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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Nov 13, 2016

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google
  • 00:40 – In 2017, Google will start looking at mobile pop ups
  • 01:02 – Neil’s animated interstitial on his site
  • 02:53 – You can do a model that doesn’t own the whole page
  • 03:19 – Google doesn’t want pop ups consuming the whole screen
  • 04:01 – Use sticky bars instead of pop-ups
  • 04:22 – Google “interstitial penalty, 2017” to read more
  • 04:43 – Integrate quizzes on mobile devices
  • 05:10 – Google is adding a news carousel for amp pages
  • 05:28 – That’s it for today’s episode!

3 Key Points:

  1. Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE.
  2. Make use of the other techniques and tools other than pop-ups.
  3. Read more about the changes coming in 2017 to stay ahead of the curve.

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