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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Nov 15, 2016

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to take advantage of untapped ad opportunities
  • 00:33 – Check Twitch and see if it suits your target demographic
  • 01:26 – Email bloggers around your niche and ask for advertisement opportunities
    • 02:02 – It doesn’t cost very much
    • 02:27 – And it converts well
  • 02:41 – Podcast advertising on Midroll
  • 03:12 – Driving leads from podcasts
  • 03:42 – Pinterest ads can yield good ROI
  • 03:50 – Taboola and Outbrain
  • 04:23 – Apple’s new app ads
  • 04:48 – Youtube ads
  • 05:33 – Waze ads
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Give unconventional platforms a try for advertising.
  2. Ads don’t have to cost much $$$.
  3. Check to see if your target demographics are compatible to the ads you’re looking into.

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