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Marketing School - Digital Marketing and Online Marketing Tips


Mar 20, 2019

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Target Effectively on LinkedIn
  • [00:38] On LinkedIn, you can target job titles, specialties, or seniority.
  • [00:56] Targeting job titles is the easiest option.
  • [01:16] Although everyone has odd titles nowadays.
  • [01:30] The specialties option allows you to search for job function.
  • [01:42] Seniority helps you narrow down the level of employee you are seeking.
  • [02:10] It’s all about the content you produce.
  • [02:24] Post content that’s related to your business.
  • [03:02] When your post is more specific, you will get engagements from real leads.
  • [03:30] LinkedIn groups are an option.
  • [03:45] Retargeting is another option.
  • [04:00] It’s about layering the options, so you can laser-target.
  • [04:15] That’s all for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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