchy photo or video can entice people to read it.
  2. Simple, but powerful—overly decorated posts can easily turn off the reader.
  3. Read a lot and a variety or written work as this feeds your creative inspiration.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

0 Comments