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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 14, 2016

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: How you can use explainer videos to sell your products
    • 01:04 – They’re a great tool for explaining your product service in an easy to digest way
    • 01:35 – Breaks down objections and advantages
    • 02:03 – The objection part is the key
    • 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA
  • 03:30 – Inject case studies that trigger an emotional aspect
  • 04:05 – Talking about Shark Tank, Squatty Potty
    • 04:19 – A tool that helps you poop better
    • 04:49 – An ad is content marketing
  • 05:18 – Dollar Shave Club explainer video
  • 06:08 – Demo Duck
  • 06:30 – The storyline is the most important part of your video
    • 07:01 – The second most important aspect? Voice over artist
  • 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
  • 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
  • 09:25 – Angel.co
  • 09:42 – Video Brewery
  • 09:58 – Sandwich Video
  • 10:17 – Have a REALLY good script

3 Key Points:

  1. The key to an amazing explainer video is an amazing copywriter.
  2. Make sure your videos address objections.
  3. Aim for 60 to 120 seconds in length.

Resources: 

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