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Marketing School - Digital Marketing and Online Marketing Tips


Jan 8, 2018

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader
  • [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries.
  • [00:56] Statistics really draw him in.
  • [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful.
  • [01:38] Neil likes to write in the first person, as it makes it seem more personal.
  • [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook.
  • [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising.
  • [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email.
  • [04:28] It’s important to focus on how to keep readers interested.
  • [04:42] It must be authentic and fit your personality.
  • [05:40] Take the signal that makes sense to you and adjust it to fit your style.
  • [05:46] That’s it for today!
  • [05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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