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Marketing School - Digital Marketing and Online Marketing Tips


Mar 12, 2019

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your SEO Team
  • [00:45] Neil does a region-based search for team members.
  • [01:05] He likes to look internationally for people to write content for their native country.
  • [01:45] Eric once worked for an SEO strategist.
  • [02:05] On this team, there was a lead, a strategist, and a tactician.
  • [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
  • [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
  • [03:25] It’s very important to hire someone for content repurposing.
  • [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
  • [05:15] Heavy content is important when you’re starting out.
  • [05:41] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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