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Marketing School - Digital Marketing and Online Marketing Tips


Apr 28, 2019

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
  • [00:35] You could use great free tools like Ahrefs and SEMRush.
  • [01:00] It’s about determining where they are getting the traffic.
  • [01:15] Knowing which pages they update the most could prove useful.
  • [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
  • [03:00] Everything needs to be based off of data.
  • [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
  • [04:00] Fix the pages that aren’t working.
  • [04:10] Look at your competitor’s link profile and see where they are getting their links from.
  • [04:55] That’s it for today!
  • [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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