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Marketing School | Digital Marketing | Online Marketing


Nov 28, 2017

In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary.

Time-stamped show notes:

  • [00:28] - Today's topic: How to Write a Killer Blog Conclusion That Leaves the Reader Satisfied
  • [00:46] - How Neil always had a conclusion on Quick Sprout, his first big marketing blog.
  • [01:09] - Ending a conclusion with a question mark encourages more comments.
  • [01:19] - The conclusion should summarize the blog post. People scroll to the bottom and read the conclusion first.
  • [01:46] - Eric likes to get to the point and extract value.
  • [02:06] - Put next steps in the conclusion such as “leave a comment” and “check out this post”.
  • [02:25] - Have conclusion, ask a question, and summarize things. Cap it off.
  • [02:38] - That's it for today!
  • [02:41] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [02:51] - You can also learn how to win a one-year subscription to Crazy Egg

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