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Marketing School - Digital Marketing and Online Marketing Tips


Sep 22, 2018

In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw Your Own Mastermind
  • [00:45] Eric through his own Mastermind.
  • [00:55] He has been part of an Entrepreneurs’ group for a while.
  • [01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group.
  • [01:36] It is important to surround yourself with the “right” people on a regular basis.
  • [01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions.
  • [02:15] The 9 people that attended were friends and/or acquaintances.
  • [02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives.
  • [03:05] Eric has already implemented some great ideas he got from the Mastermind.
  • [03:45] Eric didn’t make money, but total cost was $3000 for the weekend.
  • [04:05] He decided that everyone would pay at cost.
  • [04:25] His main purpose was not to make money, but to learn.
  • [04:45] The things learned will last longer than the money that could have potentially been made.
  • [05:15] Eric is looking forward to doing it again.
  • [05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind).
  • [05:55] He sent a simple email invitation.
  • [06:10] The response rate was less than 100%, because all but one invitee attended.
  • [06:51] Keeping it small (max 15 people) is for the best.
  • [07:20] That’s all for today!
  • [07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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