Marketing School | Digital Marketing | Online Marketing

Nov 13, 2016

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties.

Time Stamped Show Notes:

• 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google
• 00:40 – In 2017, Google will start looking at mobile pop ups
• 01:02 – Neil’s animated interstitial on his site
• 02:53 – You can do a model that doesn’t own the whole page
• 03:19 – Google doesn’t want pop ups consuming the whole screen
• 04:01 – Use sticky bars instead of pop-ups
• 04:22 – Google “interstitial penalty, 2017” to read more
• 04:43 – Integrate quizzes on mobile devices
• 05:10 – Google is adding a news carousel for amp pages
• 05:28 – That’s it for today’s episode!

3 Key Points:

1. Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE.
2. Make use of the other techniques and tools other than pop-ups.
3. Read more about the changes coming in 2017 to stay ahead of the curve.

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