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Marketing School | Digital Marketing | Online Marketing


Nov 27, 2017

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls.

Time-stamped show notes:

  • [00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads
  • [00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as Drip or Marketo.
  • [00:49] - Once someone visits a certain number of pages they may have a marketing score of 70 which makes them a marketing qualified lead.
  • [01:02] - A sales qualified lead is based on the ideal client profile.
  • [01:11] - How do you turn marketing qualified leads into sales qualified leads.
  • [01:18] - Different behavior triggers can move someone into a sales sequence based on criteria that you set.
  • [01:47] - Ask for a lot of criteria when qualifying a lead. Use a form field and pass it to sales.
  • [02:11] - If sales reps aren't talking to the leads, they are not generating conversions.
  • [02:17] - Once the lead hits the form fields you can schedule them automatically in a call using something like ScheduleOnce.
  • [03:26] - Once a lead comes in we use Clearbit to enrich the leads. We only reach out if they fit a certain criteria.
  • [03:50] - If you want more sales qualified leads have an online chat on your site like Drift.
  • [04:20] - Think about what types of leads are closing based on region.
  • [05:20] - That's it for today!
  • [05:22] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.
  • [05:27] - Go to SingleGrain.com/giveaway to get your FREE copy. You can also learn how to win a one-year subscription to Crazy Egg.

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