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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Sep 12, 2016

In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.

Time Stamped Show Notes: 

  • 00:30 – Does YouTube advertising REALLY work for your business?
    • 00:38 – It’s a hidden GEM!
  • 00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
  • 01:45 – Going all-in with YouTube advertising saved a company
  • 02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
  • 02:52 – Check out Tai Lopez
  • 03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
  • 04:05 – Bid on pre-roll and search ads
    • 04:40 – Leads coming in at less than $1 a pop
  • 05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
  • 05:39 – Other people being lazy is your opportunity
  • 06:41 – The key to getting an add that works really well is answering objections
  • 07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
  • 08:30 – Get in on YouTube ads while the costs are low

3 Key Points:

  1. YouTube advertising is cheap right now but it won’t be forever.
  2. Someone else’s laziness is your competitive advantage.
  3. When your ad doesn’t resonate, retarget, retarget, retarget!

Resources Mentioned:

  • Tai Lopez – A guy who did YouTube advertising RIGHT

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