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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 6, 2016

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic
  • 00:37 – Google’s Search Console is a free SEO tool from Google
  • 01:05 – Click on the search analytic section to know which clicks you should be getting
  • 01:38 – Sort impressions and look at your CTR
  • 02:37 – You should be using structured data
  • 03:55 – Get started with Rich Cards
  • 04:07 – Look at the crawl errors that are happening on your site
  • 05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile
  • 06:31 – Look-up “mobile usability”
  • 07:02 – Look at the regions you’re targeting and select accordingly
  • 08:08 – That’s it for today’s episode!

3 Key Points:

  1. Google Search Console has so much to offer for FREE—get acquainted with it.
  2. Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR.
  3. If you’re not using structured data, you’re losing traffic.

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